A StartUp that made the Local Kirana Stores stand in front of the Global e-Commerce Majors
Indians have been traditionally relying on neighborhood stores (Kirana store) for food. The strong presence, network and overall personal level relationship establish them very deep in Indian society. Neighborhood stores are as old as this country is and still both partners are fulfilling the desire, need and expectations of each other but with the advancement of technology, the use of Smartphone and emergence of E-commerce local grocery stores are losing its charm.
A computer engineering graduate Mannu Jha, who born in a family that lives on the earning of small Kirana shop in the remote village of Bihar, when saw that old hubs of grocery shopping are losing its charm and relevancy due to emergence of E-commerce and Superstores as well as inadaptability of traditional Kirana store with technology and new trends. He decided to re-establish local Kirana once again and come up with a StartUp that incarnate Age-old Mom-Dad shop digitally to save the ancient shopping heritage, a StartUp that made local grocery stores stand in front of the global e-commerce majors.
Mannu reveals their agenda and state “I want a StartUp that incarnate Age-old Mom-Dad shop digitally to save the ancient shopping heritage and made local Kirana Stand in front of the global giants.”
Germination of Idea
It was summer of 2019, Mannu is busy in his regular business stuff but every businessman is, first of all, a family man. No matter what you are, you have to go to buy ration. Mannu also has to dispatch his responsibility and went to a nearby grocery store where he found his old dream to revolutionize the Kirana store. He hanged all his old projects and work in nights to characterize his old dream. Resultantly “OkkJi” came into existence.
“I just want to tune old Kirana store according to new age and provide them a digital look that they cannot bear alone. I also want to uplift the additional responsibility like home delivery, documentation from shopkeepers so that they can focus on their business” Mannu explains his motives behind OkkJi.
The litmus test of the feasibility of Idea
Taking any decision is quite easy but implementing it in real is rather tough and complicated. This also happens with Mannu’s conception. So, marathon churning and survey start to know the on-ground feasibility, need and acceptance of the very idea.
Team Okkji criss-cross its first target city “Patna” trice to know the response from shops as well as the customer side. The rich & old retail market and dense population of Patna is a natural choice for us. The potential and future growth of the city also drags us towards it.
They find a very overwhelming response from shops and customers both. The responses of local Mom-dad shops are quite encouraging as they are facing tough competition from Superstore and e-commerce players.
“We just want to know that these thoughts are not just the mind of our mind, are common people also facing similar problems that’s why we have conducted three intense surveys across the city,” Ravi added who look after the research and development.
They get very encouraging responses from buyers and common family persons as they do not want to spend their home weekend in long queues of any supermarket and hesitate to buy groceries from e-commerce but have full faith in their neighbourhood Kirana store.
Journey to the Characterization of OkkJi App
After testing the idea and its on-ground acceptance Team OkkJi they themselves into work to characterize concept OkkJi to App OkkJi.
Mannu along with key members handpick the best professionals to build a perfect team. They hire expert hand for the development of OkkJi App according to their expectations and visualization. Experience and young marketing team take responsibility to convince and associate shops, creative catalogue and inventory develop many sets of catalogue based on the taste of the city and shop’s potential.
Finally, OkkJi App is ready to launch and pre-registration starts with a big hit.
Sudden stroke and additional feather
Mannu and his team are all set to bang traditional grocery shopping mechanisms but the sudden outburst of COVID 19 that suspended all on- ground operation. It was terrible times for a new initiative but team OkkJi takes this break as an opportunity to evaluate and retrospect. Something excellent always comes out of introspection. Team OkkJi also gets some new feather-like OkkJI Fast- A dedicated delivery system, OkkJi direct- A smooth and traffic-free channel for manufacturers and a diverse range of subscription plans as OkkJi Direct.
“Lockdown starts with a sudden calamity for us but after some time we realize that it an opportunity to refine our services and evaluate the whole project” one of them added.
These words represent the dedication and association of members with the project.
Loss becomes gain
Lockdown and COVID outburst stops registration of shops because marketing executives cannot go to shops physically for registration.
In the other hand pre-registration for customers is getting overwhelming response that not only evokes enthusiasm and energy among the team but also inspire to perform the best.
This period advertises the idea in a great way also without even a single penny investment on advertisement as people realise and experience the need and relevancy of home delivery, the importance of neighbourhood Kirana, and inefficiency of Super market. They desperately need a channel that connects common people to neighbourhood Kirana digitally. Shops also realises the importance of digitalization and additional hand in terms of delivery.
“Lockdown, actually establish the demand of digitalization that smoothen our operation and marketing strategy. So, we start registration of shops digitally and get almost 100 stores in our panel. This response made us launch “Beta” phase of App that is quite useful for Retailers.”
With the initial potential and hope of 30000 order delivery in a month, team OkkJi is starting its journey in a royal manner and very Soon industry, as well as people, will hear the thump of its arrival, which has enshrined itself among all kinds of prohibition and Lockdown.
The dedication and zeal to revolutionize old age practice according to the digital era and contemporary technical adaptations is the core of this startup that not only maintain the living heritage of shopping as well as give thrust to individual entrepreneurship along with customers satisfaction.
The Ultimate Guide to the Essential Social Skills in Business
Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).
Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.
In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.
According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.
There are several key components of EQ that are particularly important for success in the workplace. These include:
Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.
Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.
Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.
Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.
Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.
A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.
Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.
And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.
In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.
Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.
Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.
Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.
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