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Meet Rafi Kouyoumjian, the Abu-Dhabi-based Hair Stylist Making Major Makeovers in the Industry

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Hair isn’t a simple term. Hair is representation, history, culture, symbolism, a conversation starter, and a form of expression. In today’s time, hair has transformed into a powerful source of pride that is featured in advertisements, movies, and mainstream media. The credit for this goes to hairstylists for leading the conversation forward – especially hair makeover experts who never turn down a moment to experiment and showcase the unexplored, thereby paving the way for new trends. One such hairstylist and makeover artist who is making the ‘cut’ and contributing significantly to the Middle East’s hair scene is Rafi Kouyoumjian.

There aren’t many leading ladies and bosses in Abu Dhabi whose tresses haven’t undergone a makeover by Kouyoumjian. In the world of hair makeovers and styling, Kouyoumjian has done it all. From television actors, runway models, Instagram influencers, YouTube vloggers, to Arab celebrities, Kouyoumjian has managed to make his way to the top. Kouyoumjian, a 15-year-experienced hair designer, is mostly known and coveted for his classical techniques, all while integrating a touch of modern trends taking place before his eyes. His brainchild, which also happens to be his creative hub – Beautyspot Salon – is considered one of the finest in the country where major haircuts, styling, and makeovers take place.

As the demand for his unique hairstyles and makeovers increased, Kouyoumjian was drawn to the world of social media by his fans to showcase his expertise and share insights on the hair care and overall beauty segment. Today, Kouyoumjian is no less than an Instagram influencer himself, with thousands of followers who look up to him and are inspired to walk the same path as him. Through the means of Instagram features like stories, highlights, posts, and videos, he engages with his virtual family on a day-to-day basis. The result of this is hundreds of thousands of admirers who fly down to Abu Dhabi from world-over to seek hair consultation or to undergo makeover from him. His social media pages exude the right blend of art, fun, work, and myriad visual appeals.

Though precise and careful in his approach, hair makeovers are dependant on both, the one who carries it and how he or she wears it, according to Kouyoumjian. It comes with appreciating one’s natural hair texture, face cut, volume, and overall personality, all of which bake into his signature style: low-maintenance, edgy, and most importantly, chic. A calming and friendly presence who garners compliments as he transforms his clients’ hair, Kouyoumjian is now fondly called as the ‘hair magician’ by his fellow hairstylists, clients, and virtual followers. Right from balayage to hair streaks, curling to straightening, low buns to French haircuts, there’s nothing Kouyoumjian can’t do! Having witnessed several transformations in the hair trends, he now lives by the mantra, less is more.

For the self-proclaimed “hair maven,” every client’s hair is a canvas on which he lets loose his creativity. From blonde bobs, wavy tresses, rainbow dyes, highlighted head, green tips, to bubble buns, Kouyoumjian has created a world of makeovers and styles around him that have not only earned him fans and clients from all over the world but also a positive tag of being the hair and beauty pioneer.

While speaking on his favorite hair trend in the current time, he said, “French braids, updo’s, and Senegalese twists are the hairstyles I prefer. They are not only chic and elegant but also timeless. In terms of hair colour, a blend of lighter blonde with darker brown or a combination of cool metallic ash tones is something I love executing on my clients.”

With regard to his creative process, from the rough initial concept to final image, Kouyoumjian relies on his intuition, judgement, and requirement of the client. “A subtle error in terms of hair colour, hair styles, or cuts, can totally take months off of someone’s life – it’s not something I’d ever want to mess up with. Over the years, after meeting clients from different parts of the world, I have realized that learning in this industry never stops. There’s always a change in the trends, demands, and techniques, and unless we embrace it all, there’ll be no growth – without which an artist is absolutely nothing. My passion for hair makeovers and styling has helped me stay focused towards my craft and disconnect from momentary pleasures gained through fame, money, and wealth,” Kouyoumjian added.

The response on his work from his clients, reviews on his social media handles, and a forever-occupied salon is a proof that Kouyoumjian is indeed the hair magician of the ‘desert.’

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

The Future of Education Through Patricia Vlad’s Eyes

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The traditional systems that once defined learning, rigid curricula, standardized testing, and a narrow focus on academic performance, are increasingly being questioned. And why is that?

Starting in the 1880s, thinkers like John Dewey advocated for a shift in teaching methods, leading to the rise of progressive education. Unlike traditional models that emphasize rote learning and job preparation, progressive education puts students at the center of the learning experience. Changemakers like Patricia Vlad also believe that hands-on, experiential learning is the key to deeper understanding. This approach prioritizes critical thinking, curiosity, and personal passions, encouraging students to become lifelong learners who actively engage with new ideas and problem-solving. Schools and parents that embrace this model focus not just on what students need to know but on how they can continue to grow and adapt throughout their lives.

