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Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

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The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom. 

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

FITFCK Unveils Major App Update, Strengthening Its Position as the Go To Platform for Fitness-Focused Connections

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FITFCK, the fast-growing fitness dating brand, has launched a significant update to its iOS and Android apps. Introducing a suite of powerful new features designed to make connecting with like minded gym lovers simpler, smarter and more engaging.

The refreshed app experience allows users to filter matches by location, gender, fitness level and intent whether seeking a date, a relationship or a new social connection. The update now adds an interactive map to discover nearby users and upcoming events, a curated “Spotlight” section showcasing exclusive content, ad free browsing for premium members and message read receipts to keep conversations flowing.

“Our goal is to merge cutting edge tech with the active lifestyle that our community lives and breathes every day” said Founder Jamie Wykes-Hobday. “This update is about making those connections happen faster, easier and with even more relevance.”

In addition to its digital growth, FITFCK recently hosted a sold out event in collaboration with BoohooMAN Active. The event brought together hundreds of fitness enthusiasts for a high energy mix of workouts, socialising and entertainment. Further proving that FITFCK’s community thrives both online and in real life. With more themed workout meet and mingle events planned in the coming months, the brand is set to continue expanding its reach beyond the gym floor.

FITFCK’s blend of innovative app features and immersive events reflects its mission to create a space where fitness and connection go hand in hand breaking down barriers, inspiring healthy lifestyles and bringing like minded people together. A brand to watch out for now and in the future.

About FITFCK:

FITFCK bridges fitness and romance through advanced digital tools and curated in person experiences. Operated by Social Station Group Ltd and headquartered in UK, the brand connects thousands of fitness lovers nationwide.

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