Financial independence, being your own boss and having the creative freedom to bring your ideas to life, these are only some of the countless advantages of running your own business. But, as they say, nothing worth having comes easy and this stands true for entrepreneurship as well. Building a business can be tough, specifically in today’s era of digital technology. The world has shifted online and thus having a strong online presence is vital to ensure the success of any business.
When it comes to building a successful business online, having a mentor who can guide you through the confusing process of reaching the top serves as a blessing and who could be a better mentor than Justin Grome, the CEO of the leading marketing and social media agency, Clonefluence.
Being one of the youngest successful serial entrepreneurs, Justin Grome is only 21 years old and runs one of the most successful businesses online, Clonefluence. Justin had always been a multi-tasker and by the age of 11 was a professional photographer as well as an iOS developer. By the time Justin turned 13, he had acquired the skill of online marketing and had become well versed with the importance of utilizing social media for the purpose of brand and business growth.
To put his acquired skills to use and to bridge the existing gap between customers and the services provided by businesses, he set up Clonefluence in 2017. Clonefluence managed to become a big name in a short span of time. Till date the company has worked and collaborated with businesses like Walmart and NFL and renowned artists like Kendrick Lamar.
To give you a headstart and assist you in the process of taking your business to the next level, we’re here with some tips from the man himself, Justin Grome, the CEO of Clonefluence.
- Understanding social media is key
“Perhaps the biggest mistake many online businesses make is neglecting the importance of social media,” says Justin. According to the online business guru, it is practically impossible to grow an online business without a good social media presence. He thinks that as an online business, you’ve got to be everywhere and use all of the present social media outlets, so people are constantly reminded of your presence. Understanding how social media works and then putting that understanding to use is one thing that helped him grow his business tremendously, Justin states.
- Keep up with the technological trends
According to Justin, if your business is based online, being up to date with the latest technological trends is the life line for your business. It is important to be at the top of your game and adapt to the changes as they come, or else your business will become irrelevant after a certain period of time. Justin ensures that the Clonefluence team is always updated on the latest tech trends, which is how the company manages to stay at the top.
- Focus on building relations
The Clonefluence team focuses on building trust based relationships with its customers. Justin Grome is of the opinion that at the end of the day, it’s the person at the other end of the screen who plays the biggest role in turning your business into a success. That is why it is vital to ensure that the clients know they can trust your abilities and the services you provide. Building and sustaining relations is something that has helped Justin’s company build a reputation for itself. He has worked with some pretty big names and every client has been satisfied with the services provided by Clonefluence.
By applying these tips to your online business, you can turn it into a success story, just like Clonefluence!
Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™
Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)
In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.
Please tell us something that not everyone knows about yourself!
Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .
As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.
And how do you usually start your days? (Are you a proactive or reactive type?)
Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.
More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.
The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.
Please introduce Bidbrain™! What is it? And, how can we use it?
Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.
How would you say Bidbrain™ compares to manually bidding on PLAs?
Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.
However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.
I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.
How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?
Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions.
As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.
What advice would you give to fellow business owners looking to release their own products?
Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk.
As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.
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