Connect with us

Business

Strategies for Scaling Your Ecommerce Business with Social Media Advertising

mm

Published

on

As an ecommerce business owner, you know that scaling your business can be challenging. With social media advertising, however, you can reach more customers and increase your profits. Let’s explore strategies for using social media advertising to grow your ecommerce business. 

Target Your Audience Accurately 

According to experts from Common Thread Collective, an ecommerce DTC marketing agency, one of the key benefits of social media advertising is the ability to target your audience precisely. You can use demographic data such as age, location, gender, and interests to ensure that your ads reach the right people.

Additionally, many platforms offer advanced targeting options such as retargeting (targeting people who have already visited your website) and lookalike audiences (targeting people who share traits with existing customers). By focusing on the right audience from the start, you can get the most out of your ad budget and maximize ROI.

Choose the Right Platforms 

Understanding which platforms best suit your goals is essential when launching a successful digital marketing campaign. You should consider factors such as the age group of your target audience, their interests, and the content they engage with most often on each platform.

For example, Instagram is popular among younger audiences, while LinkedIn tends to be more engaging for professional services. Once you determine which platforms will give you the greatest return on investment (ROI), you can begin focusing on creating content tailored to each one. 

Optimize for Mobile Devices 

A vast number of internet users access social media via mobile devices. That means if you’re running ads on these platforms, it’s essential that you optimize your ads for mobile viewers. 

Ensure that you size all images and videos appropriately for smaller screens and that you optimize any landing pages associated with your ad campaigns for mobile devices. Doing so will help ensure a positive user experience while increasing conversions simultaneously.  

Use a Variety of Ad Formats 

Social media platforms offer a wide range of ad formats—from traditional text-based ads to video ads to interactive experiences like carousels or stories—so take advantage of them to effectively reach different segments of your target audience.

For example, video ads may be great for engaging potential customers. In contrast, text-based ads may better target existing customers with offers related to past purchases or loyalty programs. Experimenting with different ad formats will help you find what works best for each segment within your target audience.

Track Your Results Carefully 

Tracking each campaign’s effectiveness regarding its return on investment (ROI) is vital. The best way to do this is by setting up tracking codes on every campaign element—from clicks on links within posts or comments to conversions from sales or leads generated through landing pages or forms. 

This way, you can accurately measure how successful each campaign is. This data will also help inform future campaigns by giving you insight into which tactics are working best so you can focus more time and resources on those campaigns going forward. 

Leverage Influencers

Influencer marketing has become increasingly popular over recent years due to its ability to connect brands with influencers with large followings and influence those followers’ buying decisions. Partnering with influencers with an engaged audience related to yours is a great way to get the word out about what products or services your business offers quickly and effectively.

Take Advantage Of Automation Tools

Finally, don’t forget about automation tools — they can save you time and money while helping ensure consistent results. Many tools are available, from essential scheduling tools like Hootsuite or Buffer to more advanced marketing automation platforms like Autopilot.

These tools allow you to create custom workflows based on triggers such as customer behavior or demographics, automating tasks such as sending emails or retargeting specific customers at the right time. 

Final Thoughts

Experts at Common Thread Collective, an ecommerce DTC marketing agency, understand that social media advertising is an effective way to reach more potential customers. By taking advantage of these strategies, you’ll set yourself up for success when the time to scale up your ecommerce business comes!

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Royal York Property Management And Nathan Levinson On Building Stable Rental Portfolios In A Volatile Market

mm

Published

on

Across North America, Europe, and much of the world, rental housing is caught between two pressures. On one side are tenants facing record affordability challenges. On the other side are landlords seeing operating costs, interest payments, and regulatory complexity move in the opposite direction.

Recent analysis from Canada’s national housing agency shows how tight conditions still are. The average vacancy rate for purpose-built rentals in major Canadian centres rose to about 2.2 percent in 2024, up from 1.5 percent a year earlier, but still below the 10-year average despite the strongest growth in rental supply in more than three decades. 

At the same time, higher interest rates have pushed up the cost of acquiring and financing rental buildings, which has slowed transactions and made many projects harder to pencil out.

In this environment, the question for landlords and investors is less about chasing maximum rent and more about building stability. That is where Royal York Property Management and its founder, president, and CEO Nathan Levinson have drawn attention.

From a base in Toronto, Royal York Property Management manages more than 25,000 rental properties, representing over 10 billion dollars in real estate value, and operates across Canada, the United States, and parts of Europe. Levinson also sits on a Bank of Canada policy panel focused on the rental market, where he provides data and on-the-ground insights about rent trends and landlord stress. 

For many smaller property owners, his model has become a reference point for how to treat rental housing as a structured financial asset rather than a side project.

Rental housing under pressure from both sides of the balance sheet

In many countries, the basic rental story is the same. Construction of new rental housing has climbed, yet demand still runs ahead of supply in most major cities. In Canada, overall rental supply grew by more than 4 percent in 2024, the strongest increase in over thirty years, while vacancy rose only modestly. 

At the same time, borrowing costs have moved sharply higher compared with the pre-pandemic period. Research shows that elevated interest rates have reduced the profitability of new multifamily deals and slowed investment activity, even as structural demand for rental housing stays strong.

