Business

5 Law Firm Marketing Strategies That Brings More Leads

Published

2 years ago

January 19, 2022

Matthew Wiles

87% of law firms say they have a website.

76% of lawyers and law firms are active on Linkedin. 60% on Facebook. And 37% on Twitter.

These stats tell us that the law firm market is highly competitive.

Everyone is on a hunt for even the slightest opportunities to maximize their law firms.

Then, how to overcome all the obstacles?

Deploying an effective marketing strategy will break barriers and trounce the competition.

You have to experiment with different strategies and find the perfect one that brings profit to the business.

Here are the top five marketing strategies that help you drive your target audience to your website and reap higher ROI:

1 – Local SEO

SEO improves your ranking on the search engine.

Likewise, local SEO helps you rank for local keywords and reach your local audience.

Whether you’re a small or a big law firm, designing and maintaining your website according to the local SEO ranking factors used by Google will be your best strategy to attract clients from local audiences.

Here are some of the local SEO tactics to improve your rank for local search:

Setup and manage Google My Business page with relevant information, address, phone, name, website link, and photos.
Optimize your Google My Business account and website with local keywords to make people find you.
While doing business listing, be consistent and reliable with your number, address, and phone number (NAP).
Generate backlinks from local authoritative sites to improve your rank and drive potential prospects.
Take the help of local SEO services to rank your GMB profile higher in the local search results.
Collect testimonials and reviews from your previous client. Reviews and testimonials are your endorsements that build trust and credibility. Plus, it too plays a role in improving search engine ranking.

2 – Content marketing

Almost 40% of marketers say content marketing is an important part of their overall marketing strategy.

For people, the law is a complicated topic.

When people have a law problem, they have many questions circulating their minds.

Creating content that offers a solution to the audience and sharing it improves your brand awareness.

Understanding their pain points and giving them a solution will make people think of you as an industry expert.

For instance, the leading law firm, Kangs Solicitors regularly publishes content on their blog related to different tax issues to guide people in the right direction.

3 – Video marketing

89% of the marketers say video gives them good ROI.

Content marketing and video marketing are closely related. To be precise, video marketing is a subset of content marketing.

1 picture equals 1000 words.

That’s the power of visuals.

Most people prefer watching videos rather than reading text content to consume information.

You can take the help of an online video editor to create professional videos using customizable templates.

Here are the types of law firm videos that are commonly being created and shared:

Explainer videos 72%
Presentation videos – 49%
Testimonial videos – 48%
Sales videos – 42%
Video ads – 43%

Video marketing is an amazing strategy to improve brand awareness.

Being consistent in sharing educational videos will boost people’s confidence to hire you to represent them.

Video marketing also increases your website’s ranking in the search engine.

If people search for your business using keywords, and your video is at the top of the SERP result page, there is a high probability they will convert to customers.

4 – Social media marketing

Thinking about whether social media is a perfect platform for law firms?

Most people think the same way, assuming that social media platforms are not meant for the law industry.

But they’re wrong.

Social media is a powerful platform with more than 4.55 billion active users.

Your presence allows you to be in constant touch with your target audience directly.

It is a platform filled with endless possibilities to reach your target audience and take action with only a little investment.

Linkedin and Facebook are the prime platforms.

Sharing valuable information consistently can boost your credibility and authority. People will perceive you as an expert in the field.

Hence, when people have a problem and think of discussing the issue with the lawyer, you will stand at the top of their minds.

Mixing the organic method and paid ads will get you even greater results.

5 – Email marketing

Every $1 spent on email marketing returns $42.

Email marketing is the only marketing platform that brings business with minimal effort.

People are much aware of cybercrime. They don’t share their contact details with someone they don’t trust.

If the person has signed up for your email newsletter or consultation call, the person trusts you and is very much interested in hearing from you.

Sending consistent insights or newsletters to your target audience will help you keep engaged with them and exhibit your existence.

Apart from that, it is an easy-to-measure platform as they provide analytics.

It lets you check how the people have reacted to your email and how many people have opened your email.

You can conduct A/B tests and choose the best-performing content for your campaign.

Measuring and evaluating your results will show how well your marketing strategy has performed.

Conclusion:

Your success is determined by the number of clients you are managing right now.

To be more successful, you have to make people aware of your existence. That’s the reason why you must have an impeccable law firm marketing strategy.

Fix a SMART goal, and using the above given five tactics, build your own marketing strategy and employ it.

Be consistent, keep measuring the results and make some tweaks to generate even better results.

Doing so can help you reach your potential client, keep yourself filled with work, and grow your law firm.

Cheers!

Business

Turning Tragedy into Triumph Through Walking With Anthony

Published

1 week ago

April 18, 2024

Rosario Farell

On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”