Business
Why Alex Boro’s Model for Boro Inc Should Be Followed By Gen Z Entrepreneurs
Generation Z has the unique quirk of being brought up in the digital age- many can adjust to using all kinds of different technology quickly. Plus, being surrounded by it all the time, gives the generation a lot of chances to notice creative ways to use the tech.
Alex Boro was able to use social media, programming, knowledge of the shoe, and the famous app TikTok to gain success as an entrepreneur. This sort of thing can come naturally to innovative Gen Z kids, so they should be able to also follow his business model.
Boro Inc.’s Unique Business Model
Boro Inc. was designed by Boro before he started to work on his QuikTok project. Boro Inc. is a shoe resale platform that has been generating a ton of money in profits since he launched it. Boro Inc. also helps many sneaker lovers find their favorite brands at a lower cost.
Boro quickly learned how to develop his programs to get past many brand’s bot security detection- so that he could easily secure shoes for sneakerheads the out there. His inventory purchasing software has been able to bring in a large source of inventory for his company.
Gen Z can learn from this endeavor. Programming and their interest in computers can help them see new ways to use technology to discover new markets. Knowing how to use and develop their software would give them an advantage over other entrepreneurs who choose not to do so.
Develop Your Tech Skills
Alex Boro was able to succeed with his business model that revolved around his software tools. If you want to follow Boro’s model, any Gen Z’er should start working on their technology skills.
This does include programming, but also knowing how to use social media to the fullest extent- that way you can promote your brand and gain a following. The more that your audience shares and interacts with your social media content, the more awareness of your brand you can expect.
Boro was able to use this to help promote his ideas and Boro Inc. outside of just using his programs. By combining these methods, Boro developed his model that Generation Z entrepreneurs can follow.
Know How to Get Your Foot in the Door
Boro also was able to successfully gain the attention of many different celebrities during his time with Boro Inc. He made sure to deliver any larger orders personally and was sometimes invited in to see professional studios.
His hands-on approach to shoe sales was able to paint him in a positive light for the celebrities he visited- meaning that his brand was shared more among them.
Conclusion
Alex Boro employs a Generation Z tactic in his shoe resale company, Boro Inc. He has also used similar methods with his platform known as QuikTok.
Most of Boro Inc.’s business model revolves around using technology to the fullest. Developing his skills helped Boro pursue success.
Business
Turning Tragedy into Triumph Through Walking With Anthony
On the morning of February 6, 2010, Anthony Purcell took a moment to admire the churning surf before plunging into the waves off Miami Beach. Though he had made the dive numerous times before, that morning was destined to be different when he crashed into a hidden sandbar, sustaining bruises to his C5 and C6 vertebrae and breaking his neck.
“I was completely submerged and unable to rise to the surface,” Purcell recalls. “Fortunately, my cousin Bernie saw what was happening and came to my rescue. He saved my life, but things would never be the same after that dive.”
Like thousands of others who are confronted with a spinal cord injury (SCI), Purcell plunged headlong into long months of hopelessness and despair. Eventually, however, he learned to turn personal tragedy into triumph as he reached out to fellow SCI victims by launching Walking With Anthony.
Living with SCI: the first dark days
Initial rehabilitation for those with SCIs takes an average of three to six months, during which time they must relearn hundreds of fundamental skills and adjust to what feels like an entirely new body. Unfortunately, after 21 days, Purcell’s insurance stopped paying for this essential treatment, even though he had made only minimal improvement in such a short time.
“Insurance companies cover rehab costs for people with back injuries, but not for people with spinal cord injuries,” explains Purcell. “We were practically thrown to the curb. At that time, I was so immobile that I couldn’t even raise my arms to feed myself.”
Instead of giving up, Purcell’s mother chose to battle his SCI with long-term rehab. She enrolled Purcell in Project Walk, a rehabilitation facility located in Carlsbad, California, but one that came with an annual cost of over $100,000.
“My parents paid for rehabilitation treatment for over three years,” says Purcell. “Throughout that time, they taught me the importance of patience, compassion, and unconditional love.”
Yet despite his family’s support, Purcell still struggled. “Those were dark days when I couldn’t bring myself to accept the bleak prognosis ahead of me,” he says. “I faced life in a wheelchair and the never-ending struggle for healthcare access, coverage, and advocacy. I hit my share of low points, and there were times when I seriously contemplated giving up on life altogether.”
Purcell finds a new purpose in helping others with SCIs
After long months of depression and self-doubt, Purcell’s mother determined it was time for her son to find purpose beyond rehabilitation.
“My mom suggested I start Walking With Anthony to show people with spinal cord injuries that they were not alone,” Purcell remarks. “When I began to focus on other people besides myself, I realized that people all around the world with spinal cord injuries were suffering because of restrictions on coverage and healthcare access. The question that plagued me most was, ‘What about the people with spinal cord injuries who cannot afford the cost of rehabilitation?’ I had no idea how they were managing.”
Purcell and his mother knew they wanted to make a difference for other people with SCIs, starting with the creation of grants to help cover essentials like assistive technology and emergency finances. To date, they have helped over 100 SCI patients get back on their feet after suffering a similar life-altering accident.
Purcell demonstrates the power and necessity of rehab for people with SCIs
After targeted rehab, Purcell’s physical and mental health improved drastically. Today, he is able to care for himself, drive his own car, and has even returned to work.
“Thanks to my family’s financial and emotional support, I am making amazing physical improvement,” Purcell comments. “I mustered the strength to rebuild my life and even found the nerve to message Karen, a high school classmate I’d always had a thing for. We reconnected, our friendship evolved into love, and we tied the knot in 2017.”
After all that, Purcell found the drive to push toward one further personal triumph. He married but did not believe a family was in his future. Regardless of his remarkable progress, physicians told him biological children were not an option.
Despite being paralyzed from the chest down, Purcell continued to look for hope. Finally, Dr. Jesse Mills of UCLA Health’s Male Reproductive Medicine department assured Purcell and his wife that the right medical care and in vitro fertilization could make their dream of becoming parents a reality.
“Payton joined our family in the spring of 2023,” Purcell reports. “For so long, I believed my spinal cord injury had taken everything I cared about, but now I am grateful every day. I work to help other people with spinal cord injuries find the same joy and hope. We provide them with access to specialists, funding to pay for innovative treatments, and the desire to move forward with a focus on the future.”
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