Business

How Cannabis Investment is Spreading Across the Globe

Published

7 years ago

October 3, 2019

Investment in cannabis has no borders, and cannabis companies like World High Life PLC (NEX: LIFE), GreenStar Biosciences Corp. (CSE: GSTR) and Veritas Farms Inc. (OTC: VFRMD) prove it

As the cannabis business develops, investors are establishing new frontiers and expand to new markets. These include the U.S., Europe and South American countries, such as Colombia that recently hosted the first medical cannabis investment summit in Latin America.

The Cannabis Summit that took place on September 12-13 in Bogota, seeked to raise investments of 20-40 million dollars and invited 150 investors and 70 businessmen.

This is not the first time that multimillion-dollar medical cannabis businesses have been made in Colombia. Just in March this year, an analysis was published about how this industry moves in the country. The analysis presented Plantmedco, a national company that attracted the attention of foreign investors, who were willing to inject a juicy capital close to US$40 million.

Hence, the estimate of 20 or 40 million dollars that were expected to be raised in investment during the summit in Bogota is not something new. What is news is that investors The Arcview Group and Muisca Capital Group presented the event as the first medical cannabis investment summit in Latin America, the “Cannabiz Latino Hub – Impact Investment Summit & B2B Expo”.

Thus, Bogotá consolidates itself as the first city in Latin America to hold such a summit. According to Muisca Capital Group CEO Carol Ortega, this translates into an opportunity for the region to consolidate a venture capital community that will help propel Latin legal cannabis companies to the next level, allowing them to compete internationally.

Figures managed by Muisca Capital Group show that by 2028 this industry is expected to reach 13 billion dollars, and that by 2019 its growth in the world market will increase by 38%.

“The positive socio economic impact that the legal cannabis industry is bringing to Latin America is undeniable and we are pleased to help the region move forward by connecting global capital with business opportunities,” said Troy Dayton, CEO of investor group The Arcview Group.

Data collected by El Espectador, according to advanced talks with companies immersed in this business, show that the medical cannabis industry can generate jobs where the lowest paid employee receives about $1,200,000 per month. Added to the above, it is estimated that a single hectare of cultivation can generate between US$3 and US$8 million.

Investments in Europe

Latin America is not the only region targeted by cannabis investors. Some companies decided to target Europe, as it is another market with a huge potential, estimated to be worth 58 billion euro by 2029.

An investment company World High Live PLC (NEX: LIFE) recently made news in the UK by announcing the proposal to acquire all shares of Love Hemp in a deal valued at 9 million GBP. Love Hemp is the British CBD leader. The company has their products available at over 1,200 retailers in the country, on top of the agreements they have with big network stores like Boots, Sainsbury’s, Tesco or Superdrug.

World High Life wants to be a part of the CBD and medicinal cannabis business developing in Europe. With Love Hemp, they are planning to enter Germany in 2020 and expand further from there, adding other promising cannabis companies to their portfolio.

The U.S. market is investors’ target

Even the U.S. is a market with an unfulfilled potential for investments in cannabis. Canadian companies, such as GreenStar Biosciences Corp. (CSE: GSTR), are executing the plan to enter the American market through the acquisition or partnership agreements with local cannabis enterprises. GreenStar has even made it their core business strategy, to build a diverse portfolio of top, most promising North American companies touching on every aspect of the product life cycle.

Cowlitz is a Washington state-based producer and distributor of cannabis products for recreational use, and a tenant partner company of GreenStar. They are a leader in their state, as no other company produces cannabis with high quality, high THC level and at affordable prices. Cowlitz regularly records a quarterly revenue of $4 million and at the end of last year reported a revenue of $14.6 million.

Washington state is one of the 13 U.S. states where trading recreational cannabis is legal. Another one where marijuana business is blooming is Colorado which attracts a lot of investment. Veritas Farms Inc. (OTC: VFRMD) has their corporate headquarters in Lauderdale, Florida, but decided to base a 140-acre industrial hemp farm and manufacturing facility in Pueblo, Colorado. The company produces eight categories of high quality hemp oil products. Their focus on honesty, transparency and proven quality pays off and brings tremendous results. Veritas Farms, which was established in 2015, generated more than $2.9 million in total revenue in the second quarter of 2019, that is a 500% increase year on year. Their gross profits skyrocketed by almost 800% to $1,523,413.

Looking at the success of their products, the company is in the process of expanding their billboard and large poster campaign to five new cities: Atlanta, Dallas, Houston, Denver, and Colorado Springs. The campaign will last three months, until December 29.

As the medicinal and recreational cannabis markets grow in North America, South America and Europe, it becomes clear that we are witnessing the emergence of a new global industry. It will be interesting to see how the companies that took first steps into becoming world key cannabis players, succeed.

Business

TrueData Solutions LLC Founder Del Andujar Responds to Europe’s Growing Digital Privacy Concerns

Published

1 day ago

May 22, 2026

Matthew Wiles

For years, internet privacy discussions centered around targeted advertising, browser tracking, and social media data collection. But a new debate is beginning to reshape the cybersecurity industry entirely: identity verification laws.

Across Europe, governments and digital platforms are increasingly introducing systems that require users to verify their identity or age before accessing certain online services. Supporters argue these systems improve online safety and accountability. Critics argue they may also normalize a future where anonymity online becomes increasingly difficult.

That tension is now creating new opportunities — and new responsibilities — for cybersecurity and privacy companies worldwide.

Among the firms responding to this shift is TrueData Solutions LLC, a Wyoming-based cybersecurity company founded in 2025 by Del Andujar. The company recently announced plans to expand infrastructure and operations into Europe as digital privacy concerns continue growing throughout the region.

The expansion arrives during a particularly sensitive moment in global technology policy.

Recent discussions surrounding European age verification systems have raised broader questions about how personal identification data will be stored, protected, and potentially shared. Privacy advocates have warned that even well-intentioned verification systems can create centralized repositories of sensitive personal information that may become vulnerable to misuse or breaches.

According to reporting from Tech Policy Press, experts have increasingly expressed concern that identity verification requirements may carry privacy implications extending beyond basic data confidentiality.

For privacy-focused companies, the issue reflects a major transformation in how consumers view digital safety.

Historically, many users treated online privacy as secondary to convenience. But growing awareness around data breaches, identity theft, and public data exposure has changed public perception significantly over the last decade.

TrueData’s business model directly addresses those concerns.

The company allows individuals to search for publicly leaked information connected to themselves and assists users in opting out from data broker platforms that collect and distribute personal details online. Unlike many competitors within the cybersecurity industry, TrueData offers its primary opt-out assistance services free of charge.

That approach has become central to the company’s identity.

While many privacy services operate behind subscription paywalls, TrueData positions accessibility as part of its broader mission to help individuals regain control over their digital footprint regardless of financial barriers.

The company also provides secondary cybersecurity services such as virtual private networks designed to improve browsing security and network privacy.

As Europe continues debating digital identity enforcement policies, cybersecurity providers may increasingly become intermediaries between governments, platforms, and consumers attempting to protect their information online.

Industry observers believe the broader privacy economy could expand dramatically over the next several years as identity-linked internet systems become more common globally.

In that environment, companies focused on transparency and user trust may gain a competitive advantage over firms relying heavily on aggressive monetization strategies or opaque data practices.

For founder Del Andujar, the issue extends beyond cybersecurity trends alone. It reflects a deeper concern about whether ordinary internet users will retain meaningful control over how their information is collected, indexed, and distributed online.

As digital identity increasingly becomes tied to daily internet access, that question may soon affect nearly every user online — not just cybersecurity professionals.