Lifestyle
Artistic Legacy in the Spotlight – The Greenspans’ Journey of Keen to be Seen

The world of childrenswear has witnessed a transformative wave with the emergence of Keen to Be Seen. The dynamic mother-daughter duo, Lesley and Ellyn Greenspan, are at the helm of this fashion-forward endeavor. Their collective passion, creativity, and resilience have shaped this innovative brand and ignited an artistic legacy in the fashion industry.
Lesley Greenspan’s roots in the fashion world run deep. Growing up in Westchester, she was the eager apprentice to her mother, Ellyn, a successful fashion designer who managed one of the largest dress companies of her time. Ellyn, a Moore College of Art alumna, is a seasoned entrepreneur with a worldwide presence through her businesses, Cowgirls Heehaw and Bubbles Larue.
Before she embraced her role as a business owner, Lesley’s career path was as diverse as it was enriching. From internships with the renowned Elie Tahari to ventures in the food industry, Lesley’s experiences were varied and expansive. Yet, her Fashion Institute of Technology (FIT) background solidified her passion for fashion.
March 2020 marked a significant turning point in Lesley’s journey. As COVID-19 gripped the globe, Lesley and Ellyn’s compassionate and entrepreneurial spirits joined forces. With a surplus of fabric and a mother’s ingenuity, they began creating masks. Their unique designs, facilitating protection and communication, rapidly gained popularity, with celebrities joining their growing customer base. This led Lesley to set up a Shopify store, skyrocketing their outreach and laying the foundation for Keen to be Seen.
Keen to be Seen operates two factories in Queens and Brooklyn, employing a dedicated team of 22 workers each. The company specializes in childrenswear denim, with a flagship product that exemplifies its commitment to innovation – the Pocket It Jacket. This unique jacket, adorned with clear pockets, allows children to showcase their personality and accomplishments, promoting self-expression and engagement. The jacket’s design was tested and loved by children with learning disabilities, reinforcing its versatility and appeal.
Lesley envisions a promising future for Keen to Be Seen, with aspirations of becoming a household name. She actively showcases her innovative products in schools, country clubs, and trade shows and remains committed to supporting various foundations. Moreover, Lesley dreams of seeing her jackets being worn in hospitals. Inspired by her mother’s pocket-ed jacket designed for an insulin pump, she believes these jackets can provide comfort and creative outlets to children undergoing treatment.
The journey of Keen to Be Seen is an artistic legacy, blending inspiration, compassion, and creativity into a brand that celebrates children and their individuality. Follow their journey on Instagram @keen_tobeseen or explore their innovative range on their website. As the spotlight shines on the Greenspans’ journey, their artistic legacy continues to inspire and evolve, just like the children they design for.
Lifestyle
The Evolution of Automated Bottling and Labelling Solutions: From Manual to Fully Integrated Systems

In today’s fast-paced manufacturing and packaging industries, efficiency and accuracy are everything. Businesses across food, beverage, pharmaceutical, and cosmetic sectors rely heavily on bottling and labelling solutions to maintain product consistency, meet compliance standards, and enhance consumer trust. What began as labour-intensive manual processes has rapidly evolved into fully integrated, automated systems that streamline production and boost profitability. Providers such as Rentafill have played a key role in giving businesses access to flexible and scalable solutions, whether they are just starting out or preparing for large-scale operations.
From Manual Labour to Mechanised Assistance
The earliest bottling and labelling methods involved significant human effort. Workers filled bottles by hand and applied labels manually, often resulting in inconsistencies and bottlenecks in production. As demand grew, simple mechanical tools were introduced to aid with pouring and applying labels, reducing spillage and improving alignment. These early steps were crucial in laying the foundation for more sophisticated solutions.
The Rise of Semi-Automated Systems
Semi-automated bottling and labelling machines marked a turning point. By combining manual oversight with mechanical efficiency, businesses could scale production without a complete overhaul of their processes. Operators managed filling levels, adjusted labelling mechanisms, and ensured quality control while machines handled repetitive actions at higher speeds. Semi-automation was especially beneficial for small to medium-sized enterprises looking to meet growing demand without excessive upfront investment.
Fully Automated Integration
Today’s advanced bottling and labelling solutions are often part of fully integrated systems that connect seamlessly with wider production lines. Modern machines are capable of filling, capping, sealing, and labelling at high speeds with exceptional accuracy. Integration with software allows for real-time monitoring, quality assurance, and predictive maintenance, reducing downtime and waste. These systems can adapt to various container shapes and label formats, giving manufacturers the flexibility they need to keep up with changing consumer preferences and regulatory requirements.
Benefits of Automation in Bottling and Labelling
The transition to automated systems has delivered significant advantages:
• Consistency and precision – automated processes ensure uniform product presentation.
• Increased output – high-speed systems enable businesses to meet rising demand efficiently.
• Reduced costs – less labour is required, and waste from errors is minimised.
• Enhanced traceability – integration with digital systems supports compliance and batch tracking.
• Scalability – systems can be customised to suit businesses at any stage of growth.
Looking Ahead
The evolution of bottling and labelling continues as industries move towards Industry 4.0. Smart technologies, including IoT-enabled sensors and AI-driven analytics, are being integrated into packaging lines to optimise performance, detect faults early, and ensure even greater sustainability. The focus is shifting not only towards efficiency but also towards environmental responsibility, with machines designed to minimise material use and energy consumption.
Final Thoughts
From the days of manual filling to today’s fully integrated systems, bottling and labelling solutions have undergone a remarkable transformation. Businesses now have the opportunity to embrace automation in ways that improve quality, productivity, and long-term growth. Whether a company requires small-scale support or a complete packaging line, modern providers are helping industries bridge the gap between tradition and innovation.
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