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Cake and Sales: The Ingredients Make All the Difference

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Everyone wants a piece of success in their life. Whether it be from selling homemade baked goods or handling your businesses microsites, the ingredients can make all the difference. Finding qualified prospects and achieving a sale are at the forefront of business goals. 

Thanks to the new online landscape, targeted content marketing is a powerful tactic being used by many to educate and attract qualified leads.

However, as the old saying goes “never put all your eggs in one basket”, so below we are going to look at how to build a diverse strategy.

Let’s explore some ideas to generate purchases and create lasting clients.

Generating Leads

As any sales representative can attest, even when the prospect is a good fit, they aren’t always able to close the deal. Maybe the timing isn’t right, or the company doesn’t currently have a strong need or budget for what you’re selling or providing.

Make sure everyone in your business knows that winning in sales means winning at work. Each one of your employees, yourself included, should have incentives to really promote the brand. Maybe a bonus or extra paid time off for whoever makes a sale. 

Ask your customers how they’re doing. Send emails or messages out to previous buyers and question them about your services. Maybe they have some useful feedback. Not only does this promote authenticity and gets them thinking about your brand, it’s an opportunity to ask for referrals. If you own a bakery, include some sort of discount and ask for your customer to bring a friend next time they visit.

You can strengthen your sales process with amazing marketing content to help your prospects. Maybe a prospect isn’t ready to buy, but you can still add incentives. It could be something like, “I understand that you aren’t ready to make a purchase. How about I send you over some complimentary coupons? From what you’ve told me about your love of chocolate, I think they might brighten your day.”

Digital Marketing

Let’s assume you have a bakery. Although bakeries are small businesses, it doesn’t mean you have less to worry about. Oftentimes, smaller businesses don’t have as many resources to work with. Thankfully there is the internet.

When a potential customer is relaxing at home craving something tasty, a doughnut perhaps, instead of opening up an old phone book, they’re more likely going to use a trusted search engine. SEO companies are made for just that. They get your business found on the World Wide Web.

A good SEO campaign will boost all aspects of your business. From creating or optimizing your website, which is something all businesses need to have, to local outreach and generating word-of-mouth on social media, the final result will be a multi-faceted approach to strengthening your brand, obtaining new customers, and ultimately finding increased success.

Another avenue to take towards elevating your business could be targeting customers. Find out where your target audience goes, online and otherwise. Leave pamphlets around town and email or message, in a friendly and professional manner, people who are likely to stop by your shop. Give them an incentive, like a bake sale or a fund-raising event. Have a way to add their email addresses to your list, either by asking in-person when they come to your store or over the internet. 

No matter your budget, your business can utilize at least one of these avenues of marketing. If your brand isn’t making progress then you are falling behind. Your goal as a business owner is not to break even, but to achieve growth and further your success.

Microsites

A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but may exist as a subdomain.

Microsites can be used to help brands achieve a number of things. For example, some companies have used them to highlight a specific campaign or target specific buyer personas. Others have used them to tell a short story, or to inspire a specific call-to-action.

Take Domino’s Pizza for example. One year they really amped up the promotion of the DXP vehicle, a delivery car specifically designed for Dominos. The site is dominosdxp.com, while dominos.com remains their main site. See how microsites can work?

Using a microsite for specific business tactics could help optimize your brand. Your bakery might sell cookies, doughnuts and muffins, but maybe you want to make a huge event selling Valentine’s cupcakes. To do this, promoting a microsite for your customers to visit before they come in could improve business. Offering special discounts or an extra cupcake if they visit said site and share it on social media could help get the word out.

Don’t limit your ingredients when you have so many to choose from!

Time and Testing

Proper scheduling and time management will encourage a productive work environment. Creating productive meetings is important for yourself and employees. See where things are great and where they need to be improved. Testing involves trial and error, so it’s okay if things aren’t always perfect.

Getting to know your employees is just as important as getting to know your customers. It’s like keeping in contact with family, you want to promote good business relationships as well. Having good relationships improves morale and creates more sales. You’ll get better at relationship marketing and offering value to everyone you shake hands with.

Incorporate creative content into your business as well. Try going out of your element- if you blog about your bakery, try using video and see how well it does. Being creative could also spark a niche you never knew you had. This could form into another option for your business to host an exciting event or a sale. 

