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The medium does not matter if you are truly artistic, says renowned photographer Hikmat Wehbi

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A​rtists have the unique ability to utilize many different types of mediums to create and inspire audiences worldwide. While many artists might be famous for the use of a particular medium, the truth is they have all experimented with different kinds throughout their careers. Being a successful artist is all about taking risks, and renowned photographer Hikmat Wehbi built his career on a combination of talent and exceptional use of mixed media. 

Hikmat Wehbi is a world-famous photographer currently living in Dubai. Originally from Beirut, he is the founder of W Studio, a creative director and director of photography. Hikmat started his business focused on fashion and portraits but quickly adapted to a changing marketplace due to his keen eye for creativity and his ability to embrace it. “Photography is all about maximizing the beauty of a moment, and you have to be willing to experiment,” says Hikmat. “Experimentation is at the root of all artistic talent.”

What sets Hikmat apart is his ability to see potential in all types of mediums. Hikmat doesn’t like to confine himself to one approach as he feels that it can limit an artist and hinder their talent. As W Studio rose to prominence in Dubai, Hikmat found himself experimenting with media to meet a more diverse range of clients. Shifting his focus changed the studio for the better. It evolved from a portrait studio to a full-fledged production company catering to all kinds of clients spanning advertising to hospitality, delivering digital and social media content. 

“​If you are truly artistic, the medium doesn’t matter,” explains Hikmat. “You will see the potential and deliver on it. That is what an artist does. A true artist is never limited by medium. They only work harder when presented with something new.” With over twenty years of experience, Hikmat is now a trusted production artist for brands like Chanel, L’Oreal, Dior, Carolina Herrera, and many others. 

T​o Hikmat medium is all about utilizing the various tools artists have at their disposal, and exceptional artists know that their work relies on using all these tools fearlessly and appropriately. “With the rise of digital media, there is so much pressure on artists to push the envelope, but I welcome it as a challenge to push my abilities,” says Hikmat. With the ever-changing media landscape, Hikmat Wehbi is undoubtedly leading the charge for all artists to embrace it. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Evolution of Automated Bottling and Labelling Solutions: From Manual to Fully Integrated Systems

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In today’s fast-paced manufacturing and packaging industries, efficiency and accuracy are everything. Businesses across food, beverage, pharmaceutical, and cosmetic sectors rely heavily on bottling and labelling solutions to maintain product consistency, meet compliance standards, and enhance consumer trust. What began as labour-intensive manual processes has rapidly evolved into fully integrated, automated systems that streamline production and boost profitability. Providers such as Rentafill have played a key role in giving businesses access to flexible and scalable solutions, whether they are just starting out or preparing for large-scale operations.

From Manual Labour to Mechanised Assistance

The earliest bottling and labelling methods involved significant human effort. Workers filled bottles by hand and applied labels manually, often resulting in inconsistencies and bottlenecks in production. As demand grew, simple mechanical tools were introduced to aid with pouring and applying labels, reducing spillage and improving alignment. These early steps were crucial in laying the foundation for more sophisticated solutions.

The Rise of Semi-Automated Systems

Semi-automated bottling and labelling machines marked a turning point. By combining manual oversight with mechanical efficiency, businesses could scale production without a complete overhaul of their processes. Operators managed filling levels, adjusted labelling mechanisms, and ensured quality control while machines handled repetitive actions at higher speeds. Semi-automation was especially beneficial for small to medium-sized enterprises looking to meet growing demand without excessive upfront investment.

Fully Automated Integration

Today’s advanced bottling and labelling solutions are often part of fully integrated systems that connect seamlessly with wider production lines. Modern machines are capable of filling, capping, sealing, and labelling at high speeds with exceptional accuracy. Integration with software allows for real-time monitoring, quality assurance, and predictive maintenance, reducing downtime and waste. These systems can adapt to various container shapes and label formats, giving manufacturers the flexibility they need to keep up with changing consumer preferences and regulatory requirements.

Benefits of Automation in Bottling and Labelling

The transition to automated systems has delivered significant advantages:

• Consistency and precision – automated processes ensure uniform product presentation.

• Increased output – high-speed systems enable businesses to meet rising demand efficiently.

• Reduced costs – less labour is required, and waste from errors is minimised.

• Enhanced traceability – integration with digital systems supports compliance and batch tracking.

• Scalability – systems can be customised to suit businesses at any stage of growth.

Looking Ahead

The evolution of bottling and labelling continues as industries move towards Industry 4.0. Smart technologies, including IoT-enabled sensors and AI-driven analytics, are being integrated into packaging lines to optimise performance, detect faults early, and ensure even greater sustainability. The focus is shifting not only towards efficiency but also towards environmental responsibility, with machines designed to minimise material use and energy consumption.

Final Thoughts

From the days of manual filling to today’s fully integrated systems, bottling and labelling solutions have undergone a remarkable transformation. Businesses now have the opportunity to embrace automation in ways that improve quality, productivity, and long-term growth. Whether a company requires small-scale support or a complete packaging line, modern providers are helping industries bridge the gap between tradition and innovation.

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