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AI powered Chatbots as personal financial advisors: Interview with Avi Ben Ezra of SnatchBot

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We live in a time where there are tremendous technological advancements. Although people have come to expect extraordinary things there still is lack of awareness as far as chatbots are concerned.

ChatBots are simply artificial intelligence entities which are running on a software program. They can be integrated into messaging apps where they can effectively perform a variety of tasks. They had been used extremely effectively in many industries where they have accomplished sophisticated tasks very efficiently. There is simply no reason why chatbots cannot be programmed to become personal financial advisors. Such a chatbot can be easily programmed to keep track of all our little daily expenses. They can issue warnings which can prevent us from overspending. There can be no doubt that there are many individuals who can benefit from this technology.

One of the companies which have already been looking at some of these possibilities is Fintech. According to Ben Ezra the CTO of SnatchBot it has been emphatically proven that a chatbot can be programmed to accomplish just about anything you can imagine. This is why it is entirely possible for financial service organizations to create something like a personal financial advisor which will be able to assist people with investments, with budgeting and with more effective spending of available finances.

What exactly could people expect to see in the nearby future?

People have already seen for themselves the tremendous impact which the Internet had on our planet in the last couple of decades. Therefore, there is justification when people think that when it comes to artificial intelligence, there are very few limits. There are very large financial institutions today that have all of the necessary resources to create very sophisticated chatbots who could literally transform the way in which people handle their finances. There will be benefits both for financial institutions and also for individuals. The cost savings for financial institutions could be substantial. Furthermore, the use of artificial intelligence will help to eliminate unnecessary human errors. Ben Ezra is particularly excited about the convenience which customers will experience. Chatbots will make it possible to effectively manage several accounts at once. It will also be entirely possible to have frequent feedback regarding the state of certain accounts and many other things.

It will be just as good as having a bank in your home or in your pocket. It is possible to conduct a whole range of automated transactions and to do frequent payments. All of this can be accomplished by making use of your chatbot and you won’t even need additional apps. People today have become spoiled by technology and therefore they have high expectations. New technologies have barely been implemented when consumers have new demands. They want more secure solutions, personalized transactions, greater speed and a higher level of consumer convenience. All of this can become possible when people are provided with a personal virtual assistant. Such an assistant will immediately respond to every message whereafter it will instantly access any customer data as well as information on a whole range of financial products.

What other surprises does artificial intelligence have in store for people?

There is a company by the name of Gartner’s who has done extensive research. The acquired data indicate that within the next year or two almost 90% of consumer interaction with their company will be accomplished without human assistance. Ben Ezra is urgently encouraging all business owners to immediately look at the tremendous benefits which can be derived from the implementation of chatbots. Just imagine having a personal financial advisor on your smartphone or on your PC which can provide you with accurate and current advice which can help you to invest your finances where the best return on investment can be guaranteed. Your personal financial advisor can also provide you with all of the information which you may require when it becomes necessary to obtain a new motor vehicle. Just imagine how much frustration can be avoided when you have a professional in your corner that can help you to organize your life and your finances. Financial experts working at large financial institutions acquire a higher level of language usage which can confuse the layman and to interact with them can be intimidating. However, now it is possible to have your own personal financial advisor who will have the ability to simplify the terminology used in finances and to translate all that complicated it terms into layman’s language.

Will there be any other benefits?

It is entirely possible to develop a chatbot that can help you analyze your finances in order to help you determine where you can cut back on expenses. One such chatbot is already operating very effectively and this AI entity is known as Trim. This is specifically a chatbot for finances that can assist the individual with a whole range of tasks. This financial chatbot can check bank balances, manage other expenses such as subscriptions and can even assist the individual in the setting up of a spending alert so that the user knows when critical levels have been reached. Such a financial chatbot is completely at home on the Facebook messenger, SMS messenger, and many similar applications. According to statistics, the chatbot Trim has been instrumental in helping a large number of users save more than $6 million.

Conclusion

The benefits of having a personal financial advisor are just about immeasurable. So many mistakes are made because people forget. This can result in many financial problems such as additional interest and fines for late paying. However, having a chatbot as a personal financial advisor can help a person to avoid all of these frustrating human shortcomings. Because once a chatbot has been informed about anything it can never forget unless it becomes a victim of a critical system failure. But even then most reputable chatbot companies such as SnatchBot will always have backup systems in place to ensure that the consumer does not suffer any unnecessary harm. There is no reason why you should not benefit from a personal financial advisor. The technology is available and the benefits far outweigh the cost of implementation.

Suggested reading: Follow weekly news by Avi Ben Ezra or access his personal site here.

Youtube video – A vision of the future, by SnatchBot:

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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