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Brand Recognition: How to Make Your Clothing Brand Stand Out From Competitors




In the fashion industry, there are brands that are easily recognized and then there are brands that cause people to questionably raise one eyebrow. This is normal. The fashion industry is a heavily saturated market and finding a way to stand tall in this ever-changing market can be quite tricky, but still very possible. In fact, the aspect of the industry being an ever-changing market is one of the biggest reasons why achieving success is possible.

According to, the industry hitting its saturation point happened years ago and the battle to keep the attention of shoppers is what has lead to several retail business owners continually “slashing prices” just to keep their business afloat. But in the midst of change and adapting to the changes, could the saturation be hindering or helping retail businesses in the long-run?

The continuous changes in the industry are what most people like to call “trends.” The thing about trends is that as they change, your efforts to keep your brand relevant have to change too. This is going to require some calculated thinking and smart business moves… one misstep in your approach could make your brand recognizable for all the wrong reasons, which can, in turn, cause irreversible damage.

To give your clothing brand a shot at becoming a household name, follow these tips to stand out from your fashion industry competitors.

Ways to Make Your Clothing Brand Stand Out in the Crowd

Tell the Story Behind Your Brand

Storytelling is a major part of brand recognition. Why? Because even if you’re selling a line of clothes that are similar to thousands of other brands, it’s a pretty safe bet that they’re not going to have the same story behind their brand as yours.

What you may not realize is that more and more shoppers are becoming more interested in the people behind the brand than the brand itself. We are in the era of the informed shopper and they will conduct research on a brand or company before committing to a purchase.

By sharing your story, you’re giving the informed customer an original and genuine reason to shop with your brand. You, of course, don’t want your story to overshadow the products you’re selling but don’t be afraid to share your story with your audience…

Remember, people respond much better to people than meaningless objects. It’s your story that’s going to bring your products to life.

Make Sure Your Brand and Pieces are Consistent

Consistency is a design element that should be present from start to finish of your clothing brand… ultimately, consistency is what makes your brand memorable. Everything from your brand’s slogan to the design of your clothing labels, consistency is key in helping your brand become a household name.

It was mentioned earlier that fashion is an ever-changing industry, and it is, but while it’s important to keep up with the latest changing trends, it’s also important to implement consistency in the fashion industry’s world of chaos.

Consistency promotes trust, letting your audience know that you’re not changing and they can count on your brand to be the one thing that hasn’t changed on them. Consistency can come in many forms too. You can promote consistency through social media posts, how quickly you respond to customer inquiries, color choices, and by creating custom clothing tags… Wunderlabel Clothing Labels is a great company to help bring your custom labels to life.

Understand Who Your Target Customers Are

One of the worst things you can do for your brand is to not have a clear understanding of who your clothes are for. What age group are your clothes for? What do your customers do for a living? Are they single or married? These are all questions that not only play a role in who your target or ideal customer is, but it will also have a major influence on the types of clothes you sell to them!

Just look at the up and coming fashion trends you’re seeing now. You’re seeing people wearing clothes that you can’t find in any retail stores now. Why is that? Because people are turning to more custom looks. Clothing manufacturers are now turning to expert designers to create custom clothing pieces.

Custom pieces and uniqueness may be a fashion trend that’s hot right now but it definitely has the potential to turn into a timeless, revolutionary fashion statement.

Standing the Tests of Time

If you pay close attention to the popular brands everyone knows and loves today, you’ll notice that over the years, they never were complacent on their journey to success. In order to remain relevant through the years, they had to adapt to the changes that came with the industry without losing focus on what they wanted their brand to be recognized for.

Your brand can also stand the tests of time. If you can keep your business goals and the needs of your customers at the forefront of every calculated move you make, you’ll be able to grow with your customers, and eventually, become the household name you always wanted.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Ultimate Guide to the Essential Social Skills in Business




Effective communication and strong relationships are essential for success in the workplace. One factor that can greatly influence these qualities is emotional intelligence, often abbreviated as EQ. EQ refers to the ability to identify, understand, and manage one’s own emotions, as well as the emotions of others. Research has shown that individuals with high levels of EQ are better equipped to handle stress, communicate effectively, and work collaboratively with others (Chamorro-Premuzic & Sanger, 2016).

Research has consistently shown that emotional intelligence (EQ) is an important predictor of job performance and success in the workplace. EQ is comprised of a set of skills that allow individuals to recognize, understand, and regulate their own emotions, as well as the emotions of others. In addition, individuals with high EQ are better able to communicate effectively, build relationships, and navigate complex social situations. As a result, they are often viewed as effective leaders and collaborators, and are more likely to achieve their personal and professional goals.

