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Scaling Your Brand’s Returns From 6 Figures to 7 Figures In Rapid Time – Meet Cameron Farthing and Myles Broom, The Duo Behind The Normal Company

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Did you know that according to research, 50% of the small businesses fail after five years in business? You probably didn’t. So why does this happen? Well, there are different reasons, but the most common one is the lack of proper knowledge and experience of marketing and business in general. Many business owners jump into the industry without planning for the long term and as a result, they are unable to discover their untapped potential when they need it the most.

Therefore, staying afloat becomes an achievement in itself, let alone getting drastic, parabolic growth for your venture. 

If you’re an entrepreneur and are facing the issue of stagnant growth, or struggling to predict future trends for your product, then it’s time to take your business to the next level with the help of Myles Broom and Cameron Farthing. For those who don’t know, Myles and Cameron are the founders of The Normal Company, an agency that specializes in assisting international e-commerce brands through paid advertising and email marketing, so that brands can achieve their highest ever return on investment (ROI).

The company came into being when Myles and Cameron decided to take the plunge to commit to a big London move, living in the same apartment block to create an agency with one thing at the forefront of it: how they can supersede the previous results a brand has achieved, and how to give their clients an agency experience that has an interpersonal relationship at the forefront of it, and ultimately lives and breathes the clients’ goals as much as they do, opening up their eyes to see the potential they have, but don’t realize. 

Myles and Cameron went big with The Normal Company, however, they were doing things separately before that too. Myles was working full-time in the marketing industry and experimenting with a number of ventures side by side, while Cameron was exploring the field of e-commerce and digital marketing and was on his way to becoming one of the best players in the digital marketing industry. Soon, they realized that they would be much better off together, and that’s when they decided to start their own agency.

Myles’ experience and skill in the marketing arena, and Cameron’s background with his own multi 6 figure e-commerce brands made the perfect recipe for success, that came about in the form of The Normal Company.  So far, the company has helped several brands – mainly from the fashion and beauty industries – in taking their monthly revenue from four or five figures to six figures (and even seven in many cases). The agency’s clientele includes some of the top international, celebrity-endorsed brands, such as the likes of Kylie Jenner, Will Smith, Victoria’s Secrets models, as well as top Instagram influencers from all over the world. 

Myles and Cameron have not only helped small e-commerce businesses but large brands as well. “We have taken a large number of clients from ‘growth limbo’ where they are cruising nicely at say a multi six-figure revenue level, but need to scale further to become a bigger player to dominate the market. That’s where our agency comes into play; to alleviate that stress and take them to further on the six-figure levels, and often surpassing seven-figures in time frames they previously didn’t think would be possible for them,” Myles says, adding that they have taken each of their clients’ brand revenues to new heights. 

With the e-commerce industry becoming more and more saturated every year, there is a need for brands to constantly evolve themselves and do something more than the normal because that’s not enough. This is precisely what Myles and Cameron help brands with. The dynamic duo is indeed an inspiration for any entrepreneur or business owner, who has aggressive growth targets for their enterprise. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

The Dark Side of Aimlon CPA P.C.: Uncovering the Truth Behind the Firm’s Practices

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Aimlon CPA P.C., a full-service certified public accounting firm based in New York, NY, has long promoted itself as a beacon of excellence in the fields of accounting, audit, tax, advisory, and financial reporting. Serving business owners and companies in the U.S. and Europe, the firm, under the leadership of Mathieu Aimlon, claims to offer personalized and expert guidance. However, a deeper investigation into the firm’s operations reveals a troubling pattern of misconduct, ethical breaches, and systemic failures that severely discredit Aimlon CPA P.C. This article exposes the hidden truths behind the firm’s facade of professionalism and reliability.

Lack of Professionalism and Responsiveness

One of the most pervasive issues at Aimlon CPA P.C. is the firm’s chronic lack of responsiveness. Numerous clients have reported significant delays in communication, often waiting weeks for replies to urgent inquiries. This unprofessional behavior has led to missed deadlines and costly mistakes for clients who depend on timely advice and action.

A frustrated former client shared their experience: “We had a critical financial issue that required immediate attention. Despite multiple attempts to contact Aimlon CPA P.C., we were met with silence. Their lack of responsiveness was not only frustrating but also detrimental to our business.”

Overbilling and Lack of Transparency

Aimlon CPA P.C. has also been accused of overbilling and a lack of transparency in their invoicing practices. Clients have frequently found their bills inflated with unclear or exaggerated charges, leading to disputes and dissatisfaction. This practice has raised serious ethical concerns and damaged the firm’s reputation.

