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Parker Beck on the Future of Social Media and Cannabis Marketing

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How did you get into the social media business?

While in high school, I noticed fellow students blowing up their personal Instagram accounts to over 100k followers using unique growth tactics. I was fascinated by how they were able to grow their pages to such massive followings so quickly. In my freshman year of college, one of my baseball teammates explained how he was making money running largely followed Twitter accounts. Soon after, I purchased my first account called Every Day Baseball. From there, I bought many more Twitter accounts, created some from zero followers and eventually in 2016 got into running Instagram accounts.

Being in the social media business seems like an ideal lifestyle to many people. What advice you would give to those looking to get into the industry?

Like most things in life, if it was easy, everyone would do it. Being in the social media business, especially in the cannabis niche, there is a lot of stress that comes with the job. Social media isn’t a 9-5 job and it doesn’t take a day off. You should be prepared to work on holidays and weekends. You need to post every day and constantly create new content that fits the current trends and what your followers want to see. Being in the cannabis niche on social media, there is the persistent fear in the back of your mind that you will wake up one day and find your accounts have been suspended. At any point, your largest and most profitable account can be taken away from you by Instagram or Twitter for violating their terms of service. My advice is to never get comfortable in the social media business and don’t put all of your eggs in one basket. Push yourself to learn new skills and be prepared to adapt to any changes the social platforms put out. Put yourself in a position to be a valuable asset if one day you suddenly do lose your accounts.

When it comes to marketing cannabis companies and their products, what restrictions do you face and how are you able to legally promote them?

Marketing cannabis companies has proven to be a very difficult challenge. Despite many states having both legal recreational and medical marijuana, it is still a federally controlled substance labeled as a Schedule 1 drug by the DEA along with heroin in the same category. Companies are not allowed to pay Facebook to run ads so that is where I come in. I use subtle marketing techniques to promote these companies products on social platforms without violating their terms of service. One example of this: if a company is looking to promote a smoking device such as a water pipe or vape, I will incorporate their product into a picture, trending meme format or use a general meme format to work the brands name into the punchline. When it comes to a company that sells the flower directly, that is when the marketing becomes increasingly difficult because it can quickly violate the terms of service of posting an illegal substance and get your account suspended.

Where do you see social media heading in the next few years? What platforms do you see fading out with others thriving?

From my experience, I think there is going to be a shakeup in the meme pages and formats currently being used. I feel at a certain point, people are going to get tired of seeing the same old format of a picture with a caption above it. A new format will start to emerge and page owners who adapt and adjust will be the ones who continue to thrive. Social media is so fast paced now, something can be trending for a few days and just as quickly become a dead format. Although Facebook is not the preferred social media of millennials, I don’t see the platform going anywhere. Twitter is the biggest platform in danger of losing its relevancy in the coming years. It has remained a popular platform because information is relayed in real time. But as someone who has been on the platform for 9 years and seen the changes they have made, I don’t have confidence in the people running the platform to keep up with the other major companies like Facebook. They will still be a very popular platform because it’s the most convient platform to quickly convey a message to the masses. TikTok will be the biggest platform to continue to blow up. It is still in its early stages when it comes to a social platform but it’s the platform that Vine should have become with options of long and short form videos, as well as tailored feeds to the viewers interests.

What do you see for the future of cannabis marketing on social media?

I anticipate within the next 5 years, states will continue to pass bills for legalization and decriminalization of marijuana both on the state and federal levels. With states and the federal government both struggling with the lasting effects of the coronavirus, the taxation of cannabis will become increasingly appealing. It is very important for those who want to push for legalization to contact their elected officials and do their research on provisions that will be on their ballots in the 2020 election cycle. With legalization, cannabis should be treated like alcohol when it comes to promotion on social platforms. There should be restrictions on how you can market the product and what age groups you are allowed to target. This will also open up the flood gates for influencers to be able to safely promote their favorite cannabis brands without the fear of getting suspended.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

The 5 Best Cuban Link Chains for Men in 2025

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Cuban link chains are more than just jewelry—they’re statements of power, luxury, and timeless style. And when it comes to sourcing the best Cuban link chains, Frost NYC stands above the rest. With over 10,000 jewelry products online and a bold promise to “Never Lose Money On Jewelry Again,” Frost NYC combines luxury, customization, and unbeatable value.

