Business
David Ebrahimzadeh Discusses The Impact Of The Covid Pandemic On The Real Estate Market

The COVID-19 pandemic has had a huge effect on the United States economy as a whole and a major impact on the residential real estate market. The pandemic affected rental vacancy rates and prices and home sales in different ways. Major cities and suburbs were affected in vastly different ways.
David Ebrahimzadeh explains the effects that the global pandemic has had on the real estate market across the country, naming some of the problems that have come up and offering an outlook for future months.
Economic Disruption Leads to Distressed Landlords
Many people lost their jobs and were unable to pay their rent or mortgage, though temporary eviction and foreclosure protections did help. There were far fewer protections for landlords, and many landlords are on the verge of losing their properties.
David Ebrahimzadeh advises landlords to carry cash reserves to get through these difficult times. It may be too late for many landlords today, but those who are still holding stable properties should start saving today.
COVID’s Effects on Home Prices
The COVID-19 pandemic caused a noticeable drop in home sales across much of the country and a corresponding drop in prices. Economic uncertainty and stay-at-home orders stalled the home sales market, though as the pandemic eased thanks to the introduction of vaccines, the housing market has begun to recover.
Urban Rental Disruption
As the COVID lockdowns began, many residents of densely populated urban areas began to realize that their environment was putting them in danger of catching the coronavirus. People who had the economic means to do so and the flexibility to work from home began to buy homes in suburban areas 50 to 100 miles from the city they were fleeing.
Rental vacancy rates in the inner cities rose significantly while rental prices sunk to unprecedented levels. This caused real estate prices to soar in areas like Westchester, New York as Manhattan and Brooklyn’s residents departed. This also caused younger renters to be able to move into cities like New York where in the past they would have been priced out. It will be interesting to see whether the flight from the city will persist past the COVID-19 pandemic and whether these fleeing renters will come back after the danger has passed.
Suburban Effects
The primary effect on the suburban real estate market from COVID-19 was the sharp rise in home prices. Since there was a small supply of homes available, competition and prices spiked. The mobile and well-off people who were able to leave the cities could afford to pay higher prices.
As real estate sale prices jumped in the suburbs, rental prices escalated as well. A low supply of affordable rental units was strained as people moved away from the cities.
Overall Economic Movements
The real estate market often falls prey to general economic fluctuations. The major law that governs real estate markets is supply and demand. High demand and a low supply will lead to the highest spikes in prices. This situation happened during the spring and summer of 2020 in many areas of the country.
Unemployment rates soared due to the pandemic, and wages went down. Many people in the hospitality and retail industries lost their jobs entirely, while others were forced to take significant cutbacks in hours.
Inequality in the Housing Market
The COVID pandemic has caused the wealth gap between the haves and have-nots to expand even further. While homeowners with stable jobs saw significant increases in their wealth thanks to burgeoning equity in their homes, the working class largely fell victim to economic disruption.
Possible Outlook for the Real Estate Market
The National Association of Realtors predicts that the economy will rebound in 2021. Interest rates will remain stable while the annual unemployment rate will dip to 6.2 percent. Housing prices across the country may climb by as much as 8 percent in 2021.
It will be fascinating to see whether the short-term effects of the pandemic will continue. If people are continuing to be able to work remotely for a permanent time span, they may stay in the suburbs and rural areas.
Understanding the Housing Market
David Ebrahimzadeh recommends that property owners keep close tabs on the economy and on real estate prices in their area. While it is best to hang onto properties in the long term, it is a good idea to judge whether it is the right time to make an investment purchase.
As COVID fades, its long-lasting impact on the economy may continue. It will take decades before some industries fully recover. The housing market will continue to be affected by economic shifts, unemployment rates, and the mobility of American workers. Taking all of these economic movements into account, this may be a great time to invest in real estate.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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