Business

Building a Successful Business Online: Tips by CEO of Clonefluence, Justin Grome

Published

6 years ago

April 24, 2020

Financial independence, being your own boss and having the creative freedom to bring your ideas to life, these are only some of the countless advantages of running your own business. But, as they say, nothing worth having comes easy and this stands true for entrepreneurship as well. Building a business can be tough, specifically in today’s era of digital technology. The world has shifted online and thus having a strong online presence is vital to ensure the success of any business.

When it comes to building a successful business online, having a mentor who can guide you through the confusing process of reaching the top serves as a blessing and who could be a better mentor than Justin Grome, the CEO of the leading marketing and social media agency, Clonefluence.

Being one of the youngest successful serial entrepreneurs, Justin Grome is only 21 years old and runs one of the most successful businesses online, Clonefluence. Justin had always been a multi-tasker and by the age of 11 was a professional photographer as well as an iOS developer. By the time Justin turned 13, he had acquired the skill of online marketing and had become well versed with the importance of utilizing social media for the purpose of brand and business growth.

To put his acquired skills to use and to bridge the existing gap between customers and the services provided by businesses, he set up Clonefluence in 2017. Clonefluence managed to become a big name in a short span of time. Till date the company has worked and collaborated with businesses like Walmart and NFL and renowned artists like Kendrick Lamar.

To give you a headstart and assist you in the process of taking your business to the next level, we’re here with some tips from the man himself, Justin Grome, the CEO of Clonefluence.

Understanding social media is key

“Perhaps the biggest mistake many online businesses make is neglecting the importance of social media,” says Justin. According to the online business guru, it is practically impossible to grow an online business without a good social media presence. He thinks that as an online business, you’ve got to be everywhere and use all of the present social media outlets, so people are constantly reminded of your presence. Understanding how social media works and then putting that understanding to use is one thing that helped him grow his business tremendously, Justin states.

Keep up with the technological trends

According to Justin, if your business is based online, being up to date with the latest technological trends is the life line for your business. It is important to be at the top of your game and adapt to the changes as they come, or else your business will become irrelevant after a certain period of time. Justin ensures that the Clonefluence team is always updated on the latest tech trends, which is how the company manages to stay at the top.

Focus on building relations

The Clonefluence team focuses on building trust based relationships with its customers. Justin Grome is of the opinion that at the end of the day, it’s the person at the other end of the screen who plays the biggest role in turning your business into a success. That is why it is vital to ensure that the clients know they can trust your abilities and the services you provide. Building and sustaining relations is something that has helped Justin’s company build a reputation for itself. He has worked with some pretty big names and every client has been satisfied with the services provided by Clonefluence.

By applying these tips to your online business, you can turn it into a success story, just like Clonefluence!

Business

The Key Components of a Successful Digital Marketing Strategy

Published

7 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.