Whether you’re shopping for a gold Cuban link chain, a bold white gold design, or a fully iced out statement piece, here are the top five Frost NYC Cuban link chains that lead the pack in 2025.

1. Gold Chain – Men’s Semi Solid Miami Cuban Link Chain 10K/14K Gold

Gold Cuban Link Chain

This classic yellow gold Cuban link chain delivers timeless appeal. Available in multiple lengths and widths, it balances durability with a lightweight feel thanks to its semi-solid construction. A true staple for any chain collection.

  • Available in 10K and 14K gold
  • Chain width: 5.5mm to 13mm
  • Lifetime warranty and upgrade program

2. Gold Chain – Men’s Semi Solid Miami Cuban Link Chain 10K/14K White Gold

 

White Gold Cuban Link Chain

The white gold Cuban link chain is a sleek and modern alternative to yellow gold. Perfect for those who want bold style with a cool, clean finish.

  • Chain width: 6mm to 13mm
  • Fully customizable in length and karat
  • Semi-solid for comfort and durability

3. Gold Chain – Men’s Semi Solid Diamond Cut Miami Cuban Link Chain 10K/14K Gold

Diamond Cut Cuban Link Chain

Take your look to the next level with this diamond cut Cuban link chain. Intricate texturing adds brilliance without actual diamonds, making it a cost-effective way to stand out.

  • Chain width: 7.5mm to 15.5mm
  • Diamond-cut detailing for high shine
  • Semi-solid and backed by a lifetime guarantee

4. Heavy Solid Rose Gold Miami Cuban Link Chain (10MM-20MM)

 

Rose Gold Cuban Link Chain

If you’re after a rose gold Cuban link chain that demands attention, this solid 160g monster is for you. It delivers weight, richness, and high-end flair.

  • Chain width: 10mm to 20mm
  • Fully solid construction
  • Luxurious 10K or 14K rose gold finish

5. Two Tone Iced Out Diamond Prong Cuban Link Chain 10K/14K

Two Tone Diamond Cuban Link Chain

This two tone Cuban link chain is iced out with over 5+ carats of diamonds. Its yellow and white gold combo creates unbeatable contrast for high-impact shine.

  • Diamond weight: 5.76 carats
  • Widths up to 23mm available
  • Ideal for red carpet-ready fits

Comparison Chart: Top 5 Frost NYC Cuban Link Chains

Chain Name

Metal Color

Width Options

Carats

Solid/Semi

Price (Starting At)

Classic Miami

Yellow Gold

5.5mm – 13mm

None

Semi-Solid

$2,167

White Gold Miami

White Gold

6mm – 13mm

None

Semi-Solid

$2,292

Diamond Cut

Yellow Gold

7.5mm – 15.5mm

None

Semi-Solid

$3,424

Solid Rose Gold

Rose Gold

10mm – 20mm

None

Solid

$18,147

Iced Out Prong

Yellow/White

7mm – 23mm

5.76 ct

Solid

$10,717

Why Frost NYC Has the Best Cuban Link Chains

Frost NYC has spent over four decades perfecting the art of jewelry, offering:

  • The largest Cuban link catalog online
  • Lifetime warranty & lifetime upgrade programs
  • Fully customizable chains in karat, length, and width
  • Real gold & real diamonds only
  • A commitment to helping customers “Never Lose Money On Jewelry Again”

Whether you’re looking for something bold and iced out or refined and classic, Frost NYC makes sure your chain is built to last—and backed for life.

Ready to level up your chain game? Shop the best Cuban link chains today at Frost NYC.

Don’t settle for less. Discover the chain that defines your style at Frost NYC—where craftsmanship meets value, and every piece is built to shine for life.

Whether you’re looking to upgrade your jewelry game, celebrate a milestone, or invest in a piece that holds lasting value, Frost NYC has something tailored to your taste. With decades of experience, unmatched product variety, and a commitment to customer satisfaction, Frost NYC makes it easier than ever to find your perfect Cuban link chain. Explore their online collection today and experience the confidence that comes with wearing quality you can count on.

Follow Frost NYC for style inspiration, new drops, and exclusive offers:

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