Connect with us

Business

AI powered Chatbots as personal financial advisors: Interview with Avi Ben Ezra of SnatchBot

mm

Published

on

We live in a time where there are tremendous technological advancements. Although people have come to expect extraordinary things there still is lack of awareness as far as chatbots are concerned.

ChatBots are simply artificial intelligence entities which are running on a software program. They can be integrated into messaging apps where they can effectively perform a variety of tasks. They had been used extremely effectively in many industries where they have accomplished sophisticated tasks very efficiently. There is simply no reason why chatbots cannot be programmed to become personal financial advisors. Such a chatbot can be easily programmed to keep track of all our little daily expenses. They can issue warnings which can prevent us from overspending. There can be no doubt that there are many individuals who can benefit from this technology.

One of the companies which have already been looking at some of these possibilities is Fintech. According to Ben Ezra the CTO of SnatchBot it has been emphatically proven that a chatbot can be programmed to accomplish just about anything you can imagine. This is why it is entirely possible for financial service organizations to create something like a personal financial advisor which will be able to assist people with investments, with budgeting and with more effective spending of available finances.

What exactly could people expect to see in the nearby future?

People have already seen for themselves the tremendous impact which the Internet had on our planet in the last couple of decades. Therefore, there is justification when people think that when it comes to artificial intelligence, there are very few limits. There are very large financial institutions today that have all of the necessary resources to create very sophisticated chatbots who could literally transform the way in which people handle their finances. There will be benefits both for financial institutions and also for individuals. The cost savings for financial institutions could be substantial. Furthermore, the use of artificial intelligence will help to eliminate unnecessary human errors. Ben Ezra is particularly excited about the convenience which customers will experience. Chatbots will make it possible to effectively manage several accounts at once. It will also be entirely possible to have frequent feedback regarding the state of certain accounts and many other things.

It will be just as good as having a bank in your home or in your pocket. It is possible to conduct a whole range of automated transactions and to do frequent payments. All of this can be accomplished by making use of your chatbot and you won’t even need additional apps. People today have become spoiled by technology and therefore they have high expectations. New technologies have barely been implemented when consumers have new demands. They want more secure solutions, personalized transactions, greater speed and a higher level of consumer convenience. All of this can become possible when people are provided with a personal virtual assistant. Such an assistant will immediately respond to every message whereafter it will instantly access any customer data as well as information on a whole range of financial products.

What other surprises does artificial intelligence have in store for people?

There is a company by the name of Gartner’s who has done extensive research. The acquired data indicate that within the next year or two almost 90% of consumer interaction with their company will be accomplished without human assistance. Ben Ezra is urgently encouraging all business owners to immediately look at the tremendous benefits which can be derived from the implementation of chatbots. Just imagine having a personal financial advisor on your smartphone or on your PC which can provide you with accurate and current advice which can help you to invest your finances where the best return on investment can be guaranteed. Your personal financial advisor can also provide you with all of the information which you may require when it becomes necessary to obtain a new motor vehicle. Just imagine how much frustration can be avoided when you have a professional in your corner that can help you to organize your life and your finances. Financial experts working at large financial institutions acquire a higher level of language usage which can confuse the layman and to interact with them can be intimidating. However, now it is possible to have your own personal financial advisor who will have the ability to simplify the terminology used in finances and to translate all that complicated it terms into layman’s language.

Will there be any other benefits?

It is entirely possible to develop a chatbot that can help you analyze your finances in order to help you determine where you can cut back on expenses. One such chatbot is already operating very effectively and this AI entity is known as Trim. This is specifically a chatbot for finances that can assist the individual with a whole range of tasks. This financial chatbot can check bank balances, manage other expenses such as subscriptions and can even assist the individual in the setting up of a spending alert so that the user knows when critical levels have been reached. Such a financial chatbot is completely at home on the Facebook messenger, SMS messenger, and many similar applications. According to statistics, the chatbot Trim has been instrumental in helping a large number of users save more than $6 million.

Conclusion

The benefits of having a personal financial advisor are just about immeasurable. So many mistakes are made because people forget. This can result in many financial problems such as additional interest and fines for late paying. However, having a chatbot as a personal financial advisor can help a person to avoid all of these frustrating human shortcomings. Because once a chatbot has been informed about anything it can never forget unless it becomes a victim of a critical system failure. But even then most reputable chatbot companies such as SnatchBot will always have backup systems in place to ensure that the consumer does not suffer any unnecessary harm. There is no reason why you should not benefit from a personal financial advisor. The technology is available and the benefits far outweigh the cost of implementation.

Suggested reading: Follow weekly news by Avi Ben Ezra or access his personal site here.

Youtube video – A vision of the future, by SnatchBot:

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

The Key Components of a Successful Digital Marketing Strategy

mm

Published

on

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

Continue Reading

Trending