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Why Alex Boro’s Model for Boro Inc Should Be Followed By Gen Z Entrepreneurs




Alex Boro

Generation Z has the unique quirk of being brought up in the digital age- many can adjust to using all kinds of different technology quickly. Plus, being surrounded by it all the time, gives the generation a lot of chances to notice creative ways to use the tech.

Alex Boro was able to use social media, programming, knowledge of the shoe, and the famous app TikTok to gain success as an entrepreneur. This sort of thing can come naturally to innovative Gen Z kids, so they should be able to also follow his business model.

Boro Inc.’s Unique Business Model

Boro Inc. was designed by Boro before he started to work on his QuikTok project. Boro Inc. is a shoe resale platform that has been generating a ton of money in profits since he launched it. Boro Inc. also helps many sneaker lovers find their favorite brands at a lower cost.

Boro quickly learned how to develop his programs to get past many brand’s bot security detection- so that he could easily secure shoes for sneakerheads the out there. His inventory purchasing software has been able to bring in a large source of inventory for his company.

Gen Z can learn from this endeavor. Programming and their interest in computers can help them see new ways to use technology to discover new markets. Knowing how to use and develop their software would give them an advantage over other entrepreneurs who choose not to do so.

Develop Your Tech Skills

Alex Boro was able to succeed with his business model that revolved around his software tools. If you want to follow Boro’s model, any Gen Z’er should start working on their technology skills.

This does include programming, but also knowing how to use social media to the fullest extent- that way you can promote your brand and gain a following. The more that your audience shares and interacts with your social media content, the more awareness of your brand you can expect.

Boro was able to use this to help promote his ideas and Boro Inc. outside of just using his programs. By combining these methods, Boro developed his model that Generation Z entrepreneurs can follow.

Know How to Get Your Foot in the Door

Boro also was able to successfully gain the attention of many different celebrities during his time with Boro Inc. He made sure to deliver any larger orders personally and was sometimes invited in to see professional studios.

His hands-on approach to shoe sales was able to paint him in a positive light for the celebrities he visited- meaning that his brand was shared more among them.


Alex Boro employs a Generation Z tactic in his shoe resale company, Boro Inc. He has also used similar methods with his platform known as QuikTok.

Most of Boro Inc.’s business model revolves around using technology to the fullest. Developing his skills helped Boro pursue success.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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