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Digital Stylists Take Away Your Wardrobe Woes, Says Rachel Choy




Digital stylists are a godsend in the high-speed world we live in. Everyone knows how important it is to look good and to feel good, too – except we are all working with limited free time to make that happen. As the digital world continues to grow, connecting with any professional is right at the tip of our fingertips, and stylists are no exception. Rachel Choy, a digital stylist and personal shopper, is an expert at taking away your wardrobe woes and understands how important it is to have a digital stylist in your corner.

Born in Hong Kong, Rachel now calls New York City home and has had an illustrious career in fashion. Rachel has worked for some of the biggest names in fashion, including Nordstrom, Barney’s, Bloomingdales, Saks Fifth Avenue, and Hugo Boss. Currently, a personal shopper at Neiman Marcus, Rachel helps her clients curate their wardrobes to meet the demands of style, comfort, and function.

“More and more people are shopping online,” states Rachel. “A digital stylist understands your needs and can help you get it right the first time, which minimizes the frustrations of returns.  Digital stylists are the same as regular stylists. They interact with you via phone and text, making themselves more available and convenient to reach,” explains Rachel.

Rachel would know because she works with clients all over the country, helping them refine their looks and making their closet a collection rather than chaos. A digital stylist can help with wardrobe disasters from bad fits to mismatched pieces by understanding your unique lifestyle needs and personality.

“It’s about building a wardrobe for the person that’s easy to wear in their day-to-day lives,” says Rachel.

From work wardrobes to black-tie events, Rachel styles it all. Her unique talent as a digital stylist is building a flexible wardrobe that can take you from day to night quickly and easily. She understands quality over quantity and the value digital stylists can bring to your busy life.

Rachel explains, “More people should be working with digital stylists. They have expert knowledge on the fit, styles, and brands available with direct access to them.”

So, who can benefit from partnering with a digital stylist?

“Everyone,” states Rachel. “Digital stylists free up your valuable time, so you can spend more time doing the things you love with the people you love and look great doing it!”

Rachel shares her love of family, NY, and all things fashion on her Instagram @inrachelshoes. A true fashionista in every sense of the word, Rachel is passionate about helping people look good and feel good through digital styling, personal shopping, and social media.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Skin Design Tattoos and Robert Pho Take NYC




For over two decades, Skin Design Tattoos has been a leading name in the tattoo industry. Recently, it opened its flagship studio in the vibrant Soho district of New York City. The launch, sponsored by Philipp Plein and Villon, attracted a glamorous crowd, including top figures from New York’s entertainment and tattoo scenes. Notable attendees included comedian Shiggy, members of VH1’s “Black Ink Crew,” and renowned tattoo artist Keith Hernandez. Photographer Josh Sobel elegantly captured the event, which was coordinated by PR professionals Shawn Germain of Tomorrow’s Group and Johnny Donovan.

The studio’s design, featuring sleek lines and raw brick, provides an elegant backdrop for the intricate black and grey realism tattoos that Skin Design is famous for. This aesthetic is echoed in the collections of sponsor Philipp Plein, known for his use of stark lines and intense shading to add depth.

Robert Pho, CEO and Founder of Skin Design, shared his artistic vision at the event, describing his designs as “not just art; they are narratives of life’s stark contrasts, capturing tales of survival, redemption, and transformation.”

The studio is also known for its comprehensive apprenticeship program, where artists like Reena Pho, now a seasoned tattooist at Skin Design, hone their skills under Robert’s mentorship. Robert also hinted at future philanthropic efforts through a non-profit aimed at supporting aspiring artists who face financial constraints.

Since its inception, Robert Pho’s dedication has driven Skin Design Tattoos to international acclaim and a respected position in the tattoo world. The opening of the flagship studio at 285 Lafayette Street in New York is a testament to the brand’s enduring influence and innovation in tattoo artistry. Visit the studio in person, book a consultation at, or follow their creative progress on Instagram via @robert_pho.

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