Connect with us

Lifestyle

Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

mm

Published

on

The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom. 

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Never Too Late: G.A. Sallee’s Debut Thriller Is an Ode to Creative Timing

mm

Published

on

G.A. Sallee’s journey to authorship didn’t begin in a college writing class or with a publishing contract in hand. It began with a lifelong love of storytelling, set aside during his military service. Now, with the release of his debut novel, True Crime: Fact or Fiction, Sallee proves that creative callings don’t come with expiration dates.

Writing Without a Deadline

Sallee first discovered his passion for writing in high school, but like many, life pulled him in different directions. Service in the U.S. Army, marriage, and the everyday responsibilities of adulthood filled the years. But the spark remained.

“Once I started again, it took on a life of its own,” he says. “Halfway through, I realized I was writing a real book.”

That realization mirrors a broader shift in the publishing world. According to Publishers’ Weekly, more than 60% of debut authors today are over the age of 40. Sallee joins this wave with a novel that’s both personal and poignant, shaped by experience and driven by heart.

Inside the Pages of True Crime: Fact or Fiction

The story centers on podcaster Scott Townsend, whose true crime series leads him to investigate a 5-year-old cold case. But when he uncovers a second murder echoing the first, his pursuit of the truth becomes increasingly dangerous. What started as a strategy to grow his audience spirals into something far more threatening.

As Scott’s motives shift and his safety unravels, the novel asks timely questions: When does storytelling cross the line into obsession? And what happens when the pursuit of justice becomes personal?

The title isn’t just about the podcast content: it reflects the uncertainty surrounding Scott’s own reality. Readers are invited to question what’s real, what’s constructed, and how far someone will go for the sake of a story.

A Life That Informs the Work

Sallee served in the Iraq War and currently lives in South Carolina with his wife, Sandrice, and their three dogs. His experiences inform his writing in quiet, powerful ways. Themes of duty, perseverance, and emotional complexity run through the narrative, lending it depth without ever becoming heavy-handed.

“My dog Jake would lie on my lap while I wrote. I’d type on his back for hours,” he recalls. That simple image speaks volumes about the warmth and humanity behind the suspense.

Beyond the military and family life, Sallee’s writing space is steeped in personal meaning. Surrounded by loved ones and memories, he crafts stories that are as much about human nature as they are about crime and mystery.

A Story That Resonates Beyond the Page

In a market often driven by fast-paced trends and debut authors in their twenties, Sallee’s voice offers something different: perspective. His storytelling isn’t flashy, but focused, clear, and emotionally grounded. Readers looking for depth over drama will find a welcome space here.

He writes not just to tell a story but to connect. ‘I want people to feel like they’re part of my journey,” he says. 

What’s Next

While Sallee dreams of reaching bestseller lists and publishing more novels, his real success is in showing what’s possible when passion meets perseverance. His book is a reminder to anyone feeling the urge to create – there’s no wrong time to begin. Each word written is a step toward something meaningful.

If you’re searching for your next thriller or murder mystery with substance and heart, True Crime: Fact or Fiction deserves a place on your shelf.

You can learn more and follow G.A. Sallee’s journey at gasallee.com.

Continue Reading

Trending