Generation Z has the unique quirk of being brought up in the digital age- many can adjust to using all kinds of different technology quickly. Plus, being surrounded by it all the time, gives the generation a lot of chances to notice creative ways to use the tech.

Alex Boro was able to use social media, programming, knowledge of the shoe, and the famous app TikTok to gain success as an entrepreneur. This sort of thing can come naturally to innovative Gen Z kids, so they should be able to also follow his business model.

Boro Inc.’s Unique Business Model

Boro Inc. was designed by Boro before he started to work on his QuikTok project. Boro Inc. is a shoe resale platform that has been generating a ton of money in profits since he launched it. Boro Inc. also helps many sneaker lovers find their favorite brands at a lower cost.

Boro quickly learned how to develop his programs to get past many brand’s bot security detection- so that he could easily secure shoes for sneakerheads the out there. His inventory purchasing software has been able to bring in a large source of inventory for his company.

Gen Z can learn from this endeavor. Programming and their interest in computers can help them see new ways to use technology to discover new markets. Knowing how to use and develop their software would give them an advantage over other entrepreneurs who choose not to do so.

Develop Your Tech Skills

Alex Boro was able to succeed with his business model that revolved around his software tools. If you want to follow Boro’s model, any Gen Z’er should start working on their technology skills.

This does include programming, but also knowing how to use social media to the fullest extent- that way you can promote your brand and gain a following. The more that your audience shares and interacts with your social media content, the more awareness of your brand you can expect.

Boro was able to use this to help promote his ideas and Boro Inc. outside of just using his programs. By combining these methods, Boro developed his model that Generation Z entrepreneurs can follow.

Know How to Get Your Foot in the Door

Boro also was able to successfully gain the attention of many different celebrities during his time with Boro Inc. He made sure to deliver any larger orders personally and was sometimes invited in to see professional studios.

His hands-on approach to shoe sales was able to paint him in a positive light for the celebrities he visited- meaning that his brand was shared more among them.

Conclusion

Alex Boro employs a Generation Z tactic in his shoe resale company, Boro Inc. He has also used similar methods with his platform known as QuikTok.

Most of Boro Inc.’s business model revolves around using technology to the fullest. Developing his skills helped Boro pursue success.