Business

Scaling Your Brand’s Returns From 6 Figures to 7 Figures In Rapid Time – Meet Cameron Farthing and Myles Broom, The Duo Behind The Normal Company

Published

5 years ago

April 29, 2020

Did you know that according to research, 50% of the small businesses fail after five years in business? You probably didn’t. So why does this happen? Well, there are different reasons, but the most common one is the lack of proper knowledge and experience of marketing and business in general. Many business owners jump into the industry without planning for the long term and as a result, they are unable to discover their untapped potential when they need it the most.

Therefore, staying afloat becomes an achievement in itself, let alone getting drastic, parabolic growth for your venture.

If you’re an entrepreneur and are facing the issue of stagnant growth, or struggling to predict future trends for your product, then it’s time to take your business to the next level with the help of Myles Broom and Cameron Farthing. For those who don’t know, Myles and Cameron are the founders of The Normal Company, an agency that specializes in assisting international e-commerce brands through paid advertising and email marketing, so that brands can achieve their highest ever return on investment (ROI).

The company came into being when Myles and Cameron decided to take the plunge to commit to a big London move, living in the same apartment block to create an agency with one thing at the forefront of it: how they can supersede the previous results a brand has achieved, and how to give their clients an agency experience that has an interpersonal relationship at the forefront of it, and ultimately lives and breathes the clients’ goals as much as they do, opening up their eyes to see the potential they have, but don’t realize.

Myles and Cameron went big with The Normal Company, however, they were doing things separately before that too. Myles was working full-time in the marketing industry and experimenting with a number of ventures side by side, while Cameron was exploring the field of e-commerce and digital marketing and was on his way to becoming one of the best players in the digital marketing industry. Soon, they realized that they would be much better off together, and that’s when they decided to start their own agency.

Myles’ experience and skill in the marketing arena, and Cameron’s background with his own multi 6 figure e-commerce brands made the perfect recipe for success, that came about in the form of The Normal Company. So far, the company has helped several brands – mainly from the fashion and beauty industries – in taking their monthly revenue from four or five figures to six figures (and even seven in many cases). The agency’s clientele includes some of the top international, celebrity-endorsed brands, such as the likes of Kylie Jenner, Will Smith, Victoria’s Secrets models, as well as top Instagram influencers from all over the world.

Myles and Cameron have not only helped small e-commerce businesses but large brands as well. “We have taken a large number of clients from ‘growth limbo’ where they are cruising nicely at say a multi six-figure revenue level, but need to scale further to become a bigger player to dominate the market. That’s where our agency comes into play; to alleviate that stress and take them to further on the six-figure levels, and often surpassing seven-figures in time frames they previously didn’t think would be possible for them,” Myles says, adding that they have taken each of their clients’ brand revenues to new heights.

With the e-commerce industry becoming more and more saturated every year, there is a need for brands to constantly evolve themselves and do something more than the normal because that’s not enough. This is precisely what Myles and Cameron help brands with. The dynamic duo is indeed an inspiration for any entrepreneur or business owner, who has aggressive growth targets for their enterprise.

Business

Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

Published

20 hours ago

September 4, 2025

Matthew Wiles

Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.

Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise.

For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.

The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital

“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”

Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.

“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”

Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations

Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.

“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”

The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.

Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price.

“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.

The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders

For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”

The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.

“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”

When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.

Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies

The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.

Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.

“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”

Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.

“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”

Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.