In fact, a number of studies have demonstrated the significant impact that EQ has on job performance and success. For example, one study of 85 upper-level managers found that those with higher EQ scores were rated as more effective leaders by their subordinates (Law, Wong, & Song, 2004). Another study of 151 employees found that those with higher EQ were more likely to be promoted within their organization over a five-year period (Carmeli, Brueller, & Dutton, 2009). These findings highlight the importance of EQ in the workplace and suggest that developing these skills can lead to significant benefits for both individuals and organizations.

According to a study conducted by TalentSmart, a leading provider of EQ assessments, EQ is responsible for 58% of success in all job types (Bradberry & Greaves, 2009). In contrast, IQ only accounts for about 4% of success in the workplace. This suggests that EQ is a crucial skill set for individuals in any professional field. Fortunately, EQ is a skill that can be developed and honed over time with practice and awareness.

There are several key components of EQ that are particularly important for success in the workplace. These include: 

Self-Regulation: This refers to your capacity to recognize and control your emotions. Sometimes treating them when they arise may be necessary. Understanding how to manage your anger is essential. However, it can also cover how to control the feelings you’ll experience.

Self-Awareness: This implies recognizing and understanding your own feelings. Do noisy places make you nervous? Do other people talking over you make you angry? Knowing these truths about yourself shows that you are working on your self-awareness. Being conscious of yourself is necessary for this phase, which can be more complex than it sounds.

Socialization: This category focuses on your capacity to manage social interactions and direct relationships. It doesn’t entail dominating others but knowing how to work with others to achieve your goals. This could entail presenting your ideas to coworkers, leading a team, or resolving a personal disagreement.

Motivation: Strong motivators include external forces like money, status, or suffering. Internal motivation, however, plays a significant role in Goleman’s concept. By doing so, you demonstrate your ability to control your cause and initiate or continue initiatives of your own volition rather than in response to external demands.

Empathy: It’s equally critical to be sensitive to others’ feelings. This may entail learning to identify different emotional states in individuals — for example, can you tell the difference between someone at ease and someone anxious? — but it also requires comprehension of how other people may react to their current situation. Empathy is one of the essential traits in business and business leadership.

A thought leader in this space, Michael Ventura has built a career advising organizations on the importance of emotional intelligence in the workplace. In his book, Applied Empathy, Ventura highlights the value of empathy in business and provides strategies for developing and applying this skill set. With two decades of experience as a leader, facilitator, and educator, Ventura’s work has made impact in with prestigious institutions such as Princeton University and the United Nations as well as corporate clients such as Google and Nike.

Through his work, Ventura advises leaders to focus on the development of EQ in order to help individuals improve their communication, collaboration, and leadership skills, ultimately leading to greater success in the workplace. Experts like Ventura continue to support the growing body of research on the value of EQ in business, and the evidence that organizations who invest in the EQ of their teams help to create a more empathetic and successful professional environment.

And it’s worth noting that EQ isn’t just important for individual success in the workplace, but also for overall organizational success. A study by the Center for Creative Leadership found that EQ was a better predictor of success than IQ or technical skills in the workplace, and that teams with higher levels of EQ tend to be more effective and productive (Boyatzis, Goleman, & Rhee, 1999). By cultivating a culture of empathy and emotional intelligence, organizations can improve their overall performance and create a more positive work environment for their employees.

In conclusion, emotional intelligence is a crucial component of success in the workplace, and individuals and organizations alike should prioritize the development of these skills. The ones that do not only develop a leading edge in their category, but also become a meaningful place to work for their teams. And in today’s rapidly changing talent landscape, the retention of highly capable, emotionally intelligent leaders is one of the greatest keys to unlocking success.


Boyatzis, R. E., Goleman, D., & Rhee, K. S. (1999). Clustering competence in emotional intelligence: Insights from the emotional competence inventory (ECI). In R. Bar-On & J. D. A. Parker (Eds.), Handbook of emotional intelligence (pp. 343-362). Jossey-Bass.

Bradberry, T., & Greaves, J. (2009). Emotional intelligence 2.0. TalentSmart.

Chamorro-Premuzic, T., & Sanger, M. N. (2016). Does employee happiness matter? Journal of Organizational Effectiveness: People and Performance, 3(2), 168-191.

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