Lifestyle

Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

Published

4 years ago

February 12, 2021

The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom.

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Lifestyle

Gutiérrez F Studio Masters the Art of Unforgettable Events

Published

3 weeks ago

September 24, 2024

Michelle Langton

Photo Credit: Gutiérrez F Studio

Byline: Katreen David

Every great love story deserves a walk down the aisle straight out of a fairytale. From the conceptualization to the perfect centerpiece, boutique event planning companies like Gutiérrez F Studio can puzzle the details together to craft an event that tells the bride and groom’s story.

Today, where wedding ideas are beautiful yet veer toward feeling recycled, Gutiérrez F Studio imparts a sense of uniqueness, identity, and human connection to every event it brings to life.

“Everyone has access to the same Pinterest boards, but our mission is to create events that are truly unique. We aim to make every detail tell a part of our clients’ stories,” shares Fernando Gutiérrez, the founder and lead creative of Gutiérrez F Studio.

Knot Your Average I Do: Crafting Experiences

From the very first consultation, it is clear that the Mexico-based event studio is anything but run-of-the-mill. Each project is a culmination of a deeply personal journey, guided by a commitment to crafting experiences that are both visually elegant and emotionally reverberant.

At Gutiérrez F Studio, the magic of a well-crafted event is not just about grand visuals; it is about creating experiences that age gracefully into core memories over time.

The nuptials designed by Gutiérrez F Studio are out to resonate deeply with the people they celebrate. As a full-service event design and production studio, Gutiérrez F Studio specializes in transforming visions into reality through custom architectural design and art. It comprises a team of warm, reliable, and innovative creatives.

What truly speaks volumes about its signature brand is the dedication to delivering seamless, end-to-end service that covers every aspect of the event. The team meticulously plans and manages every detail, collaborating exclusively with top-tier suppliers for quality that is second to none. This encompasses aspects that engage all the senses, such as top-tier audiovisual elements and menus curated by world-renowned chefs.

The studio has put its name on the map as a master of storytelling, a notion that is evident in even the minutest of details. “We don’t just follow trends. Instead, we create atmospheres that blend romance, elegance, and innovation, tailored to reflect each couple’s unique love story,” notes Fernando Gutiérrez. “Our aesthetic is concept-driven, meaning every event we design is a one-of-a-kind narrative brought to life in creatively curated spaces.”

From 2017 to Forever

Over the next 12 months, Gutiérrez and his team will actively explore opportunities to expand their target locations, aiming to bring their bespoke event design and production services to new international markets. So far, they have been the go-to brand across Mexico and Europe.

Since its founding in 2017, Fernando Gutiérrez’s company has completed over 320 projects, earning clients’ trust locally and globally. From the beaches of Mexico to its rapid expansion into the scapes of Spain and Italy, Gutiérrez F Studio has been rendering exceptional events worldwide, proving that the celebration of love is a universal language.

“Whether we’re planning events in Mexico or across the ocean, we hope to create moments that our clients will look back on fondly,” shares Fernando Gutiérrez.

For every bride and groom that the team works with, Gutiérrez F Studio promises that each walk down the aisle is the start of a new fairytale that is entirely their own.