Business

Absolute Digital Media Explores Why PPC Advertising Is Essential For Your Business

Published

5 years ago

October 27, 2020

Running a business can be a challenge, especially if you are a smaller company looking to boost your branding and improve Google ranking positions. But could PPC be the answer that you need to boost your traffic? In this article, the team at Absolute Digital Media are here to outlines why PPC advertising is essential for your business.

It Can Be Implemented Alongside SEO

Though several benefits can come from using PPC advertising, one of the biggest is that it can be implemented alongside an SEO campaign. PPC allows for an advertisement to be placed on page one of Google and can boost traffic to specific pages and even the main landing page of the website. This can capitalise on the page one traffic whilst building the traffic organically as well.

Complete Control With Absolute Digital Media

Another benefit that comes from implementing PPC is the fact that you are in complete control. Whether you decide to implement this form of making in-house or you enlist the help of the expert team at PPC agency in Essex absolute digital media you are in complete control over your marketing campaign. With the length of the campaign and the cost per click completely controlled by you, you are able to make the most out of your marketing without spending a small fortune. Alternatively, you can provide the budget to a marketing agency and they can run the campaign for you.

Advertising Campaigns Can Be Tracked

PPC also has another benefit in the form of tracking. With every smart goal tracked, you are able to look at keywords that will benefit you and enable you to make a successful campaign that works for your business. If you find something that isn’t working such as the keyword you are targeting then you can change it there and then. The same is to be said for the budget. If you find that you want to spend more or less on PPC this will benefit you in the long term.

It Can Be Cancelled Whenever You Want

The final benefit that comes from this is the fact that these can be cancelled whenever you want. It is this level of control over PPC that sets it apart to from SEO and other levels of marketing. These can be completely customised at this time to make it stand out at this time. Whether you decide to cancel it on the spot or you slowly reduce the amount of spending month on month, you can still gain the benefits of PPC marketing to make sure you have the level of traffic that you to boost sales at this time.

With this in mind, there are several ways that you can optimise your PPC and other marketing channels to boost the traffic to your website in order to drive sales to help you grow your business during this time of uncertainty. Will you be using PPC to help market your business?

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

9 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.