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5 Law Firm Marketing Strategies That Brings More Leads

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87% of law firms say they have a website.

76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.

These stats tell us that the law firm market is highly competitive.

Everyone is on a hunt for even the slightest opportunities to maximize their law firms.

Then, how to overcome all the obstacles?

Deploying an effective marketing strategy will break barriers and trounce the competition.

You have to experiment with different strategies and find the perfect one that brings profit to the business. 

Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:

1 – Local SEO

SEO improves your ranking on the search engine.

Likewise, local SEO helps you rank for local keywords and reach your local audience.

Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences. 

Here are some of the local SEO tactics to improve your rank for local search:

  • Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
  • Optimize your Google My Business account and website with local keywords to make people find you.
  • While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
  • Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
  • Take the help of local SEO services to rank your GMB profile higher in the local search results.
  • Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.

2 – Content marketing

Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.

For people, the law is a complicated topic. 

When people have a law problem, they have many questions circulating their minds.

Creating content that offers a solution to the audience and sharing it improves your brand awareness.

Understanding their pain points and giving them a solution will make people think of you as an industry expert. 

For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction. 

3 – Video marketing

89% of the marketers say video gives them good ROI.

Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.

1 picture equals 1000 words.

That’s the power of visuals.

Most people prefer watching videos rather than reading text content to consume information.

You can take the help of an online video editor to create professional videos using customizable templates.

Here are the types of law firm videos that are commonly being created and shared:

  • Explainer videos 72%
  • Presentation videos – 49%
  • Testimonial videos – 48%
  • Sales videos – 42%
  • Video ads – 43%

Video marketing is an amazing strategy to improve brand awareness. 

Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.

Video marketing also increases your website’s ranking in the search engine.

If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.

4 – Social media marketing

Thinking about whether social media is a perfect platform for law firms?

Most people think the same way, assuming that social media platforms are not meant for the law industry.

But they’re wrong.

Social media is a powerful platform with more than 4.55 billion active users.

Your presence allows you to be in constant touch with your target audience directly.

It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.

Linkedin and Facebook are the prime platforms. 

Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.

Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.

Mixing the organic method and paid ads will get you even greater results.

5 – Email marketing

Every $1 spent on email marketing returns $42.

Email marketing is the only marketing platform that brings business with minimal effort.

People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.

If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.

Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.

Apart from that, it is an easy-to-measure platform as they provide analytics.

It lets you check how the people have reacted to your email and how many people have opened your email. 

You can conduct A/B tests and choose the best-performing content for your campaign.

Measuring and evaluating your results will show how well your marketing strategy has performed. 

Conclusion:

Your success is determined by the number of clients you are managing right now.

To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.

Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.

Be consistent, keep measuring the results and make some tweaks to generate even better results.

Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm. 

Cheers!

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Outsourcing Front-End Development Services: Insider’s Guide

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Outsourcing front-end development services has become increasingly popular in recent years as companies look to access specialized skills and expertise, and save on labor costs. According to the Global Outsourcing Survey made by Deloitte, the top reasons for outsourcing front-end development are to access specialized skills (57%), cost savings (50%), and to free up internal resources (49%).

This article will cover some frequently asked questions (FAQs) in a Q&A way to help you make an informed decision when considering outsourcing front-end development services. We’ll address concerns such as how to find the right vendor, how to communicate effectively, and how to manage the project to ensure success. By the end of this article, you’ll have a better understanding of the considerations and best practices for outsourcing front-end development services.

What is front-end development?

Front-end development, or client-side development, refers to designing and implementing a website’s or application’s user interface (UI). It involves creating the layout, visual design, and interactive features that users interact with when they visit a website or use an app.

Front-end developers use a variety of programming languages and technologies to build the UI, including HTML, CSS, and JavaScript. They also need to have a strong understanding of user experience (UX) design principles and be able to create visually appealing and intuitive interfaces that meet the needs of the target audience.

Front-end development plays a crucial role in the user experience of a website or application, and it’s an essential part of any digital product. The work of a front-end developer often intersects with that of a UX designer and a back-end developer.

Why should I consider outsourcing front-end development services?

As mentioned in the intro, there are several reasons why outsourcing front-end development services may be an excellent option for your company. One of the main reasons is cost savings. Outsourcing is often more cost-effective than hiring in-house developers, especially if you only need front-end development services for a specific project. 

Also, a company can benefit from a vendor’s specialized skills and experience and the ability to scale its development resources as needed. This can be especially useful for companies with fluctuating project demands or in need to quickly ramp up or down their development efforts.  

In addition, outsourcing front-end development can allow a company to focus on its core competencies and improve the overall quality of the product, as well as save time by delegating the development work to a vendor. 

How do I find the right front-end development company to work with?

Finding the right front-end development company to work with is crucial for a successful project. Start by defining your project goals, timelines, and budget, and research potential vendors with experience in the technologies and frameworks relevant to your project. 

Review the company’s portfolio and case studies to get a sense of their past work and the types of projects they have experience with. Glassdoor, Trustpilot, LinkedIn, GoodFirms or Clutch are some platforms to do this. Consider the company’s culture and values. You can also request references and speak with past clients to get an idea of the company’s track record and how well they handle challenges like yours. 

What should I consider when choosing a front-end development company?

There are several factors to consider when choosing a front-end development company. Technical skills and experience are crucial, as the company will be responsible for building and implementing the UI of your website or application. Check if the company has experience with the technologies and frameworks you need for your project.

Effective communication and collaboration are also essential. Verify that the vendor has a track record of working well with clients and can effectively communicate and collaborate with your team. Cultural fit is also important, as you will be working closely with the vendor for the duration of the project. It’s a good idea to have a face-to-face or video call meeting to get a sense of the company’s culture and see if it aligns with your own.

Finally, consider the company’s pricing and business model. Make sure the company is transparent about its rates and fees and that they align with your budget. Also, consider whether the company offers flexible pricing options or packages that may be more suitable for your needs.

Once you’ve narrowed down your options, it’s a good idea to request proposals from a few different vendors. This will allow you to compare and contrast their approaches and determine the best fit for your project. 

Bringing it all together

In summary, outsourcing front-end development services can be an easy, cost-effective, and efficient way to access specialized skills and expertise. By carefully considering factors such as technical skills, communication and collaboration abilities, cultural fit, pricing, and business model, you can find the right vendor to meet your needs and achieve success with your project.

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