Tell us about Top Tree and what was the idea behind Top Tree?

Basically Top Tree is a digital marketing agency through which we help people to grow and sell their products to the target audience . We design ads campaigns in such a way that it targets the audience and the ads are interesting so it attracts the audience. At Top Tree we use creative medium of ads which includes  memes as you can see on our Instagram and other social media accounts.

I am from  music background  and before Top Tree I was working with big names like Macklemore and suddenly my brother Brandon passed away and at that point of time me and my brother Jonathan decided to start our recreational medicine company and to make people aware about medical benefits of recreational medicines we started Top Tree.

When you realised that you can work with other people and can help them out?

After initials days we realised that our techniques are very effective and the way we were promoting our recreational medicines brand was working for us . And at this point we realised that we can help out others and look at us now , we are having a network of  more than 1o millions and I am glad that we are helping people in growing their brands. It feels  good to be the catalyst of positive change.

You follow same ways for your every clients or you have different strategies for different clients?

Our strategies are according to the needs of our clients . All the ad campaigns are designed according to the need of the client. We target the audience according to the need of our clients and ads are basically  memes and other funny contents which catches the eye of audience. The ads are planned in such a way that it delievers the message which we want to deliever andin this we attract our target audience . And this is working for us . Top Tree is having more than 1 million followers across social media platforms and people praise us for our contents . Right now we are working with many different people  which includes music label “Columbia Records”, e-commerce brand (featured on Shark Tank) and the way of working is different for every project as  we are working with people with diverse background and this challenges our creative mindset .

How you work and what is your approach when you get any work?

As the creative head of Top Tree whenever we get any project  I like to do  research about the product . Then I start to plan ad campaign and while planning everything I try to think like the target audience , like what would be catchy content , what kind of ads or memes will attract me and what I will find interesting and what will be engaging for me.This is how I work and whenever I get any project I get excited like that is my first project and I give my 100 percent .

So what is next for Top Tree?

We are going to work the way we are working and will keep on trying  to do something new as marketing world keeps on changing and we can not stay stagnant thinking that we are successful now. We are working twice harder  everyday as the competition is increasing day by day and we want to stay at the top of this chain .

Any piece of advice for upcoming digital marketer.

Keep on learning as it keeps on evolving . Don’t get disappointed if you are not getting success as this world takes time and you have to work hard and need to keep calm and need  to have faith as your hardwork will pay off eventually.   Most of the young entrepreneurs thinks that they will get instant success and when they don’t get it they loose hope and they give up, but this is not how it works keep on working you won’t get instant success but you will be successful eventually if you continue to work hard as it is a continuous process .