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Sequans Communications unleashes the phenomenal gains of 4G and 5G chips

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Business models widely embrace IoT connectivity’s emerging concept (Internet of Things) to achieve flexible and agile connectivity to meet network performances required for devices’ efficient performances.

The technology of broadband networks has bought a radical improvement in connectivity and has constructively contracted the distances between two far-off users. In telecommunications, broadband is wide bandwidth data transmission that transports multiple signals and traffic types. There has been extensive work and development done for the efficient working of the broadband network. The novel innovation of 4G and 5G chips and modules aids in the working of the broadband system. These wireless chips are designed sophistically and encompass a microprocessor that provides the logic for sending and receiving data (including voice and video) on a telecommunications network. As a result, additional devices are not needed for these functions.

The ‘G’ in 4G and 5G stands for generation. These latest models chip are avant-garde and acquire complex yet high-tech systems to ease communication and make the process faster. They are a mode of electronic highway and succors to provide fast, uninterrupted, and streamlined internet supply.  After manufacturing, these chips are delivered to IoT companies who use these chips in applications and devices to provide efficient and powerful cellular networks to their customers and users.

These a la mode chips can be used in various devices, including smartphones, tablets, PCs, and other applications requiring fast and efficient internet access.

Ian Fogg from OpenSignal, a mobile data analytics company, articulates,

“Whatever we do now with our smartphones, we’ll be able to do faster and better. Think of smart glasses featuring augmented reality, mobile virtual reality, much higher quality video, the internet of things making cities smarter. But what’s really exciting is all the new services that will be built that we can’t foresee.”

The gains of these ultra-modern network chips are colossal. This wireless innovation reduces Wire Routing Congestion. Arteris network-on-chip interconnects fabric technology significantly reduces the number of wires required to route data in an SoC, reducing routing congestion at the backend of the design process. The distributed architecture of the Arteris network on chip interconnect fabrics allows for precise placement of pipelines (aka “register slices”) to efficiently resolve timing closure issues without affecting other areas of the chip.

Further, network chips acquire higher networking frequencies which simplify the hardware required for switching and routing functions. This thereby allows SoCs with chips to interconnect fabrics to reach higher operating frequencies. Moreover, chip technology makes it easy to swap IP blocks to create derivative chips or to respond quickly to engineering change orders (ECOs) during developments.

It eliminates the need for archaic routers and saves prodigious time, thereby excelling efficiency and productivity. It contributes to higher computer performance. The invention of 4G and 5G chips are transforming and highly developing the telecommunication industry. They are revolutionizing the networking industry and growing it at a fast pace.

Based in Paris, France, Sequans Communications plays an imminent role in providing constructive services to companies to enhance their networking and telecommunication. This is a fabless semiconductor company, a developer and provider of cellular IoT connectivity solutions, including chips, modules, and development platforms. They sell their chips and modules to cellular IoT device makers, ODMs, and OEMs directly and via key distributors.

Comprising a colossal experience of 17 years, Sequans is a phenomenal company that is providing 4G and 5G. Listed below are some of their high-tech chips;

  • Monarch 2 LTE Cat M1/NB1/NB2
  • Monarch N LTE Cat NB1/NB2
  • Monarch LTE Cat M1/NB1/NB2
  • Calliope 2 LTE Cat 1
  • Calliope LTE Cat 1
  • Colibri LTE Cat 4
  • Cassiopeia LTE Cat 4/6

Their module partners include Renesas, Telit, Thales, Skyworks. Platform partners include Microchip, Renesas, NXP, Kigen (ARM). Distribution partners include Digi-Key, Avnet, Richardson RFPD, and Mouser Electronics.

The rip-roaring company comprises an efficient team including CEO Georges Karam and CFO Deborah Choate. Their CEO articulates,

“In designing Monarch 2 GM02S, we have painstakingly refined every key feature of our original Monarch GM01Q module to deliver the world’s most advanced cellular IoT connectivity solution available today. The new Monarch 2 GM02S has been designed for the highest possible efficiency and lowest cost at every level—from chip to module—with no compromise on performance. This is evident in the module’s ultra-low power consumption and its advanced features that no other competing module in the industry provides.”

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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