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How Videos Help To Boost Your SEO Campaign

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Video has been the rage of late in digital marketing, and you can use this tool to boost your SEO campaign. You get more users from different sources if you know how to use videos to improve your SEO campaign.

It is also easy to improve your customer base and users on your channel and achieve better rankings on search engines if you can use videos correctly. Every year video performs better than most marketing tools in getting lead generation shares, sales, and traffic to e-commerce businesses. 

You can even turn your articles into videos by using an online video editor like InVideo. 

Here is a glimpse of how you can use video to boost your SEO and drive more traffic to your website.

1. Optimize for load time 

Page performance is one factor that Google considers most in its algorithm. Page load time affects user experience with your website, which means it affects SEO too. In most cases, 57% of mobile users are most likely to abandon a site when it takes more than 3 seconds to load.

Therefore, when creating videos for marketing your products, you should only embed a video thumbnail that does not load the video player until the user hits on the play button.

2. Create video sitemaps 

Yes, quality videos will boost your ranking on Google and other search engines. However, having a video sitemap is also essential to increase your SEO. A video sitemap is crucial in providing search engines with important information about the video you are posting.

When creating a sitemap for your video, you should ensure your video has a title, subject line and specify the length. You should also let search engines know your target audience in the video you create. Google can manage proper video indexing when you have a video sitemap for your page in place. The search engine will know what your video is about and who it is intended for.

3. Include Metadata 

Metadata is not new if you know more about SEO. You should apply the same in your video descriptions the same way you include meta title, meta description, and meta tags on your site. Most search engines use metadata spots on your video to rank the video accordingly in different areas.

In your Metadata, you should ensure you incorporate relevant keywords in the title and description of the video. Adding Metadata to a video is not that difficult, and you don’t need an expert to go about this. 

4. Check the length of your videos 

Duration and size matter a lot when creating marketing videos to post on various platforms and your website. Always keep the time of your video in mind when creating a video. The video length may vary depending on the topic you cover and the platform you want to post it. You should keep your videos below one minute because most viewers have a short attention span.

Make the first ten seconds of the content count in all your videos. The viewer should be intrigued by the content to keep watching the remaining part of the video. If your video is not that engaging in the first few seconds, most viewers are likely to scroll down to the following content.

5. Transcript the video 

If you want your video to rank at the top you should transcript it. A search engine is not going to watch the video you post, and the only way you can make them understand the video is to help them figure out what it is all about.

Writing about your video is one way of helping search engines to understand the content resulting in a higher ranking. You also increase your audience when you write about the video. Not all internet users prefer video content, and by posting both text and video content, you can meet 100% of viewer preferences.

6. Use CTAs in your video to provoke viewer response 

It is needless to have videos that market your products and services without embedding a call to action (CTA). Viewers should know what you require of them either at the end or beginning of the video.

You can use modern copywriting techniques and imperative verbs like “subscribe today” or “download now” to make your viewers take action. Always ensure you are using the proper CTA at the right time of the video to avoid losing engagement with your viewers.

Final Thoughts 

If you want your videos to rank at the top, you should consider best SEO practices when creating videos. Use the best video editing tools to make your videos engaging to viewers. You can also perform keyword research to develop the most relevant topics you can discuss in your videos. Apply these tips to boost your SEO and grow your customer base.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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