Business

Ikea is Changing its Branding for Good

Published

6 years ago

August 24, 2019

Ikea is a global design powerhouse and its popular in various countries. It is a furniture giant that has taken the business by storm. Now, it tweaked something up in its design and it got an improved interface. The interface has 800 languages.

In 2016, Goggle launched the font Noto. Noto spent 5 years in creating a family of typefaces that had 300,000 glyphs and it has 800 languages. And the Latin letters in the typeface family are slimmer and cleaner in look than Ikea’s other Verdana.

This designer furniture brand operates in 422 stores throughout the world and it will have more stores in time too. Also, it needs a typeface that works in all contexts and will represent the brand collectively.

Noto is the most universal typeface on the face of earth. There is a reason behind it and that is computer recognizes its glyphs. If a computer does not recognize a particular character, then the character becomes a box. For example the emoticons you see in your mobile app – whatsapp when you have not updated an app.

Ikea opened in India last year. India has 22 national recognized regional languages. In India, the company wants to use a font that will support a broader range of languages. Similar to Ikea, many other custom furniture brands also went forward with changes in their font to make their brand more recognizable.

The Ikea spokesperson said that- “Our ambition is to make Ikea one of the most loved and trusted brands in the world.”

“We are renewing the Ikea’s visual identity to make it even more recognizable. Today, people experience Ikea in many different places, both physical and digital. We needed to complement and update our visual identity to enable many more people to meet Ikea in a consistent and inspiring way.”

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

2 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.