Lifestyle

Are Baijiu Cocktails the Next Trend?

Published

6 years ago

December 4, 2019

The base liquor in a cocktail is essential for its character and style. Currently there are six main spirits that dominate the world of bartending. Those are gin, rum, whisky, vodka, brandy and tequila. However, in our fast-paced world of ever-changing circumstance, there has been a new spirit on the rise. Chinese baijiu is becoming a more viable option for many bartenders, since baijiu manufacturers started targeting the international market. Some scene bars already feature baijiu cocktails on their menu.

Unfortunately, the spirit category with the world’s highest sales numbers has a somewhat antiquated image. The associated consumer group is typically middle-aged to older people. The characteristic aroma of Chinese baijiu is its trademark, but the strong pungency also limits the range of consumption scenarios–as for mixing. Some traditional liquor brands have tried to rejuvenate baijiu, hoping to open the market of young people. However, the acceptance in that market segment is still comparably low. Priming baijiu as a base for cocktails, could bring the turning point in perception.

In recent years, more and more baijius with light flavor have come out. This is due to the international demand, as well as the increased effort and innovation in development of blending techniques. JIANGXIAOBAI is a typical enterprise adept at producing innovative mild flavor baijius. With these new products coming to the market, the mixology scene has one more tile to play with in their creations.

Here are some ways to enjoy your mixed drink with baijiu:

Lowering the degree of alcohol, Sprite or coke make great mixers for light-aroma baijiu. As with whiskies, one could use a drop of water to activate the aroma compounds of baijiu. Or you could cover a plum with boiling water, add ice to cool the mix down and then add the plum to your favorite baijiu. If you like a strong taste, you can add 4 liters of water to half a bottle of baijiu. Down below, find some tasty cocktails with baijiu as a base:

Starlight at Midnight

30 ml light-aroma baijiu

1 small bag of Pop Rocks candy

100 ml cola

Method: Add 4 cubes of ice into highball, pour baijiu and cola in turns. Stir, then add Pop Rocks into glass. Finally, add straw for better drinking experience.

Profile: Sweet, refreshing and tasty. Hear the sound of the Pop Rocks while drinking.

Shanghai Nights

30 ml light-aroma baijiu

10 ml lemon juice

120 ml cola

1 slice of lemon

Method: Add two ice cubes to the glass and pour the lemon juice. Stir, then fill with cola. Decorate with lemon slice.

Profile: Long drink for a chill evening chat with your friends.

Red Sorghum

15 ml light-aroma baijiu

40 ml dry red wine

1 piece of lemon peel or orange peel

Method: Add four ice cubes to the mixing glass. Pour baijiu and dry red wine in turn. Stir for a while, then strain into cocktail glass. Add one piece of lemon peel or orange peel.

Profile: This cocktail is dry and appealingly fragrant.

Baijiu cocktails might still be flying under the radar, but if you like trying new things, don’t hesitate to ask your local bartender for a new mix.

JIANGXIAOBAI is one of the pioneers in baijiu cocktails. Its J-Mix project has been specifically launched to create innovative new mixed drinks and involve the world of bartenders with baijiu. This year, the producer of sorghum spirits provided the official liquor for the IBA (International Bartenders Association) competition.

For more information, please visit: https://www.jiangjidistillery.com/

Lifestyle

Worrying About Your Tattoo Design? PRIC’D, The New Pre-Visualization Technology Got You Covered

Published

6 days ago

July 31, 2025

Michelle Langton

Photo courtesy of PRIC’D

By: Georgette Virgo

Sarah Mitchell stood nervously in front of the mirror contemplating the tattoo design she’d dreamed of wearing for years. Like many first-time tattoo clients, her excitement was tempered by uncertainty: would the design complement her shoulder as she imagined? Before she could further doubt, she decided to give PRIC’D a try, and to her surprise, this decision changed her uncertainty into confidence through the platform’s innovative pre-visualization technology.

Introducing a New Tattoo Experience

Many people find that getting a tattoo that doesn’t meet their expectations can be a devastating experience, both emotionally and financially. Many individuals spend months, sometimes years, planning their perfect design, only to be left with permanent artwork that fails to capture their vision. Clients often feel disappointed due to misaligned placement, poor consultation, or designs that don’t translate well from paper to skin.

Entrepreneur Kayhan Kiani saw this challenge and hopes to change this experience. Under his leadership, Kiani introduced PRIC’D, a platform streamlining the traditional tattoo consultation process by eliminating design uncertainty and lengthy waiting times through advanced technology.

Photo courtesy of PRIC’D

Clients can easily upload their tattoo designs, visualize them directly on a digital 3D model that matches their unique skin tone, and preview exactly how the artwork will appear on their body.

With this interactive 3D tattoo preview, clients have the flexibility to proceed, request specific adjustments, or explore entirely new design options. Once the final design is chosen, they receive an instant, accurate quote and can immediately book their appointment—all within the same seamless platform.

Photo courtesy of PRIC’D

“Many clients come to us with beautiful ideas but are hesitant about committing to permanent body art without seeing how it will look on their specific body type and placement,” explains Kiani. “PRIC’D’s pre-visualization technology eliminates this uncertainty, giving clients the confidence to proceed with their dream tattoos.”

Kiani believes that when the tattoo industry combines advanced technology with artistic excellence and unwavering professional standards, it creates an experience that transforms how people approach body art.

A Personalized Approach to Body Art

PRIC’D’s pre-visualization service is part of Kiani’s comprehensive consultation process under its premier tattoo company, INK’D London. The studio balances technological innovation with artistic proficiency. Its specialized artists, including experts in realism, portraits, blackwork, fine line work, and even Japanese Neo-Trad, use this technology to help clients refine their design choices and placement options.

When clients visit INK’D London, they work closely with dedicated consultants who guide them through the design process. With PRIC’D’s real-time size, placement, and orientation adjustments, clients can confirm that each tattoo suits the client’s body and vision. Because of this, high-profile clients have made INK’D London their home, and different artist collaborations have been featured there.

Kiani mentions, “Getting a tattoo should be a fun and seamless experience. We at INK’D, London, with our new platform, PRIC’D, eliminate all the what-ifs so our clients leave the shop satisfied with their new tattoos.”

Expanding the Best Tattoo Excellence Globally

This new pre-visualization tattoo technology represents Kiani’s commitment to establishing INK’D London as a global leader in body art. Allowing clients to preview their tattoo designs directly on their skin before any permanent ink is applied addresses a common concern among tattoo enthusiasts and first-timers. This technology enhances client confidence and showcases how INK’D London and PRIC’D merge unconventional solutions with traditional artistry.

Kiani mentions, “INK’D London with PRIC’D aim to redefine the perception of tattoos as part of self-expression and fashion globally by setting consistent quality standards in all of our procedures and introducing professional tattoo services to regions where they were previously unavailable.”

Please visit the PRIC’D website to learn more about the 3D tattoo preview.