Lifestyle
Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?
The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!
So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?
Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.
According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.
Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.
Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom.
Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”
Bob Myers
Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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