87% of law firms say they have a website.

76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.

These stats tell us that the law firm market is highly competitive.

Everyone is on a hunt for even the slightest opportunities to maximize their law firms.

Then, how to overcome all the obstacles?

Deploying an effective marketing strategy will break barriers and trounce the competition.

You have to experiment with different strategies and find the perfect one that brings profit to the business. 

Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:

1 – Local SEO

SEO improves your ranking on the search engine.

Likewise, local SEO helps you rank for local keywords and reach your local audience.

Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences. 

Here are some of the local SEO tactics to improve your rank for local search:

• Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
• Optimize your Google My Business account and website with local keywords to make people find you.
• While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
• Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
• Take the help of local SEO services to rank your GMB profile higher in the local search results.
• Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.

2 – Content marketing

Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.

For people, the law is a complicated topic. 

When people have a law problem, they have many questions circulating their minds.

Creating content that offers a solution to the audience and sharing it improves your brand awareness.

Understanding their pain points and giving them a solution will make people think of you as an industry expert. 

For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction. 

3 – Video marketing

89% of the marketers say video gives them good ROI.

Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.

1 picture equals 1000 words.

That’s the power of visuals.

Most people prefer watching videos rather than reading text content to consume information.

You can take the help of an online video editor to create professional videos using customizable templates.

Here are the types of law firm videos that are commonly being created and shared:

• Explainer videos 72%
• Presentation videos – 49%
• Testimonial videos – 48%
• Sales videos – 42%
• Video ads – 43%

Video marketing is an amazing strategy to improve brand awareness. 

Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.

Video marketing also increases your website’s ranking in the search engine.

If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.

4 – Social media marketing

Thinking about whether social media is a perfect platform for law firms?

Most people think the same way, assuming that social media platforms are not meant for the law industry.

But they’re wrong.

Social media is a powerful platform with more than 4.55 billion active users.

Your presence allows you to be in constant touch with your target audience directly.

It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.

Linkedin and Facebook are the prime platforms. 

Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.

Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.

Mixing the organic method and paid ads will get you even greater results.

5 – Email marketing

Every $1 spent on email marketing returns $42.

Email marketing is the only marketing platform that brings business with minimal effort.

People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.

If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.

Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.

Apart from that, it is an easy-to-measure platform as they provide analytics.

It lets you check how the people have reacted to your email and how many people have opened your email. 

You can conduct A/B tests and choose the best-performing content for your campaign.

Measuring and evaluating your results will show how well your marketing strategy has performed. 

Conclusion:

Your success is determined by the number of clients you are managing right now.

To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.

Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.

Be consistent, keep measuring the results and make some tweaks to generate even better results.

Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm. 

Cheers!