Business

Amer Safaee talks Business and going all in on your Ambitions

Published

5 years ago

July 16, 2020

Amer Safaee has built a global business despite coming from a poor background and being raised in war-torn Afghanistan.

An unlikely success story, Safaee today is an entrepreneur and investor with a multinational business, and he’s not afraid of taking risks. Because it takes a certain kind of mindset to go from nothing in order to get to where you want to be.

Raised in Daykundi in Afghanistan, Safaee comes from a family that didn’t have the financial means to support him. Starting from the ground up, Safaee built his successful business, Bama Group, to make a difference in the world and bring his passions to the forefront.

Bama Group helps businesses with data security and provides solutions to support their growth by protecting them from the growing threat of cyberattacks, malware and sophisticated hacking attempts. With enterprise customers around the world from the UK to Germany, Dubai and Turkey – Bama Group has been built from the ground up.

“One of the main things about my success is I didn’t get scared to take risks,” says Safaee.

The entrepreneur also encourages a healthy lifestyle and goes against the traditional mindset of work, work, work: “To keep a work-life balance is the key.”

Opting for a healthy diet, and relaxing after a long day’s work, Safaee enjoys a walk and has a passion for horse riding. Living in Dubai, the entrepreneur travels the world and enjoys a lifestyle that many aspire to have, but have yet to fully embrace their potential.

Despite facing challenges in his life, Safaee encourages people to look at the bigger picture and that failure is an important part of the process: “I never give up from failures.” And despite many setbacks throughout his career, Amer Safaee has always remained committed to the bigger idea of where he wants to go: “No matter what happens, you can’t give up. You need to find a solution to any problem and always appreciate what you have already achieved.”

Working in multiple countries including Dubai, Turkey, the United Kingdom and Germany, Safaee has a unique understanding of international business, and it is this perspective that has led him to appreciating all that life has to offer. And for many entrepreneurs, seeing the bigger picture can often be challenging, especially when you are starting from nothing.

Safaee points out that he started with “zero financial support” and that for keen business minds, it is possible to succeed and to create wealth for oneself. “You just need to decide and start.”

Business

The Key Components of a Successful Digital Marketing Strategy

Published

8 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.