Business

Atlanta-based land Mogul M. Patrick Carroll Prioritizes Health and Wellness for His Company in Wake of A Challenging 2020

Published

5 years ago

October 19, 2020

With the pandemic dictating much of 2020, Americans are forced to reevaluate life, as we all realize it . As a results of the many unexpected challenges over the course of the year, whether economic or interpersonal, there has been an enormous emphasis on maintaining not just physical health, but mental state also . The workforce, for one, has taken this matter particularly seriously. Led by visionary entrepreneur Patrick Carroll, Atlanta’s esteemed land group CARROLL is setting the bar when it involves prioritizing health and wellness for his company of quite 1000 employees. Through a newly designed health and wellness program, CARROLL looks forward to rolling out these tools and resources to all or any or any employees in mid-October.

Though the company has previously offered other programs to plug health and wellness, the company’s new program are getting to be accessible to all or any or any CARROLL employees
whether or not they seem to be a a part of an organization insurance plan. Inspired by the challenges that tons of are confronted with throughout 2020, Carroll found it pertinent to supply his employees resources which may foster a healthier lifestyle, both physically and mentally.

The new program includes the prospect to enroll in BurnAlong, an internet health and wellness platform with a litany of classes to choose from whether a soothing meditation course or a high intensity cardio workout. The platform are getting to be accessible for all CARROLL employees online anywhere, anytime.

“We wanted to provide something that might be available to all or any or any employees and their families, at any time, on their terms,” says Melanie Brasher, CARROLL’s president – People.

“We have created a solution with a wellness gift box that features a involve participation to BurnAlong, a health and wellness platform that provides online classes for all levels during variety of categories: yoga, cardio, nutrition, stress management, and more. The platform will enable our employees and their friends to reinforce their physical and mental state from home, from work – from anywhere. additionally to the large sort of classes, this platform also allows employees to participate in ‘challenges’ with each other .”

As much of the country’s communication now relies heavily on digital platforms that involve video conferencing and streaming, CARROLL’s new platform is supposed to strengthen employees’ new norm of working from home, remotely and digitally. Though the new norm is an adjustment for several , the health and wellness platform is supposed to support the company physically also as mentally. The CARROLL CEO looks forward to witnessing the impact of the wellness program not only within his own company, but in how other businesses and corporations note and still supply similar resources to their own employees.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

7 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.