Business

Addressing Immediate Hiring Needs Through Quiet Hiring

Published

2 years ago

February 28, 2023

Hiring usually falls into three categories: backfilling roles, creating new ones, or addressing immediate needs. Quiet hiring is about that third category, even if it doesn’t technically involve any new hiring.

The idea of this strategy is to prioritize the most crucial functions at a given time. With Gartner predicting “quiet hiring” as the top workforce trend for 2023, it’s important to know exactly what it is and how to use it appropriately within the organization.

Quiet hiring is essentially when an organization gains new skills without having to hire a full-time employee. Sometimes, it means hiring short-term contractors or providing current employees with more responsibilities. This can mean moving employees around between departments, training them and hiring up, or simply taking on a heavier workload.

Jason LaMonica, COO of staffing company Spec on the Job, weighs in on what quiet hiring would look like for blue-collar industries. “It’s about changing the narrative,” he says. “Instead of upskilling or promoting internal managers with no experience in the field, hire a contractor outside of your organization and train them before making a full-time committment. They know the industry and they know the field. With a little bit of training, they’ll get the job done right.”

According to LaMonica, hiring contractors provides a number of benefits for companies seeking to address immediate hiring needs while saving onboarding costs. These include streamlining hiring by saving time and resources on recruiting, onboarding faster and from a wider talent pool, and allowing the staffing company to handle compliance needs.

“Hiring contractors allows companies to fill talent gaps faster,” LaMonica says, “especially if they are staffing to address peaks or valleys in their business. Moreover, it provides companies with time to ensure that the new contractors are a good fit for their team as well as easier avenues to terminate their contract if they aren’t.”

The reality is, since the onset of the Covid-19 pandemic, there has been a labor shortage that continues to increase each year. Some argue that this is due to employers refusing to pay the appropriate wage to their employees. Others counter that, since there are more job openings than people, jobseekers are taking advantage to get a higher paying role. Regardless of why there’s a labor shortage, there still exists a need to quickly adapt to the rapidly evolving workforce.

By hiring from outside the organization and providing the necessary training or schooling, companies will be able to increase retention, engagement, and productivity. “When companies work with trade schools or community colleges to provide additional training to its contractors, it provides those outsourced employees with something to look forward to,” LaMonica insists. “By offering clear paths for development that could eventually provide them with full-time employment, there’s a lower chance that they’ll seek another job that doesn’t offer advancement opportunities.”

“Whether or not we go into recession, everyone’s a little nervous,” concedes LaMonica. “Every employer still has financial goals to meet, and they can’t meet those goals if immediate hiring needs aren’t met.”

According to the Society for Human Resource Management (SHRM), the average cost per hire is $4,700 and it takes about 36-42 days to fill the position. In a potential recession, this is too much of an expense for any company, quiet hiring and upskilling current employees help reduce that cost.

According to LinkedIn’s survey, “companies that excel at internal mobility retain employees for an average of 5.4 years, nearly twice as long as companies that struggle with it.” For companies looking to improve retention rates from the contractors they oursource, this is a significant number to consider when thinking about their hiring needs.

“I’m passionate about building companies, growing teams, and having my work change the world,” LaMonica states. “As part of a staffing company dedicated to blue-collar industries, it’s important to know when recruitment costs outweigh hiring within the company.” Understanding this difference will help companies become recession-proof by increasing employee retention and lowering overhead costs.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

4 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.