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How Videos Help To Boost Your SEO Campaign

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Video has been the rage of late in digital marketing, and you can use this tool to boost your SEO campaign. You get more users from different sources if you know how to use videos to improve your SEO campaign.

It is also easy to improve your customer base and users on your channel and achieve better rankings on search engines if you can use videos correctly. Every year video performs better than most marketing tools in getting lead generation shares, sales, and traffic to e-commerce businesses. 

You can even turn your articles into videos by using an online video editor like InVideo. 

Here is a glimpse of how you can use video to boost your SEO and drive more traffic to your website.

1. Optimize for load time 

Page performance is one factor that Google considers most in its algorithm. Page load time affects user experience with your website, which means it affects SEO too. In most cases, 57% of mobile users are most likely to abandon a site when it takes more than 3 seconds to load.

Therefore, when creating videos for marketing your products, you should only embed a video thumbnail that does not load the video player until the user hits on the play button.

2. Create video sitemaps 

Yes, quality videos will boost your ranking on Google and other search engines. However, having a video sitemap is also essential to increase your SEO. A video sitemap is crucial in providing search engines with important information about the video you are posting.

When creating a sitemap for your video, you should ensure your video has a title, subject line and specify the length. You should also let search engines know your target audience in the video you create. Google can manage proper video indexing when you have a video sitemap for your page in place. The search engine will know what your video is about and who it is intended for.

3. Include Metadata 

Metadata is not new if you know more about SEO. You should apply the same in your video descriptions the same way you include meta title, meta description, and meta tags on your site. Most search engines use metadata spots on your video to rank the video accordingly in different areas.

In your Metadata, you should ensure you incorporate relevant keywords in the title and description of the video. Adding Metadata to a video is not that difficult, and you don’t need an expert to go about this. 

4. Check the length of your videos 

Duration and size matter a lot when creating marketing videos to post on various platforms and your website. Always keep the time of your video in mind when creating a video. The video length may vary depending on the topic you cover and the platform you want to post it. You should keep your videos below one minute because most viewers have a short attention span.

Make the first ten seconds of the content count in all your videos. The viewer should be intrigued by the content to keep watching the remaining part of the video. If your video is not that engaging in the first few seconds, most viewers are likely to scroll down to the following content.

5. Transcript the video 

If you want your video to rank at the top you should transcript it. A search engine is not going to watch the video you post, and the only way you can make them understand the video is to help them figure out what it is all about.

Writing about your video is one way of helping search engines to understand the content resulting in a higher ranking. You also increase your audience when you write about the video. Not all internet users prefer video content, and by posting both text and video content, you can meet 100% of viewer preferences.

6. Use CTAs in your video to provoke viewer response 

It is needless to have videos that market your products and services without embedding a call to action (CTA). Viewers should know what you require of them either at the end or beginning of the video.

You can use modern copywriting techniques and imperative verbs like “subscribe today” or “download now” to make your viewers take action. Always ensure you are using the proper CTA at the right time of the video to avoid losing engagement with your viewers.

Final Thoughts 

If you want your videos to rank at the top, you should consider best SEO practices when creating videos. Use the best video editing tools to make your videos engaging to viewers. You can also perform keyword research to develop the most relevant topics you can discuss in your videos. Apply these tips to boost your SEO and grow your customer base.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

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Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

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