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Employee Appreciation Starts From Day One — How Cyberbacker Makes New Hire Onboarding Engaging

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The workplace has changed. With phenomena such as “quiet quitting” and “The Great Resignation” still shaping the modern working world and haunting CEOs, business leaders have made strides to appreciate their workforce better and improve retention. 

Many businesses have prioritized employee appreciation initiatives from day one of their time with the company, integrating those initiatives into the onboarding process. According to experts, companies that employ a strategic approach towards experience and appreciation can expect up to 71% higher engagement from those employees. 

“Being appreciated by your peers and your boss goes further than anyone could imagine,” says Harmony Nordgren, VP of US Operations at Cyberbacker, a company that supplies highly skilled virtual assistants. “Nobody wants to go to a job for 40 or more hours each week and not feel valued and appreciated.”

With appreciation making a noticeable difference in job satisfaction among staff and retention, Cyberbacker has put much thought and effort into its appreciation initiatives — all of which begin with the onboarding process. 

From the word “hired” 

From the first day that a new hire begins their position, it’s essential to let the company’s culture be known and felt. Appreciation and gratitude are part of a larger overall culture that makes up the backbone of the business’ approach to engagement. 

Cyberbacker takes its role in training and onboarding new hires seriously, though they also like to inject a little fun into the process. This speaks to what it’s like to work at the company, and what new hires can expect going forward. 

“We have a lot of fun with onboarding,” explains Nordgren. “It’s a long process, so we include interactive activities like ‘Embarrass the CEO’ where new team members can ask our CEO an embarrassing question.” 

However, shaping their experience goes beyond having a little fun at the CEO’s expense. It needs to include deeper themes such as diversity and inclusion initiatives, technology and skill training, and the work/life balance that is at the top of most people’s wish lists. 

Tokens of appreciation 

To show its workforce how much they appreciate them, Cyberbacker focuses on several key areas of their talent pool’s life: wellness, team building, rest, and pay among them. “We offer HMO, we have a profit share program, paid time off, and we have a discounted loan program where we profit share the interest,” explains Nordgren. “We also do contests all the time to earn Cyberbacker merchandise, new tech, and cash rewards.”

The company also finds it imperative to work from a place of understanding that people do not quit their jobs, they quit their bosses. Cyberbacker’s leadership teams value a culture of appreciation as a cornerstone of their company, and it is a company-wide effort to keep that value sacred. 

Employee appreciation goes beyond the basic elements. It is important to remember that their perspective is most important, not the CEO’s or the rest of the leadership team’s. The managers may believe a monthly pizza party is all that is needed to show their team that they care, but if they are never given paid time off or an opportunity to improve their skill sets, pizza just doesn’t cut it. 

In today’s post-pandemic workplace, expectations may differ wildly from those even a few years ago. The balance of power has shifted in many ways, and what the new generation of workers want is to feel welcomed and appreciated at their place of work. This is an important factor in whether they decide to stay with that company — or move on. The days of employers simply counting ‘having a job’ as appreciation are over. 

“With seemingly every company hiring everywhere they do business, you don’t want to lose an invaluable team member because you didn’t take the few extra minutes to ensure they felt appreciated,” says Nordgren, stressing a point that many businesses realize too late: currently, the market favors the talent out there. Jobs are plentiful, and many businesses — like Cyberbacker — are placing appreciation, experience and wellness as a top priority. This is leading to them attracting and retaining top talent. 

Nordgren and other leaders at organizations are paving the way and showing that prioritizing the experience people have at work, only strengthens businesses. Employee experience and appreciation is not just a series of trending talking points but a new way of approaching business. 

People expect to be acknowledged and appreciated for their talents and hard work. But it will be up to forward-thinking companies to step up to the plate and devise innovative and effective ways to show them that they matter. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

VPNRanks Report Uncovers User Discontent with Majority of VPN Services

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A groundbreaking report by VPNRanks reveals significant user dissatisfaction with the majority of VPN services, showing that 89% of VPNs globally fail to meet user satisfaction standards. This revelation comes at a critical time when digital security is paramount, and the demand for reliable VPN services continues to rise.

The Importance of User Satisfaction in the VPN industry

According to industry statistics from Global Market Insights, the global VPN market size was valued at USD 45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of around 20% from 2023 to 2032. Driven by the growing instances of cybercrimes and data thefts, coupled with the increasing proliferation of wireless devices and digital infrastructures across industries, user satisfaction remains a critical challenge for many providers. High user satisfaction is essential for customer retention, brand reputation, and long-term success in the competitive VPN market.

“User satisfaction is the cornerstone of success in the VPN industry. In a market flooded with options, it’s the real user experiences that set the leading providers apart. VPNScore helps users navigate this complex landscape by highlighting services that excel in meeting user expectations,” said Muhammad Saleem Ahrar, COO of webAffinity, the team behind VPNRanks.

VPNRanks is a leading VPN review platform that leverages sentiment analysis to provide comprehensive and unbiased reviews of VPN services. Its VPNScore is based on an AI-driven analysis of publicly available user reviews. The platform aims to simplify the process of identifying the best VPN provider tailored to each user’s unique needs.

VPNRanks Untangles Complex Findings on Key Features

VPNRanks evaluated four key features — ease of use, ease of setup, ability to meet user requirements, and quality of support — to identify the VPN companies that excel at customer satisfaction. To determine a final rank for each metric, VPNRanks combined a popularity score, which contributed 20 percent of the total, with a satisfaction score, which contributed 80 percent.

The study sifted through reviews on 93 paid VPN companies to determine the top providers. The VPNRanks report, issued in June 2024, provides rankings for each key feature and overall customer satisfaction. ExpressVPN achieved the top VPNScore — 6.29 out of 10 — for overall satisfaction globally. The next four top companies in that category, listed in descending order, are PureVPN, NordVPN, PrivateVPN, and Surfshark.

By assessing a variety of categories, the VPNRanks study reveals the challenges users face when trying to identify the best option to meet their needs. For example, NordVPN received a nearly perfect popularity score of 9.46 out of 10 but only a 4.7 satisfaction score. PrivateVPN received a satisfaction score of 6.69 out of 10, which rivaled ExpressVPN’s score in that category, but received a popularity score of only 1.23 out of 10.

The global rankings for ease of use illustrate how challenging identifying a quality provider can be. VeePN received a very high satisfaction score of 7.18 out of 10 while receiving a popularity score of less than 1 out of 10. The findings reveal a gap between user experience and market penetration that can effectively keep the best option hidden from the consumer.

The VPNRanks report gives users insight into satisfaction and popularity while providing a balanced assessment via its VPNScore. “Users should choose based on their priorities, whether it’s user satisfaction, market presence, or a balanced option,” the report states.

VPNRanks Shows Providers How to Become More Competitive

In addition to serving as a guide for consumers, VPNRanks also maps out a pathway for VPN providers seeking greater market share. The VPN providers that consistently appear in the top spots on the VPNRanks charts are those that have achieved a balance between popularity and user satisfaction. Those who neglect one or the other cannot keep pace with market leaders.

The report explains that those with high satisfaction scores but low popularity “might be well-loved by their users but need to increase their market visibility to compete more effectively.” Achieving overall success in the VPN market requires balancing user satisfaction with market presence, it advises.

Conclusion

As the need for VPN services continues to grow, businesses can expect to see more providers enter the market, making the task of identifying the best option more difficult. The insights VPNRanks provides stand as a timely beacon, guiding users to providers who can satisfy their needs and support their operations.

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