Business
HungryPanda Aims to Create a Better Food Delivery Market

HungryPanda is a Chinese food ordering system that provides its service to ensure the safe and timely delivery of Chinese food to the Chinese people living abroad. The firm aims to create a better food delivery market and it is making innovative changes in its operations to achieve its goals.
Since its establishment in 2017, HungryPanda has grown 30x times, and its founder Eric Liu has worked immensely hard to take the Chinese food delivery giant to a new height. Headquartered in London, HungryPanda has expanded to a total of 47 cities across the globe.
HungryPanda follows sustainable business practices to carry out its operations and keep its customers satisfied. The company has taken the advantage of the growth of the global food industry and it has opted for new ways to grow across the globe.
Aims to Provide the Best Quality Chinese Food
HungryPanda aims to provide the best quality Chinese food to customers and it keeps on upgrading its services by focusing on technology advancement. The Chinese food delivery giant has also attracted funding of 70mn from investment companies to boost the level of its operations during the health pandemic.
HungryPanda never compromises with the food quality and it always provides delicious as well as mouth-watering Chinese food items. Following the investment of funding, the company has expanded itself in terms of products, regions, and audiences.
Release of Improved App Version
In order to boost the convenience of its customers, HungryPanda has released an improved version of its app. The new app is versed with better functionality and it has got a user-friendly design that makes it easy to use.
A few features included in the app are more functional modules, diverse page categories, personalized display, and fast loading. Now, customers can easily access different services through the app and one can easily avail of discount information with ease.
Improvement in Brand Value
HungryPanda has tried to upgrade its level of customer service and it aims to provide an excellent user experience to customers. It lays its focus to improve the level of comfort for its customers by making them available with a streamlined food delivery service.
HungryPanda focuses on fulfilling its customers’ demands by providing personalized services. Due to its efforts to improve its customer service and user experience, the food delivery giant has managed to upgrade its brand value from 1.0 to 3.0.
Works on “Customer First” Approach
HungryPanda always functions on the basis of the needs of its customers as it follows the “customer first” approach in its work. It follows innovative marketing methods and adopts sustainable business practices to satisfy its customers in the best possible way.
During the pandemic lockdown period, the company had made many changes in its functionality. It didn’t just lay its focus on keeping its customers happy but it also facilitated food restaurants to boost their food businesses.
It is simply due to the innovative approach that HungryPanda follows in its functioning. Now, in the new normal period, HungryPanda has made changes to provide protection against risks while picking up food at dine-in restaurants.
HungryPanda has made available offline meal pickup service at discounted rates and it has also facilitated self-pick service for customers. All these changes have been made by the company to benefit the food restaurants and make people dine outside their homes to get rid of homesickness.
Contactless Food Delivery
HungryPanda is working hard to provide contactless food delivery for its clients by fulfilling their needs. It follows all the safety measures to ensure their safety during the food delivery process. The food delivery service has upgraded the level of its service and it is the reason why it is witnessing immense growth at a global level.
And it is seeing its expansion at a fast pace to meet the needs of Chinese customers. HungryPanda believes in sustainable growth and it keeps on taking customers’ feedback to improve its overall customer service.
The demand for Chinese food is increasing in different corners of the world because many Chinese people settled abroad seek Chinese food to satisfy their hunger. HungryPanda has very well adapted to the concept of a community-focused food delivery system. It keeps on upgrading its services to grow its dominance in the food delivery industry.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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