For small and mid-sized landlords, that tension shows up in a simple way. Mortgage payments, taxes, insurance, and maintenance rarely move down. Rents move up more slowly, and in many jurisdictions they are constrained by regulation or market realities.

Levinson’s view is that this gap will not close on its own. Landlords who want to stay in the market need more predictable income, tighter control of costs, and clearer systems for dealing with risk.

A property management model built for volatility

Royal York Property Management did not start as an institutional platform. Levinson’s early clients were owners of single condominiums, duplexes, or small buildings who were struggling with irregular rent payments, surprise repairs, and complex rental rules.

Instead of handling each property ad hoc, he built a standardized operating model that treats every door as part of a wider portfolio. Each unit sits on a centralized platform that records rent, arrears, lease expiries, maintenance tickets, and legal actions. Owners see real-time statements and performance metrics rather than waiting for year-end reports.

That structure, combined with an internal maintenance and legal team, is designed to handle stress rather than avoid it. When markets are calm, the system may look conservative. When conditions worsen, it is what keeps owners in the black.

“Execution is everything” is how Levinson often frames it in interviews. 

Turning rent into a more predictable income stream

The feature that first drew many investors to Royal York Property Management is its rental guarantee program in Ontario. Under this model, landlords receive their rent even if a tenant stops paying. RYPM takes responsibility for legal proceedings, arrears recovery, and re-leasing the unit, while the owner continues to receive income.

Independent profiles of the company describe this as one of the first large-scale rental guarantee frameworks in the Canadian market, and note that the firm manages tens of thousands of units under this structure. 

The guarantee itself is closely tied to local law and does not transfer directly into every jurisdiction. The underlying logic, however, is straightforward:

  • Treat unpaid rent as a recurring and manageable risk rather than an occasional shock.
  • Price that risk into a clear product instead of handling each case informally.
  • Use scale, legal expertise, and data to keep default rates low and resolution times shorter.

For landlords who are facing mortgage renewals at higher interest rates, having a more stable rent stream can be the difference between holding a property and being forced to sell. That is one reason rental guarantee models have started to attract interest from investors outside Canada who are watching RYPM’s approach.

Using technology to see risk earlier

Behind the guarantee and the day-to-day operations is a technology stack that tries to surface problems before they become crises. Royal York Property Management’s internal platform uses data from payments, maintenance, and tenant behavior to flag risk signals and operational bottlenecks. 

Examples include:

  • Tenants who move from on-time payments to repeated short delays.
  • Units where small repair tickets point to a larger capital issue ahead.
  • Buildings where complaint volumes suggest service gaps or staffing problems.

Rather than treating these as isolated events, the system aggregates patterns across thousands of units. That allows management to decide whether a problem is individual, building-specific, or systemic.

Levinson has also pushed this data outward. As a member of the Bank of Canada’s rental policy panel, he provides anonymized information on rent collection, defaults, and renewal behavior, which feeds into broader discussions about financial stability and housing policy. 

The same data that protects a landlord’s cash flow in one building helps central bankers understand how higher rates are affecting thousands of households.

Why the Canadian case matters for global landlords

Several recent reports underline how closely rental markets are now tied to national economic performance. Tight rental supply and high rents are feeding inflation in many economies. At the same time, higher borrowing costs are discouraging new construction, which risks prolonging shortages. 

This feedback loop is especially hard on small landlords. Many own only one or two properties and have limited room to absorb higher mortgage payments or extended vacancies. Analysts in Canada and abroad have warned that some owners are at risk of default as their loans reset at higher rates. 

In that context, the Royal York Property Management model offers three lessons that travel across borders:

  1. Standardization protects both sides. Clear processes for screening, rent collection, maintenance, and legal steps reduce surprises for owners and tenants at the same time.
  2. Risk pooling is more efficient than one-off crises. Handling arrears, legal disputes, and vacancies inside a structured system is less costly than improvising each time.
  3. Operational data belongs in policy conversations. When policymakers have access to real rental data rather than only mortgage statistics, interventions can be better targeted.

It is not an accident that Levinson’s work now sits at the intersection of private property management and public financial policy.

What everyday landlords can borrow from the Royal York playbook

Most landlords will not build a 25,000-unit management platform. Many will never interact with a central bank. The core ideas behind Nathan Levinson’s approach are still accessible to smaller owners that manage a handful of properties.

Three practices stand out.

First, treat every rental unit as part of a simple portfolio. That means using a consistent template to track rent, arrears, expenses, and vacancy days for each property, then reviewing it on a schedule instead of only when something goes wrong.

Second, write down the rules for risk in advance. Late-payment steps, repayment plans, documentation standards, and maintenance response times should exist on paper, not only in memory. Royal York’s experience suggests that clear rules reduce conflict, because everyone knows what will happen next. 

Third, invest in service as a protective layer. Multiple independent profiles of RYPM point out that faster response times and transparent communication reduce tenant turnover and protect building condition, which in turn supports long-term returns. 

For landlords and investors trying to navigate today’s volatile rental markets, the message from Royal York Property Management and Nathan Levinson is surprisingly simple. You cannot control interest rates or national housing policy. You can control how organized your portfolio is, how clearly you manage risk, and how consistent your operations feel to the people who live in your buildings.

For many, that shift from improvisation to structure is what will decide whether their rental properties remain a source of wealth or turn into a source of stress.

Continue Reading

Trending