As the world changes, so do the skills, knowledge, and adaptability students need to succeed. The future of education is about personalization, inclusivity, emotional intelligence, and meaningful learning experiences.

With years of global teaching experience, Patricia has seen firsthand how different education systems approach learning. She believes that the future of education must embrace neuroscience, technology, and self-awareness to create a system that is not just efficient but also empowering for students.

“Education should be about more than just passing tests. It should equip students with the skills to navigate life, understand their strengths, and feel empowered in their learning journey,” Patricia emphasizes.

The Future Belongs to the Emotionally Intelligent

Unlike technical skills that may become obsolete with automation, EI – our ability to understand and manage emotions, build relationships, and navigate challenges, remains uniquely human. It plays a crucial role in self-awareness, resilience, effective communication, helping individuals excel in both personal and professional life.

When it comes to EQ, think of it like this: Kids with strong emotional intelligence are better at handling stress, resolving conflicts, and overcoming challenges. Studies suggest that EQ is a stronger predictor of long-term success than IQ. And let’s be real, no matter how advanced AI gets, it will never replace the depth and impact of human connection.

How LevelUp Cultivates Emotional Intelligence Through Patricia’s Coaching

1. Learning Will Be Personalized and Strength-Based

Instead of forcing students to fit into a system, education will be tailored to each child’s learning style, strengths, and interests. Neuroscience-backed methods – such as learning based on attention spans, emotional regulation, and brain development research – will be used to create adaptive learning environments, allowing students to progress at their own pace.

Through tools like LevelUp, which incorporates the Big Five Personality Model, teachers and parents will have a better understanding of a child’s cognitive profile, enabling them to offer more personalized support.

2. Emotional Intelligence Will Be a Core Part of Learning

The future classroom won’t just cover maths, science, history, or even language – it will also focus on self-awareness, empathy, and social skills. As research shows language doesn’t just communicate thought; it actively shapes it. The intentional use of language can influence how the brain processes emotion, memory, and social connection – making it a powerful tool for developing emotional intelligence.

LevelUp integrates EI into its framework, ensuring students not only understand themselves better but also build confidence, manage stress, and develop strong interpersonal skills.

3. Education Will Be More Interdisciplinary

The future of learning will move away from isolated subjects and toward interdisciplinary education, where concepts from different fields are connected and applied to real-world problems.

For example, students might blend neuroscience with psychology to understand learning processes or combine technology and art to develop creative solutions.

4. Technology Will Support, Not Supplant Human Connection

In the classroom of the future, meaningful engagement between students and teachers will remain at the heart of learning. Peer collaboration, hands-on projects, and real-time feedback from teachers will continue to be irreplaceable elements of education. 

Technology will play a supporting role enhancing, rather than dominating, the learning process.

Whether through gamified modules, virtual simulation, or adaptive platforms, tools like LevelUp will be used intentionally to deepen understanding and personalize feedback, always in service of human connection, not as a substitute for it.

5. Schools, Parents, and Students Will Work Together

Education won’t be confined to the classroom. Parents will play a bigger role in guiding their children’s learning, using tools like LevelUp to track progress, support emotional development, and encourage curiosity at home.

By strengthening the parent-child-teacher connection, education will become a team effort, ensuring every student receives the support they need to reach their full potential.

A Future Built on Empowerment

By combining neuroscience, technology, and emotional intelligence, Patricia is helping to reshape education into something that prepares students not just for exams, but for life itself.

A truly effective education system values each student’s creativity and passions—not just their ability to recall information. Instead of just delivering information and expecting rote memorization for test scores, teachers encourage active, hands-on learning through projects, experiments, and peer collaboration. This approach allows students to explore topics that genuinely interest them, making learning more engaging, meaningful, and personal.

The LevelUp platform, developed under Patricia’s leadership, is contributing to a growing shift toward education that is rooted in self-awareness and real-world readiness. Additionally, emotional intelligence is a core part of learning, not an afterthought.

One story that sticks with Patricia is that of a student named Ethan, who had always been labelled “distracted” in class. His teachers described him as bright but inconsistent, often zoning out or fidgeting during lessons. When his LevelUp profile revealed high reactivity and strong openness, a new picture emerged: Ethan wasn’t disengaged—he was overwhelmed by too much information at once and thrived when topics were explored through hands-on, creative activities.

With this insight, his teacher began breaking tasks into smaller steps and introducing art and building projects tied to the curriculum. For the first time, Ethan started raising his hand during class and even stayed back after school to show his work. “We’d been trying to ‘fix’ him when all we needed was to understand him,” his teacher later shared.

It was a small shift, but for Ethan, it changed everything.

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