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How Chase Campbell’s Brand ‘Size Up’ Changed The Entire Scenario Of The Supplement And Apparel Industry

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Staying fit and living a healthy lifestyle is not an option but a choice. Fitness goals have become primary in people’s lives and they usually love to invest in anything and everything to be in that perfect shape. The gym-goers in general mostly require supplements to maintain their fitness level and today, the supplement industry has been plagued with fake and low-quality products. To bring an end to it, Chase Campbell established his own supplement and apparel brand named Size Up which offers the best and genuine supplement and fitness products to the masses at a very reasonable price. Founded in 2011, Chase’s journey was an uphill task. In his early years, Campbell’s family became homeless after his father lost his job due to it being outsourced overseas.

With the responsibility coming entirely on Chase’s shoulders, he decided to sell supplements which were a requirement for all the people working out then. He understood the concept of drug dealing and implemented the idea in the legal field to make more money. By selling genuine and authentic supplements below the market price, he built a loyal base of customers which then led Chase to sell his products online on eBay and Amazon where he got more than 100 orders in a single day. However, to curb the commission charged by the marketplace, he started his own website followed by a physical store. To attract more customers, Campbell had a grand opening of Size Up which offered free merchandise and tees to the ones who made it to the launch.

This not only promoted the brand’s goodwill but also made people aware of the authentic products at a reasonable rate. With its strong online presence, Size Up operates 8 stores across the USA out of which 6 are in Michigan and one each in Florida and Las Vegas. Right from BCAA to pre-workouts and fat burners to other fitness equipment, the store offers everything to its consumers. The only thing that keeps Size Up ahead than everyone is its excellent customer support. Besides fitness products, the brand also offers the best apparels to its customers. Building an empire of his own, Chase Campbell has truly made Size Up a one-stop destination for all the fitness freaks across the USA.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage

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Photo Courtesy of: Street Smart

Byline: Michelle Langton

In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.

The Structure of the Experiment

The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.

The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.

By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.

Why This Project Matters

Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.

By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.

“The first reaction is often the most revealing, because it shows how powerful images can be without context.”

The Range of Reactions

While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful. 

One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”

Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.

Street Smart’s Approach

This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.

The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.

Implications for Media Literacy

Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.

Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.

“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.

Next Steps for Street Smart

As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.

The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.

A Window into Unfiltered Thought

“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.

By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.

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