5 Law Firm Marketing Strategies That Brings More Leads
87% of law firms say they have a website.
76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.
These stats tell us that the law firm market is highly competitive.
Everyone is on a hunt for even the slightest opportunities to maximize their law firms.
Then, how to overcome all the obstacles?
Deploying an effective marketing strategy will break barriers and trounce the competition.
You have to experiment with different strategies and find the perfect one that brings profit to the business.
Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:
1 – Local SEO
SEO improves your ranking on the search engine.
Likewise, local SEO helps you rank for local keywords and reach your local audience.
Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences.
Here are some of the local SEO tactics to improve your rank for local search:
- Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
- Optimize your Google My Business account and website with local keywords to make people find you.
- While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
- Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
- Take the help of local SEO services to rank your GMB profile higher in the local search results.
- Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.
2 – Content marketing
Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.
For people, the law is a complicated topic.
When people have a law problem, they have many questions circulating their minds.
Creating content that offers a solution to the audience and sharing it improves your brand awareness.
Understanding their pain points and giving them a solution will make people think of you as an industry expert.
For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction.
3 – Video marketing
89% of the marketers say video gives them good ROI.
Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.
1 picture equals 1000 words.
That’s the power of visuals.
Most people prefer watching videos rather than reading text content to consume information.
You can take the help of an online video editor to create professional videos using customizable templates.
Here are the types of law firm videos that are commonly being created and shared:
- Explainer videos 72%
- Presentation videos – 49%
- Testimonial videos – 48%
- Sales videos – 42%
- Video ads – 43%
Video marketing is an amazing strategy to improve brand awareness.
Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.
Video marketing also increases your website’s ranking in the search engine.
If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.
4 – Social media marketing
Thinking about whether social media is a perfect platform for law firms?
Most people think the same way, assuming that social media platforms are not meant for the law industry.
But they’re wrong.
Social media is a powerful platform with more than 4.55 billion active users.
Your presence allows you to be in constant touch with your target audience directly.
It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.
Linkedin and Facebook are the prime platforms.
Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.
Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.
Mixing the organic method and paid ads will get you even greater results.
5 – Email marketing
Every $1 spent on email marketing returns $42.
Email marketing is the only marketing platform that brings business with minimal effort.
People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.
If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.
Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.
Apart from that, it is an easy-to-measure platform as they provide analytics.
It lets you check how the people have reacted to your email and how many people have opened your email.
You can conduct A/B tests and choose the best-performing content for your campaign.
Measuring and evaluating your results will show how well your marketing strategy has performed.
Your success is determined by the number of clients you are managing right now.
To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.
Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.
Be consistent, keep measuring the results and make some tweaks to generate even better results.
Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm.
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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