Business

Building Your Brand with Sidney Hoff

Published

5 years ago

July 17, 2020

Your brand is how your clients will recognize you. Are you doing your brand justice?

Building a brand isn’t easy, and it’s crucial that you have a clear idea of your brand before you get started. Changing brands is always a difficult decision, and there are several factors that you need to consider before you decide to start again. Obviously, one of the best ways to ensure that you don’t have to change your brand is getting it right from the start!

In the following article, Sidney Hoff is going to give you his expert tips on how to get your brand off to the right start!

Your brand needs to be consistent – Your brand needs to be recognizable across everything you do. All your company branding needs to remain compatible with your social media and marketing branding so people can instantly recognize it. If you’re using multiple logos and photos, it’s time to come up with one theme.
What separates you from the rest? – What is it that sets you apart from your competition? Look for factors that make you different and then focus on them in the social media and marketing content that you create.
Create meaningful content – Create content that resonates with your target audience and adds value. Staged photos are great but look for more organic material that tells your audience something unique about you, your brand, or your products.

In 2010 Sidney Hoff co-founded one of the most successful entertainment companies in the world, and now he’s moved on to become the owner of The Gifted Agency. If you have been looking for an advertising agency that specializes in helping independent businesses, then The Gifted Advertising Agency is just what you have been searching for! You can connect with them on their website or via social media on Facebook.

Business

Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

Published

4 hours ago

May 4, 2025

Matthew Wiles

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.

Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.

In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.

“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”

The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.

As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.

About Zooly:

Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.