Business
Amer Safaee talks Business and going all in on your Ambitions

Amer Safaee has built a global business despite coming from a poor background and being raised in war-torn Afghanistan.
An unlikely success story, Safaee today is an entrepreneur and investor with a multinational business, and he’s not afraid of taking risks. Because it takes a certain kind of mindset to go from nothing in order to get to where you want to be.
Raised in Daykundi in Afghanistan, Safaee comes from a family that didn’t have the financial means to support him. Starting from the ground up, Safaee built his successful business, Bama Group, to make a difference in the world and bring his passions to the forefront.
Bama Group helps businesses with data security and provides solutions to support their growth by protecting them from the growing threat of cyberattacks, malware and sophisticated hacking attempts. With enterprise customers around the world from the UK to Germany, Dubai and Turkey – Bama Group has been built from the ground up.
“One of the main things about my success is I didn’t get scared to take risks,” says Safaee.
The entrepreneur also encourages a healthy lifestyle and goes against the traditional mindset of work, work, work: “To keep a work-life balance is the key.”
Opting for a healthy diet, and relaxing after a long day’s work, Safaee enjoys a walk and has a passion for horse riding. Living in Dubai, the entrepreneur travels the world and enjoys a lifestyle that many aspire to have, but have yet to fully embrace their potential.
Despite facing challenges in his life, Safaee encourages people to look at the bigger picture and that failure is an important part of the process: “I never give up from failures.” And despite many setbacks throughout his career, Amer Safaee has always remained committed to the bigger idea of where he wants to go: “No matter what happens, you can’t give up. You need to find a solution to any problem and always appreciate what you have already achieved.”
Working in multiple countries including Dubai, Turkey, the United Kingdom and Germany, Safaee has a unique understanding of international business, and it is this perspective that has led him to appreciating all that life has to offer. And for many entrepreneurs, seeing the bigger picture can often be challenging, especially when you are starting from nothing.
Safaee points out that he started with “zero financial support” and that for keen business minds, it is possible to succeed and to create wealth for oneself. “You just need to decide and start.”
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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