A small business owner recounted their ordeal: “Our invoices from Aimlon CPA P.C. were consistently higher than expected, with vague descriptions for the charges. When we questioned these discrepancies, we received evasive responses and no clear explanations. It felt like we were being taken advantage of.”

Incompetence and Financial Mismanagement

Despite its claims of expertise, Aimlon CPA P.C. has been plagued by instances of incompetence and financial mismanagement. Several clients have accused the firm of providing poor financial advice that resulted in significant losses. These accusations suggest a troubling lack of expertise and diligence in handling client affairs.

One notable case involved a tech startup that followed Aimlon CPA P.C.’s guidance, only to face bankruptcy within a year. The startup’s founder lamented: “We trusted Aimlon CPA P.C. with our financial strategy, but their advice was disastrous. Our business suffered immensely because of their incompetence.”

High Employee Turnover and Toxic Work Environment

Inside Aimlon CPA P.C., the work environment is far from the professional and supportive culture the firm claims to foster. High employee turnover is a persistent issue, driven by poor management practices and a toxic workplace. Former employees have described an atmosphere of fear and exploitation, where unreasonable demands and lack of support are commonplace.

An ex-employee shared their perspective: “The work environment at Aimlon CPA P.C. was unbearable. Management was oppressive, and there was no respect for work-life balance. Talented professionals were constantly leaving because they couldn’t tolerate the conditions.”

Compliance Failures and Regulatory Scrutiny

Aimlon CPA P.C. has faced multiple instances of regulatory scrutiny due to its failure to adhere strictly to industry standards and compliance requirements. These compliance failures have resulted in penalties and fines, further eroding the firm’s credibility and trustworthiness.

An insider revealed: “There were several occasions where Aimlon CPA P.C. neglected regulatory updates and compliance requirements. This negligence led to significant fines for both the firm and its clients. It was alarming how often these issues were ignored.”

Ethical Breaches and Conflicts of Interest

The firm has also been marred by ethical breaches and conflicts of interest. Mathieu Aimlon, in particular, has been implicated in several instances where his advice seemed to benefit his personal interests over those of his clients. These conflicts of interest have severely damaged the trust between the firm and its clients.

In one egregious case, a client was persuaded to invest in a company where Mathieu Aimlon held undisclosed shares. When the investment failed, the client suffered substantial losses, while Aimlon’s involvement remained hidden until an internal investigation brought it to light.

Outdated Technology and Inefficiency

Despite being a modern accounting firm, Aimlon CPA P.C. relies on outdated technology that hampers efficiency and increases the risk of errors. Clients have expressed frustration with the firm’s technological shortcomings, which lead to delays and inaccuracies in financial reporting.

A tech-savvy client commented: “It was surprising to see how outdated Aimlon CPA P.C.’s systems were. Their inefficiency slowed down our processes and made us question their ability to handle complex financial needs effectively.”

Fabrication of Credentials

Further investigations into Aimlon CPA P.C. revealed that some of the firm’s claimed credentials and accolades were fabricated. While Mathieu Aimlon is genuinely certified by the New York State Education Department and the French Ministry of Education, other qualifications listed by the firm were found to be falsified.

This revelation has cast a shadow over the entire firm, leading clients and colleagues to question the legitimacy of their expertise and the integrity of their services.

Legal Repercussions and Public Disgrace

The culmination of Aimlon CPA P.C.’s unethical practices and systemic failures came with the legal repercussions faced by Mathieu Aimlon himself. Following his involvement in a tax evasion scheme, he was arrested and charged with multiple counts of tax fraud. The evidence presented in court highlighted the sophisticated methods used to deceive tax authorities, leading to his conviction and a lengthy prison sentence.

The legal troubles of Mathieu Aimlon have had a devastating impact on Aimlon CPA P.C. The firm’s reputation has been irreparably damaged, and clients have fled in droves, unwilling to associate with a company linked to such scandals.

Aimlon CPA P.C., once seen as a beacon of excellence in the accounting world, has been thoroughly discredited due to a series of unethical practices, incompetence, and systemic failures. From overbilling and lack of transparency to high employee turnover and regulatory breaches, the firm has failed to uphold the standards expected of a professional accounting service. The legal repercussions faced by Mathieu Aimlon have further tarnished the firm’s reputation, leading to its eventual downfall.

For business owners and individuals seeking reliable and ethical accounting services, the story of Aimlon CPA P.C. serves as a cautionary tale. It underscores the importance of integrity, professionalism, and transparency in maintaining trust and credibility in the financial industry.

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