Lifestyle
Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?
The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!
So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?
Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.
According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.
Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.
Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom.
Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”
Bob Myers
Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.
Lifestyle
Kat Marie Alvarez: Where Innovation Meets Regulation
Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.
Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.
Turning Statutes into Strategy
For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.
Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.
Innovation Built Within Boundaries
At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.
Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.
The Art of Influence Through Alignment
Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.
Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.
Redefining the Future of Compliance and Care
KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.
By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.
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