The latest market research report by Salmat has given new insights into Marketing for Australians. According to its 2019 edition, around 49% of the people are today trusting the search engines. They prefer Google or Bing like search engines more, over the social media preferences or any recommendations by their friends or family.
This was the 1st report where trust over search engines was identified for any decision making, and this report also became the first to share the fact that Word of Mouth is no longer the most influential source of marketing for the Australian consumers.
Salmat Marketing Report 2019, evaluated 23 channels for marketing. And out of all, where search engines stood 1st, recommendations came 2nd (with 46% people preferring this option). This percentage has dropped drastically as compared to last year, where recommendations from friends and family was the most influential choice for 72% of Australians.
Search engines today are extremely popular. Yet, according to the report, this channel is highly underutilized. With this, the current report has highlighted one very surprising fact – the marketers are looking in a totally wrong direction for their lead generation. Only 28% of marketers are making investments in Search Engine Optimization (SEO), and only 25% are investing in Search Engine Marketing (SEM).
Salmat’s head of marketing and corporate communications, Shane McClelland, commented on this fact, “This mismatch between marketer and consumer behavior is surprising and is of course leading to challenges in reaching new customers. There’s so much change in the industry, consumers’ expectations are increasing and it’s really important for us, as marketers, to understand those shifts and changes so we can continue to get new customers into the business. ”
According to the report, around 54% marketers were instead investing in Social Media.
Vanex Group’s Superior Exchange Rates Surpass Traditional Banks
Acquiring the highest possible rates for foreign exchange is a top priority for both people and organizations. Traditional banks are no longer the only choice for currency conversion as the financial landscape changes. Enter Vanex Group, a pioneer in the money service sector that offers exchange rates that surpass traditional banks and many services that have revolutionized the industry.
Vanex Group has quickly become the go-to option for individuals looking for the best exchange rates thanks to its track record and dedication to customer satisfaction. Vanex Group, Western Canada’s top private foreign exchange firm, has challenged the status quo by providing better ways to exchange currencies than the conventional banking route.
Traditional banks sometimes burden customers with unfavorable rates and hidden fees, but Vanex Group stands out for its dedication to openness. Every financial transaction is a step toward maximizing value thanks to the company’s favorable and competitive exchange rates, well-known for saving clients thousands of dollars annually. Individuals and companies may feel secure knowing their hard-earned money is being exchanged at rates that put their financial well-being first by choosing Vanex Group.
The proficiency of Vanex Group in the foreign exchange market is the foundation for its commitment to offering better rates. The organization navigates the complexities of conversion rates to give customers a clear advantage. It is supported by a team of financial specialists with an in-depth understanding of international currencies. By ensuring that currency swaps are carried out at the most advantageous times, this economic prowess translates into real advantages for clients, further increasing the value of their transactions.
The variety of services offered by Vanex Group offers unmatched ease and competitive exchange rates. The organization makes it easy for people and businesses to conduct worldwide commerce by emphasizing rapid, secure, and safe money transfers. Vanex Group’s customer-centric strategy guarantees that the procedure is quick, dependable, and stress-free, whether shipping money across continents or enabling currency transactions related to travel.
Vanex Group’s dedication to innovation is another noteworthy aspect of its products and services. The company’s user-friendly mobile application and internet platform give customers the power to track real-time pricing and start transactions whenever convenient. The way currency exchange is done has been revolutionized by this technological integration, which saves time and encourages a more knowledgeable and empowered clientele.
The commitment of Vanex Group to offering lower prices extends beyond specific customers. The organization advances its competitive advantages to corporate partners looking to maximize their international trade initiatives with wholesale currency solutions designed for businesses. Vanex Group helps to improve profit margins and facilitate strategic expansion by enabling firms to buy or sell significant volumes of foreign currency at wholesale prices.
In conclusion, Vanex Group’s innovative strategy for offering exchange rates surpassing conventional banks is a game-changer for both consumers and companies. The business provides a more beneficial route for currency exchange by adhering to transparency standards, having a thorough understanding of finance, and using cutting-edge technology, ensuring each transaction is a step toward financial empowerment and success. Vanex Group is a leader in the field of foreign exchange for individuals looking to get the most out of their currency exchanges and optimize value.
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