Lifestyle
Instagram Tips For Great Results from Social Shaft
If you craft your content thoughtfully and create the content based on your target audience’s interest, then you have a good Instagram marketing strategy. You can use the same strategy to grow the Instagram account of your business. It is essential to use a great strategy. If you do not have a great strategy, you might never see any results.
As with any social media platform, it takes lots of effort and time to see great results with Instagram marketing. Fortunately, unlike other social media platforms, Instagram has a 4 times higher engagement rate. Therefore, you can use Instagram to target mobile users and get your posts seen.
One of the easiest ways of getting traction on Instagram is by buying 1000 likes. You can even use a discount to purchase the 1000 likes visit Socialshaft.com.
Here are the top tips for captivating your target audience and driving more engagement using an Instagram page:
1. Be Consistent
Even though so many brands post two to three Instagram posts every day, there is no correct number for doing this. You can align your posting schedule to your goals.
It is important to post new content consistently. Post story-driven and compelling posts. If you cannot create enough content, ask your followers to submit their photos. You can post the content of your followers. You can even share the behind-the-scene photos.
You can publish short videos on Instagram Stories. Instagram allows its users to upload 15-second videos. However, you can cut your long videos into 15-second clips. It is essential to post content on Instagram consistently.
2. Use Giveaways
You can use giveaways to build a community on Instagram. For instance, you can ask your customers to use your products to shot the best pictures. You will give a prize to the person with the best pictures.
If you have loyal customers, you can give them a special promo code. If you give your customers and followers prizes, they will thank you for the prizes. In fact, they are more likely to share your posts and tag some of their friends if you ask them.
You can even ask them to share your Instagram posts to enter your contests and giveaways.
3. Work with Influencers
It is more effective to use influencer marketing on Instagram. The top influencers have a huge following on Instagram. You can work with these influencers.
They can help you get more Instagram followers and grow your customer base. You can even post the content of your influencer on your Instagram page. The followers of the influencer will look at your account. They are more likely to follow you.
Influencers can also use their videos and photos to promote some of your products. However, you need to pick the right influencers. Pick the ones who have used your products in the past. They should value your brand. Why? They will be more passionate about promoting your products.
4. Use Hashtags
Use hashtags to build an audience on Instagram. It is easy to use hashtags to build brand awareness. Therefore, use 5 to 11 hashtags in your Instagram posts.
How do you choose the right hashtags? Use industry words and common terms in your niche. Use the right hashtags to increase your engagement and reach. Your hashtags should align with your content.
It is even better to balance the niche-specific and popular hashtags. Use popular hashtags to reach more people. Use niche-specific ones to reach your target audience and ensure your content stays on top of the search results for longer.
5. Keep a Fresh Profile Link
You can put a link on your bio to drive traffic to your website. Therefore, use Bitly for the links you post in your bio. It is easy to use Bitly to track the traffic coming from Instagram. It is better to create a branded domain for your Bitlinks. This can help you add polish and improve engagement.
If you love to rotate your profile link, you may want to upgrade to Bitly Enterprise. You can use it to redirect the link to a new website address. You do not even have to change your profile’s link. Therefore, it is easy to use Bitly Enterprise to track new campaigns and update them.
6. Engagement
It is not enough to respond to your comments. You need to comment and even share other posts. If you are engaging with the posts in your industry, you are more likely to reach more people.
Remember, it can take time to see results. Therefore, do not give up quickly. If you get a chance to connect with people in your industry, do not ignore it. You need to build relationships with people.
If you really want to be successful with Instagram marketing, then you need to learn more on how to use great visuals to drive social ROI.
Lifestyle
Wanda Knight on Blending Culture, Style, and Leadership Through Travel
The best lessons in leadership do not always come from a classroom or a boardroom. Sometimes they come from a crowded market in a foreign city, a train ride through unfamiliar landscapes, or a quiet conversation with someone whose life looks very different from your own.
Wanda Knight has built her career in enterprise sales and leadership for more than three decades, working with some of the world’s largest companies and guiding teams through constant change. But ask her what shaped her most, and she will point not just to her professional milestones but to the way travel has expanded her perspective. With 38 countries visited and more on the horizon, her worldview has been formed as much by her passport as by her resume.
Travel entered her life early. Her parents valued exploration, and before she began college, she had already lived in Italy. That experience, stepping into a different culture at such a young age, left a lasting impression. It showed her that the world was much bigger than the environment she grew up in and that adaptability was not just useful, it was necessary. Those early lessons of curiosity and openness would later shape the way she led in business.
Sales, at its core, is about connection. Numbers matter, but relationships determine long-term success. Wanda’s time abroad taught her how to connect across differences. Navigating unfamiliar places and adjusting to environments that operated on different expectations gave her the patience and awareness to understand people first, and business second. That approach carried over into leadership, where she built a reputation for giving her teams the space to take ownership while standing firmly behind them when it mattered most.
The link between travel and leadership becomes even clearer in moments of challenge. Unfamiliar settings require flexibility, quick decision-making, and the ability to stay calm under pressure. The same skills are critical in enterprise sales, where strategies shift quickly and no deal is ever guaranteed. Knight learned that success comes from being willing to step into the unknown, whether that means exploring a new country or taking on a leadership role she had not originally planned to pursue.
Her travels have also influenced her eye for style and her creative pursuits. Fashion, for Wanda, is more than clothing; it is a reflection of culture, history, and identity. Experiencing how different communities express themselves, from the craftsmanship of Italian textiles to the energy of street style in cities around the world, has deepened her appreciation for aesthetics as a form of storytelling. Rather than keeping her professional and personal worlds separate, she has learned to blend them, carrying the discipline and strategy of her sales career into her creative interests and vice versa.
None of this has been about starting over. It has been about adding layers, expanding her perspective without erasing the experiences that came before. Wanda’s story is not one of leaving a career behind but of integrating all the parts of who she is: a leader shaped by high-stakes business, a traveler shaped by global culture, and a creative voice learning to merge both worlds.
What stands out most is how she continues to approach both leadership and life with the same curiosity that first took her beyond her comfort zone. Each new country is an opportunity to learn, just as each new role has been a chance to grow. For those looking at her path, the lesson is clear: leadership is not about staying in one lane; it is about collecting experiences that teach you how to see, how to adapt, and how to connect.
As she looks to the future, Wanda Knight’s compass still points outward. She will keep adding stamps to her passport, finding inspiration in new cultures, and carrying those insights back into the rooms where strategy is shaped and decisions are made. Her legacy will not be measured only by deals closed or positions held but by the perspective she brought, and the way she showed that leading with a global view can change the story for everyone around you.
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