You can find almost anything on the internet, for free, if you have enough time. There are millions of pages on public relations alone. Many sites promise to do the work for free (or a small charge). I would suggest avoiding them. Finding and keeping media contacts, earning how to craft pitches and compelling stories, isn’t free and doesn’t come cheap.

Meet Esmeralda Baez, A public relations expert and entrepreneur who has been part of many successful national campaigns as well as international projects with major record labels.

How did you get into the industry?

I originally got into the PR world by chance. Years ago while I was working an event, I was offered a position at a PR agency who needed help with their latin division. I took on the role and quickly progressed to being a publicist after signing several new clients.

What traits make a great publicist?

A good sense of judgement, taste, timing and the ability to know when to step it up and pull it back. Being honest with your clients is extremely important as well. Reading people helps too, and I learned very early in my career that my instincts tend to be right so I will always follow them.

How is your firm different from other PR agencies and how does social media connects with it?

The unique thing about Elite Vision Media is that we can represent anyone in any field.

Social media plays either a huge part of a clients campaign or a very small part depending on the comfort level of the client. We can completely set up a client on all social media platforms and guide them through keeping content relevant and entertaining. However there are some clients who refuse to engage in the social media world and we also support that position.

What’s next for the Business in the near future?

With each year we are in business, I see the opportunity for more growth and expansion.
I would love to continue creating more partnerships. We are interested in being part of the development process of new talents. and we definitely want to remain committed to representing our clients to the best of our abilities while still having fun.

Your biggest success and achievement?

I have been fortunate enough to find success in this field mostly due to my instincts and ability to navigate dynamic situations. And of course there have been mistakes along the way but each mistake has made me better and wiser in the end.

I wouldn’t feel comfortable pointing out any specific “achievements” but I am proud to say that most of the clients I have represented have been via referrals (word to mouth) or because they like me as a person and respect my work ethic.