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Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

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The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom. 

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Role of Medicine in Achieving and Sustaining a Healthy Body Mass

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The CDC’s latest numbers classify approximately 42 percent of Americans as obese, and over two-thirds of American adults qualify as either obese or overweight. Living with excess weight heightens people’s risk for debilitating and chronic but otherwise preventable conditions like stroke, type 2 diabetes, heart disease, and certain cancers.

With new weight-loss drugs like Ozempic and Wegovy on the rise, many are wondering if these medications live up to their hype and can even help end the obesity epidemic. Sergio Padron, founder and CEO of online healthcare and weight-loss support company MD Exam, believes they can — up to a point.

“It’s important to approach these medications with a thorough understanding of what they can and can’t do,” Padron says. “Magic pills for weight loss don’t exist.”

The importance of achieving a healthy body mass

According to Padron, achieving and sustaining a healthy body mass is key to good health. To obtain your body mass index (BMI), online calculators like this one from the National Heart, Lung, and Blood Institute ask for your height and weight, run them through the standard formula, and generate your score. The last step is to find this number in the standardized ranges considered underweight, normal weight, overweight, or obese.

“Many healthcare professionals use the body mass index (BMI) for a quick approximation of most people’s health,” he explains. “All you need is the patient’s weight and height, and you can calculate this number.”

There are exceptions, however. “In particular, bodybuilders and other athletes can generate results that make it seem like they aren’t healthy, when in fact they’re in excellent condition,” Padron explains. “That’s because BMI doesn’t consider muscle mass, and muscle is more dense than fat. In addition, BMI doesn’t account for visceral fat being more dangerous than fat deposits elsewhere in the body.”

That’s why Padron cautions people not to make snap judgments based on BMI alone and to seek a more comprehensive view from healthcare professionals. “Factors like body composition, blood markers, and lifestyle need to be considered,” he explains, “which is one of the many reasons why we only offer individualized care at MD Exam.”

If your BMI falls in the overweight or obese categories, then it’s time to make a change. “Unfortunately, excess body weight means you could be developing major health problems that you otherwise wouldn’t,” Padron says. “Being overweight has also been associated with depression. In my experience, it can have a negative impact on self-esteem and even lead to the development of eating disorders.”

Luckily, groundbreaking new drugs have become available to help people recover their quality of life.

How Ozempic and Wegovy can help

According to Padron, pharmaceutical solutions like Ozempic and Wegovy can help most people achieve and sustain a healthy body mass. These medications reduce appetite and increase feelings of fullness, thereby enabling people to regulate their consumption better.

“One of the most important things our patients report is that they’re no longer tormented by cravings,” Padron says. “They find it easier to avoid overeating in the first place.”

In addition, Ozempic and Wegovy have been shown to decrease visceral fat — the dangerous kind of fat deposits. “The idea is to optimize health and well-being, not just lose weight,” Padron says. “We want to make sure you lose the right pounds. When you lose visceral fat and keep muscle, you are heading in the right direction and your body composition improves.”

In some rare cases, however, Ozempic and Wegovy aren’t effective. “Luckily, other interventions can be effective in those cases, such as Tirzepatide or classic weight-loss drugs,” Padron says.

Yet Padron emphasizes that weight-loss drugs alone are insufficient to achieve and sustain a healthy body mass.

Personalized, comprehensive support

“Just taking a pill won’t make pounds disappear,” Padron says. “To lose weight, it’s necessary to get real about your lifestyle and actually change your habits. If you haven’t been exercising, for instance, then it’s time to start getting up a little earlier and going for a morning walk. If you haven’t been eating well, then it’s time to stop buying soda and junk food.”

Easier said than done? “We know it’s hard,” Padron says. “That’s why our program takes support seriously. Our medical staff works with patients one-on-one to develop treatment plans that will work for them. We also provide coaching and connect patients to each other for mutual support and accountability. MD Exam is a community. People make friends for life on our platform.”

Lose weight, feel great

Obtaining a healthy body mass often leads to increased energy levels, improved mobility, and reduced joint pain. It can also help control chronic conditions like high blood pressure and sleep apnea, as well as forestall the development of preventable diseases. If that isn’t already enough, it can also boost patients’ self-confidence and mental health.

“Our patients experience an incredible feeling of accomplishment and empowerment,” Padron says. “Losing weight can be truly transformative. I can’t tell you how many people have told me their whole outlook on life has become more positive.”

For Padron, helping people lose weight is its own reward. “I love watching people shed their depression and come back to life,” he says. “This is the most rewarding work I can imagine.”

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