Lifestyle

People are Shifting Toward Intercaste Marriage on Matrimonial Sites

Published

6 years ago

June 17, 2019

Research has been conducted on several matrimonial sites by a team of researchers at the University of Michigan in the USA. The motive of the research was to find, what roles are matrimonial sites playing to bring people closer from different castes and race. According to the researchers, Asian countries such as India and Bangladesh are showing great interest in matrimonial websites. Hence the rate of intercaste marriages through matrimonial websites is also increasing in these countries. But Asians who live in US countries are less open to intercaste marriages.

The researchers from the University of Michigan analyzed the data of 313,000 profiles on different matrimonial sites. Most of the profiles have shifted an attitude towards intercaste marriage. But some people who have lower economic status, hesitate to go for intercaste marriage. Since a long time ago, marriage was based on education, race, horoscope, and physical characteristics. But the matrimonial websites such as getmemarry.com is becoming a connecting medium for people from different castes, regions, and races.

Ashwin Rajadesingan, a researcher from the University of Michigan said, “Despite a lot of effort from the government and social groups, caste remains an important part of people’s lives, this caste question is actually on the first page on their questionnaire which really emphasizes how important some people consider it, People on the site are looking to get married, so their response is a great way to get their honest opinion.”

The researchers have also found that the government policies and social movements of the Asian countries are helping to lower the caste attitude in people. The research has not violated the privacy of the people, and their details have not been shared in public.

Lifestyle

K-Beauty Meets Sustainability: Why SoloVegan Is the Brand to Watch

Published

57 mins ago

June 20, 2025

Michelle Langton

Photo Courtesy of: SoloVegan

By: Gerome Alvarez

SoloVegan is carving its path in a beauty industry dominated by aesthetics and fleeting trends. This Korean-inspired skincare brand aims to make high-performance, sustainable, and affordable products accessible to all. With a unique blend of advanced K-beauty innovation and ethical responsibility, SoloVegan is quickly becoming a name that beauty enthusiasts and conscious consumers alike cannot ignore.

The brand’s growth is impressive. With products now available in over 500 retail locations across North America, SoloVegan is living proof that skincare can be effective, ethical, and affordable. At a time when consumers demand more from the brands they support, SoloVegan delivers solutions that truly resonate.

The Glow-Up of K-Beauty and Clean Beauty

Korean Beauty, or K-beauty, has built a reputation for its innovative formulas, layered skincare routines, and effective results. SoloVegan combines these principles with the rising demand for clean beauty, offering plant-based, cruelty-free products free of harmful additives. Sustainability is a feature at the heart of SoloVegan’s mission.

Its product lineup reflects this commitment. The Glow & Dew You Brightening Serum, a fan favorite, is formulated with kojic acid and niacinamide to brighten skin and improve uneven tone. The Don’t Pop to Me Pimple Patches are another standout, offering quick and effective solutions for acne-prone skin. SoloVegan’s Guava Lip Duo adds a nourishing touch to daily routines.

“Skincare does not have to be a compromise between performance and ethics,” says the SoloVegan team. “We are proud to offer products that work while staying true to our commitment to sustainability.”

The brand’s eco-friendly packaging is yet another way it aligns with today’s consumers’ values. From concept to creation, SoloVegan ensures its products support skin health and the planet’s well-being.

More Than Skincare: A Brand with Heart

SoloVegan is not just a skincare brand but a brand with a bigger purpose. Beyond delivering high-quality products, the company empowers individuals and communities. Its partnership with CareerVillage.org, a platform that connects young people with professionals for career advice, is a testament to its commitment to making a difference.

“Partnering with CareerVillage.org allows us to contribute to something larger than ourselves,” says the team at SoloVegan. “It is about equipping the next generation with tools and advice to build their future.”

This initiative reflects the brand’s belief that beauty extends beyond skin deep. SoloVegan is changing what it means to be a socially responsible brand in the beauty industry by engaging with communities and fostering meaningful connections.

From Store Shelves to Shopping Carts

SoloVegan’s journey to becoming a retail staple is nothing short of impressive. The brand’s products are now available in over 500 stores across North America, including major retailers like Walmart Canada, Meijer, and King Soopers. Its online store, gosolovegan.com, further expands its reach, offering convenience for customers who prefer to shop digitally.

This growth is backed by strong financial performance. SoloVegan generates $20 million in annual revenue and has achieved a 12 percent year-over-year growth rate. Such numbers underscore the brand’s ability to connect with consumers and meet the demand for affordable, high-quality skincare.

Competing in a crowded market is no small feat, but SoloVegan stands tall against rivals like Bubble Skincare, Naturium, and Byoma. Its distinct combination of K-beauty origins, clean formulations, and community-driven initiatives gives it an undeniable edge.

“People want more than products, they want to believe in a brand’s story,” says the SoloVegan team. “We aim to be a brand that consumers trust and feel good about supporting.”

Where SoloVegan Is Headed

As SoloVegan looks into the future, it is clear that the brand is not slowing down. Its short-term goals include expanding its geographic presence and focusing on strengthening its position in Mexico and other untapped North American markets. It also invests in digital strategies to increase visibility and build trust through search engines and social media.

In the long term, SoloVegan envisions itself as a leader in the clean beauty movement, leveraging the industry’s projected growth to make an even bigger impact. The brand’s ability to adapt and innovate while staying true to its core values positions it for continued success.

SoloVegan’s journey involves blending science, sustainability, and heart. It proves that beauty is not just about what you put on your skin, it is about the values you support and the impact you make.

Why SoloVegan Is the One to Watch

Consumers are inundated with options but SoloVegan’s authenticity and commitment stand out. It delivers on its promise to provide skincare that works while supporting a sustainable future. For those seeking skincare that is as ethical as it is effective, SoloVegan is the answer. The brand is not just changing beauty but making it better.