Lifestyle
Artistic Legacy in the Spotlight – The Greenspans’ Journey of Keen to be Seen
The world of childrenswear has witnessed a transformative wave with the emergence of Keen to Be Seen. The dynamic mother-daughter duo, Lesley and Ellyn Greenspan, are at the helm of this fashion-forward endeavor. Their collective passion, creativity, and resilience have shaped this innovative brand and ignited an artistic legacy in the fashion industry.
Lesley Greenspan’s roots in the fashion world run deep. Growing up in Westchester, she was the eager apprentice to her mother, Ellyn, a successful fashion designer who managed one of the largest dress companies of her time. Ellyn, a Moore College of Art alumna, is a seasoned entrepreneur with a worldwide presence through her businesses, Cowgirls Heehaw and Bubbles Larue.
Before she embraced her role as a business owner, Lesley’s career path was as diverse as it was enriching. From internships with the renowned Elie Tahari to ventures in the food industry, Lesley’s experiences were varied and expansive. Yet, her Fashion Institute of Technology (FIT) background solidified her passion for fashion.
March 2020 marked a significant turning point in Lesley’s journey. As COVID-19 gripped the globe, Lesley and Ellyn’s compassionate and entrepreneurial spirits joined forces. With a surplus of fabric and a mother’s ingenuity, they began creating masks. Their unique designs, facilitating protection and communication, rapidly gained popularity, with celebrities joining their growing customer base. This led Lesley to set up a Shopify store, skyrocketing their outreach and laying the foundation for Keen to be Seen.
Keen to be Seen operates two factories in Queens and Brooklyn, employing a dedicated team of 22 workers each. The company specializes in childrenswear denim, with a flagship product that exemplifies its commitment to innovation – the Pocket It Jacket. This unique jacket, adorned with clear pockets, allows children to showcase their personality and accomplishments, promoting self-expression and engagement. The jacket’s design was tested and loved by children with learning disabilities, reinforcing its versatility and appeal.
Lesley envisions a promising future for Keen to Be Seen, with aspirations of becoming a household name. She actively showcases her innovative products in schools, country clubs, and trade shows and remains committed to supporting various foundations. Moreover, Lesley dreams of seeing her jackets being worn in hospitals. Inspired by her mother’s pocket-ed jacket designed for an insulin pump, she believes these jackets can provide comfort and creative outlets to children undergoing treatment.
The journey of Keen to Be Seen is an artistic legacy, blending inspiration, compassion, and creativity into a brand that celebrates children and their individuality. Follow their journey on Instagram @keen_tobeseen or explore their innovative range on their website. As the spotlight shines on the Greenspans’ journey, their artistic legacy continues to inspire and evolve, just like the children they design for.
Lifestyle
Kat Marie Alvarez: Where Innovation Meets Regulation
Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.
Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.
Turning Statutes into Strategy
For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.
Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.
Innovation Built Within Boundaries
At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.
Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.
The Art of Influence Through Alignment
Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.
Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.
Redefining the Future of Compliance and Care
KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.
By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.
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