Lifestyle
Parker Beck on the Future of Social Media and Cannabis Marketing
How did you get into the social media business?
While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.
Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?
Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.
When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?
Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.
Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?
From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.
What do you see for the future of cannabis marketing on social media?
I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.
Lifestyle
The Power of Integration: Fred A. Kressaty’s Inner Harmony Redefines Emotional and Spiritual Growth
In today’s world, personal growth often feels fragmented. Self-help trends lean heavily toward emotional intelligence (EQ) or spirituality but rarely explore how these powerful forces can work together.
Fred A. Kressaty’s book, Inner Harmony: Mastering Emotional & Spiritual Intelligence, bridges this gap, presenting a revolutionary approach to achieving balance and purpose.
By merging emotional and spiritual development, Fred provides readers with a comprehensive framework for managing life’s challenges with resilience and authenticity.
This innovative perspective has made Inner Harmony a standout in the crowded self-help genre, earning it a place on the shelves of readers seeking practical and profound guidance for living a fulfilled life.
The Missing Link Between Emotional and Spiritual Intelligence
While emotional intelligence emphasizes understanding and managing one’s emotions, spiritual intelligence leads to finding more profound meaning and purpose. These two intelligences are often treated as separate paths, but Fred argues they are deeply intertwined.
In Inner Harmony, he reveals how integrating EQ and SQ leads to holistic well-being, clarity, inner peace, and stronger relationships.
Fred explains that EQ helps us journey through the external world—our relationships, professional lives, and personal goals—while SQ connects us to the internal world of values, beliefs, and purpose.
By blending these intelligences, we can achieve a state of “inner harmony” that aligns our actions with our more profound truths.
The Practical Framework of Inner Harmony
One of the book’s key strengths is its practicality. Fred doesn’t just discuss theories; he offers readers a step-by-step guide to applying EQ and SQ principles in everyday life.
The book introduces readers to tools like mindfulness practices, emotional regulation techniques, and values-based decision-making. These methods help individuals build resilience, strengthen relationships, and lead more intentional lives.
The chapter on resilience is particularly impactful. It shows how emotional intelligence can help individuals bounce back from setbacks, while spiritual intelligence offers the perspective needed to find meaning in challenges.
Fred’s approach empowers readers to see adversity not as a roadblock but as an opportunity for growth.
Empathy and Connection: The Heart of Inner Harmony
Empathy is one of the book’s central themes, and Fred explores it through the lens of both EQ and SQ. Emotional intelligence enables us to understand others’ feelings, while spiritual intelligence helps us approach those feelings with compassion and a sense of interconnectedness. A dual perspective that transforms how we interact with others, fostering more profound, more meaningful connections.
Fred’s insights into authentic communication are especially relevant in today’s polarized world. By combining emotional awareness with spiritual values like patience and forgiveness, readers can approach difficult conversations with empathy and understanding, creating bridges instead of barriers.
Leadership Through EQ and SQ
Fred devotes much of the book to exploring how EQ and SQ can transform leadership. He argues that great leaders are not just emotionally intelligent—they are also spiritually grounded.
The book includes practical advice for integrating EQ and SQ into leadership practices, from using self-awareness to navigate tough decisions to employing empathy to connect with team members. Fred’s insights are backed by real-world examples, making the concepts easy to understand and apply.
The Role of Mindfulness in Integrating EQ and SQ
Mindfulness emerges as a key tool in Inner Harmony, as the bridge connecting emotional and spiritual intelligence. Fred introduces readers to mindfulness practices that enhance self-awareness, emotional regulation, and spiritual clarity.
By staying present and grounded, individuals can navigate their emotions more effectively and make decisions aligned with their values.
The book offers simple yet impactful exercises, such as mindful breathing and reflective journaling, that readers can incorporate into their daily routines. These practices help cultivate a sense of balance and perspective, even in the face of life’s challenges.
Why Inner Harmony Matters Today
Inner Harmony is a timely guide to achieving balance in an era marked by burnout, anxiety, and disconnection. Fred’s integrated approach addresses the root causes of these issues, offering readers the tools to lead more intentional and meaningful lives.
His focus on both emotional and spiritual growth ensures that the book resonates with a broad audience, from professionals seeking workplace balance to individuals looking to deepen their relationships.
The book’s emphasis on aligning actions with values is particularly impactful. In a culture that often prioritizes productivity over purpose, Inner Harmony encourages readers to pause, reflect, and reconnect with what truly matters.
The Vision Behind the Book
Fred A. Kressaty’s motivation for writing Inner Harmony stems from his journey of transformation. After a near-death experience in 2000, he underwent a profound spiritual awakening that reshaped his understanding of life’s challenges.
This moment inspired him to study the Bible, explore emotional intelligence, and ultimately develop a framework that integrates these insights.
For Fred, the book is more than a guide—it’s a mission. He hopes to empower readers to discover the tools within themselves to live with purpose, authenticity, and connection.
His approachable tone and relatable anecdotes make the book both inspiring and accessible, ensuring its message reaches those who need it most.
A Legacy of Balance and Purpose
As Fred A. Kressaty continues his work as a coach and counselor, Inner Harmony is the culmination of his life’s dedication to helping others. The book is not only a reflection of his professional expertise but also a testament to his belief in the transformative power of resilience, self-awareness, and faith.
Whether going through a personal crisis, seeking greater clarity in your relationships, or looking to lead purposefully, Inner Harmony: Mastering Emotional & Spiritual Intelligence offers a roadmap to a more balanced and fulfilling life.
Fred’s story and book remind us that balance is not about perfection but about alignment. Connecting our emotional and spiritual selves creates a foundation for resilience, connection, and lasting fulfilment.
To Purchase The Book, Visit:
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