Business
5 Best Practices for Operational Risk Management
Managing risk prevents procedural failures from becoming tangible losses, like regulatory fines, penalties, and reputational loss. Operational risk management (ORM) protects your organization from potential threats and lessens the impact of an event, should one occur. This process involves detecting, analyzing, and mitigating risks, along with improving outcomes through better decisions.
Since risk is an inherent part of doing business, and human error is unavoidable, it’s necessary to have a strong operational risk management strategy.
Here are the 5 best practices for managing operational risk in your company.
- Use risk management software
Workiva highlights how an operational risk management tool is the first thing you need to successfully manage risk. It can be extremely difficult to thoroughly assess and mitigate risk manually because there are far too many nuances and details to track. Plus, some tools provide automation to support your needs. The right tool will provide you with a plethora of financial reporting options, compliance integrations, and will connect your data from multiple sources to make your risk-based decisions more accurate.
These days, manual data management is nearly impossible. When it comes to key risk indicators (KRIs), you can’t afford to make mistakes. By using an operational risk management tool, you’ll reduce preventable oversights and mistakes, which will help you better manage risk.
- Accept risk only when the benefits outweigh the potential cost
Unnecessary risks don’t provide significant value to a goal. It’s never a good idea to take on unnecessary risk because the cost can be devastating. Unfortunately, many people, especially entrepreneurs, have a personal bias that distorts judgment and limits critical analysis.
What makes a risk unnecessary? It’s not the level of the risk that determines whether it’s worth taking, but rather, the potential benefits. Your organization might be fine taking on high risk if the benefits will outweigh the cost, both financially and otherwise.
Regardless, all major risks should be cleared by senior management and stakeholders first.
- Address risk at the appropriate level
Decisions will be made at every level across your organization, so make sure risk decisions are made by the right people. For instance, employees shouldn’t be making decisions that have the potential to seriously impact the company, and managers need to ensure their employees have a strong understanding regarding how much risk they can bear and when to escalate a situation to a higher-up.
- Plan ahead for remediation
Part of operational risk management involves planning. The decision makers in your organization should be incorporating ORM into business processes, which requires time and resources. However, this should be part of every planning and execution phase.
- Categorize and prioritize your risks
You’ll need to categorize and prioritize your risks to get a good idea of what actions you should take and decisions you should make. This is done with a control matrix in five basic steps:
- Identify your risks before conducting your assessments
- Measure risk probability
- Assess the potential impact
- Calculate total risk
- Update your control matrix accordingly
Within your risk control matrix, you’ll be prioritizing risks from the following categories:
- People risk. These are risks caused by people and human resources management. For example, hiring the wrong people, improper training, unmotivated team members, and high turnover rates often result in errors, fraud, and other ethical actions that can harm your organization.
- Systems risk. When internal systems fail, losses can be devastating. This can include the loss of backups, downtime for networks, and other technical errors.
- Process risk. When internal business processes are inadequate, your business can suffer. This includes things like product design flaws and failure to meet project deadlines or deliver projects to a client’s specifications.
- External events risk. These risks are out of your control, like storms, floods, hurricanes, fires, and even manmade problems like robberies, terrorist attacks, and wars.
- Legal compliance risk. When your business fails to comply with internal and external compliance regulations, the risks are great. These issues often involve tax and financial accounting regulations, internal ethical codes of conduct, and any other regulations imposed by a regulatory body governing your industry.
Operational risk management is critical for success
There are many ways to make a business successful, but if you don’t manage risk, one error or incident can tear down all your hard work. The best way to manage risk is to avoid it whenever possible. However, you can’t avoid all risk, and that’s where strategic risk management comes into play. Choose the risk you’re willing to accept, mitigate the potential consequences, and continue fine-tuning your decision-making process to respond better to similar risks in the future.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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