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How to increase sales and supply chain efficiency through a product configurator

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Consumers anticipate a superior virtual experience as internet purchasing becomes more popular. Personalization is a big deal in the twenty-first century. Allowing customers to customize their purchases is therefore critical for good conversion and retention rates. An interactive product configurator is a powerful tool that not only allows buyers to investigate goods from all sides but also assists them in creating the perfect product by allowing them to experiment with various configuration possibilities. Creating a superior customer experience pushes eCommerce businesses ahead of the pack, reducing the appeal of brick-and-mortar competitors.

A product configurator as a program enables customers to alter the product’s configuration before purchasing it online and provides them with guided selling. Colour, size, and features, as well as materials, are all customizable factors. A product configurator can be as simple as a list of dropdown selector boxes, but the finest ones show a visual depiction of the configured product that changes as new options are chosen.

The intricacy of product configurator tools varies. A t-shirt configurator, for example, can provide colour, style, and material options. Meanwhile, a laptop can be customized in a wide range of ways, including memory, size, video card, and so on. eCommerce businesses concentrate on developing products that meet the needs of their clients. Product configurators make the process much easier by allowing customers to express their preferences by modifying the product in real-time. 

A product configurator can assist businesses efficiently with

Convenience

With the assistance of product configurators, customers don’t need to spend much time browsing your entire catalogue, searching for a product that fits their needs. With a configurator, customers may quickly find the perfect product with a few clicks. This alleviates the customer’s frustration and leaves them satisfied. 

Fun

Interactive product configurators are enjoyable to use besides being extremely convenient. Customers are considerably more eager to experiment with 3D product pictures to find the perfect fit than they are to search through hundreds of static photographs. Aside from being a great approach to help customers locate what they’re looking for, the fun factor will keep them on your site longer, enhancing its rankings. 

Easy to Use

Configurators for products are uncomplicated to use. The buyer doesn’t need any specialized expertise to configure the product. The program offers all the potential alternatives and stops the user from making mistakes. By optimizing your customers’ experience with a product configurator, you don’t just enhance the conversions–you improve your retention rate and turn customers into brand ambassadors.

Interactive

Product configurators make complex products easier to understand by enabling people to engage with them before purchasing. Customers can better grasp how items work by looking at them in real-time, which helps them move down the sales funnel. 

Shorter lead time

When a buyer submits a configuration, you’ll get their contact information as well as a list of their preferences, allowing your sales staff to customize and amp up conversion methods.

Overall, a product configurator may help sales and marketing teams, as well as improve your company’s workflow and help you gain market share.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Turning Tragedy into Triumph Through Walking With Anthony

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On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.

“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”

Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.

Living with SCI: the first dark days

Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.

“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”

Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.

“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”

Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”

Purcell finds a new purpose in helping others with SCIs

After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.

“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”

Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.

Purcell demonstrates the power and necessity of rehab for people with SCIs

After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.

“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”

After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.

Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.

“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”

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