Business
Addressing Immediate Hiring Needs Through Quiet Hiring
Hiring usually falls into three categories: backfilling roles, creating new ones, or addressing immediate needs. Quiet hiring is about that third category, even if it doesn’t technically involve any new hiring.
The idea of this strategy is to prioritize the most crucial functions at a given time. With Gartner predicting “quiet hiring” as the top workforce trend for 2023, it’s important to know exactly what it is and how to use it appropriately within the organization.
Quiet hiring is essentially when an organization gains new skills without having to hire a full-time employee. Sometimes, it means hiring short-term contractors or providing current employees with more responsibilities. This can mean moving employees around between departments, training them and hiring up, or simply taking on a heavier workload.
Jason LaMonica, COO of staffing company Spec on the Job, weighs in on what quiet hiring would look like for blue-collar industries. “It’s about changing the narrative,” he says. “Instead of upskilling or promoting internal managers with no experience in the field, hire a contractor outside of your organization and train them before making a full-time committment. They know the industry and they know the field. With a little bit of training, they’ll get the job done right.”
According to LaMonica, hiring contractors provides a number of benefits for companies seeking to address immediate hiring needs while saving onboarding costs. These include streamlining hiring by saving time and resources on recruiting, onboarding faster and from a wider talent pool, and allowing the staffing company to handle compliance needs.
“Hiring contractors allows companies to fill talent gaps faster,” LaMonica says, “especially if they are staffing to address peaks or valleys in their business. Moreover, it provides companies with time to ensure that the new contractors are a good fit for their team as well as easier avenues to terminate their contract if they aren’t.”
The reality is, since the onset of the Covid-19 pandemic, there has been a labor shortage that continues to increase each year. Some argue that this is due to employers refusing to pay the appropriate wage to their employees. Others counter that, since there are more job openings than people, jobseekers are taking advantage to get a higher paying role. Regardless of why there’s a labor shortage, there still exists a need to quickly adapt to the rapidly evolving workforce.
By hiring from outside the organization and providing the necessary training or schooling, companies will be able to increase retention, engagement, and productivity. “When companies work with trade schools or community colleges to provide additional training to its contractors, it provides those outsourced employees with something to look forward to,” LaMonica insists. “By offering clear paths for development that could eventually provide them with full-time employment, there’s a lower chance that they’ll seek another job that doesn’t offer advancement opportunities.”
“Whether or not we go into recession, everyone’s a little nervous,” concedes LaMonica. “Every employer still has financial goals to meet, and they can’t meet those goals if immediate hiring needs aren’t met.”
According to the Society for Human Resource Management (SHRM), the average cost per hire is $4,700 and it takes about 36-42 days to fill the position. In a potential recession, this is too much of an expense for any company, quiet hiring and upskilling current employees help reduce that cost.
According to LinkedIn’s survey, “companies that excel at internal mobility retain employees for an average of 5.4 years, nearly twice as long as companies that struggle with it.” For companies looking to improve retention rates from the contractors they oursource, this is a significant number to consider when thinking about their hiring needs.
“I’m passionate about building companies, growing teams, and having my work change the world,” LaMonica states. “As part of a staffing company dedicated to blue-collar industries, it’s important to know when recruitment costs outweigh hiring within the company.” Understanding this difference will help companies become recession-proof by increasing employee retention and lowering overhead costs.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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