If you craft your content thoughtfully and create the content based on your target audience’s interest, then you have a good Instagram marketing strategy. You can use the same strategy to grow the Instagram account of your business. It is essential to use a great strategy. If you do not have a great strategy, you might never see any results.

As with any social media platform, it takes lots of effort and time to see great results with Instagram marketing. Fortunately, unlike other social media platforms, Instagram has a 4 times higher engagement rate. Therefore, you can use Instagram to target mobile users and get your posts seen.

One of the easiest ways of getting traction on Instagram is by buying 1000 likes. You can even use a discount to purchase the 1000 likes visit Socialshaft.com.

Here are the top tips for captivating your target audience and driving more engagement using an Instagram page:

1. Be Consistent

Even though so many brands post two to three Instagram posts every day, there is no correct number for doing this. You can align your posting schedule to your goals.

It is important to post new content consistently. Post story-driven and compelling posts. If you cannot create enough content, ask your followers to submit their photos. You can post the content of your followers. You can even share the behind-the-scene photos.

You can publish short videos on Instagram Stories. Instagram allows its users to upload 15-second videos. However, you can cut your long videos into 15-second clips. It is essential to post content on Instagram consistently.

2. Use Giveaways

You can use giveaways to build a community on Instagram. For instance, you can ask your customers to use your products to shot the best pictures. You will give a prize to the person with the best pictures.

If you have loyal customers, you can give them a special promo code. If you give your customers and followers prizes, they will thank you for the prizes. In fact, they are more likely to share your posts and tag some of their friends if you ask them.

You can even ask them to share your Instagram posts to enter your contests and giveaways.

3. Work with Influencers

It is more effective to use influencer marketing on Instagram. The top influencers have a huge following on Instagram. You can work with these influencers.

They can help you get more Instagram followers and grow your customer base. You can even post the content of your influencer on your Instagram page. The followers of the influencer will look at your account. They are more likely to follow you.

Influencers can also use their videos and photos to promote some of your products. However, you need to pick the right influencers. Pick the ones who have used your products in the past. They should value your brand. Why? They will be more passionate about promoting your products.

4. Use Hashtags

Use hashtags to build an audience on Instagram. It is easy to use hashtags to build brand awareness. Therefore, use 5 to 11 hashtags in your Instagram posts.

How do you choose the right hashtags? Use industry words and common terms in your niche. Use the right hashtags to increase your engagement and reach. Your hashtags should align with your content.

It is even better to balance the niche-specific and popular hashtags. Use popular hashtags to reach more people. Use niche-specific ones to reach your target audience and ensure your content stays on top of the search results for longer.

5. Keep a Fresh Profile Link

You can put a link on your bio to drive traffic to your website. Therefore, use Bitly for the links you post in your bio. It is easy to use Bitly to track the traffic coming from Instagram. It is better to create a branded domain for your Bitlinks. This can help you add polish and improve engagement.

If you love to rotate your profile link, you may want to upgrade to Bitly Enterprise. You can use it to redirect the link to a new website address. You do not even have to change your profile’s link. Therefore, it is easy to use Bitly Enterprise to track new campaigns and update them.

6. Engagement

It is not enough to respond to your comments. You need to comment and even share other posts. If you are engaging with the posts in your industry, you are more likely to reach more people.

Remember, it can take time to see results. Therefore, do not give up quickly. If you get a chance to connect with people in your industry, do not ignore it. You need to build relationships with people.

If you really want to be successful with Instagram marketing, then you need to learn more on how to use great visuals to drive social ROI.