Remember to remain consistent with your products, services and ingredients, and soon your business will perform at its best.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

The Future of Education Through Patricia Vlad’s Eyes

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The traditional systems that once defined learning, rigid curricula, standardized testing, and a narrow focus on academic performance, are increasingly being questioned. And why is that?

Starting in the 1880s, thinkers like John Dewey advocated for a shift in teaching methods, leading to the rise of progressive education. Unlike traditional models that emphasize rote learning and job preparation, progressive education puts students at the center of the learning experience. Changemakers like Patricia Vlad also believe that hands-on, experiential learning is the key to deeper understanding. This approach prioritizes critical thinking, curiosity, and personal passions, encouraging students to become lifelong learners who actively engage with new ideas and problem-solving. Schools and parents that embrace this model focus not just on what students need to know but on how they can continue to grow and adapt throughout their lives.

As the world changes, so do the skills, knowledge, and adaptability students need to succeed. The future of education is about personalization, inclusivity, emotional intelligence, and meaningful learning experiences.

With years of global teaching experience, Patricia has seen firsthand how different education systems approach learning. She believes that the future of education must embrace neuroscience, technology, and self-awareness to create a system that is not just efficient but also empowering for students.

“Education should be about more than just passing tests. It should equip students with the skills to navigate life, understand their strengths, and feel empowered in their learning journey,” Patricia emphasizes.

The Future Belongs to the Emotionally Intelligent

Unlike technical skills that may become obsolete with automation, EI – our ability to understand and manage emotions, build relationships, and navigate challenges, remains uniquely human. It plays a crucial role in self-awareness, resilience, effective communication, helping individuals excel in both personal and professional life.

When it comes to EQ, think of it like this: Kids with strong emotional intelligence are better at handling stress, resolving conflicts, and overcoming challenges. Studies suggest that EQ is a stronger predictor of long-term success than IQ. And let’s be real, no matter how advanced AI gets, it will never replace the depth and impact of human connection.

How LevelUp Cultivates Emotional Intelligence Through Patricia’s Coaching

1. Learning Will Be Personalized and Strength-Based

Instead of forcing students to fit into a system, education will be tailored to each child’s learning style, strengths, and interests. Neuroscience-backed methods – such as learning based on attention spans, emotional regulation, and brain development research – will be used to create adaptive learning environments, allowing students to progress at their own pace.

Through tools like LevelUp, which incorporates the Big Five Personality Model, teachers and parents will have a better understanding of a child’s cognitive profile, enabling them to offer more personalized support.

2. Emotional Intelligence Will Be a Core Part of Learning

The future classroom won’t just cover maths, science, history, or even language – it will also focus on self-awareness, empathy, and social skills. As research shows language doesn’t just communicate thought; it actively shapes it. The intentional use of language can influence how the brain processes emotion, memory, and social connection – making it a powerful tool for developing emotional intelligence.

LevelUp integrates EI into its framework, ensuring students not only understand themselves better but also build confidence, manage stress, and develop strong interpersonal skills.

3. Education Will Be More Interdisciplinary

The future of learning will move away from isolated subjects and toward interdisciplinary education, where concepts from different fields are connected and applied to real-world problems.

For example, students might blend neuroscience with psychology to understand learning processes or combine technology and art to develop creative solutions.

4. Technology Will Support, Not Supplant Human Connection

In the classroom of the future, meaningful engagement between students and teachers will remain at the heart of learning. Peer collaboration, hands-on projects, and real-time feedback from teachers will continue to be irreplaceable elements of education. 

Technology will play a supporting role enhancing, rather than dominating, the learning process.

Whether through gamified modules, virtual simulation, or adaptive platforms, tools like LevelUp will be used intentionally to deepen understanding and personalize feedback, always in service of human connection, not as a substitute for it.

5. Schools, Parents, and Students Will Work Together

Education won’t be confined to the classroom. Parents will play a bigger role in guiding their children’s learning, using tools like LevelUp to track progress, support emotional development, and encourage curiosity at home.

By strengthening the parent-child-teacher connection, education will become a team effort, ensuring every student receives the support they need to reach their full potential.

A Future Built on Empowerment

By combining neuroscience, technology, and emotional intelligence, Patricia is helping to reshape education into something that prepares students not just for exams, but for life itself.

A truly effective education system values each student’s creativity and passions—not just their ability to recall information. Instead of just delivering information and expecting rote memorization for test scores, teachers encourage active, hands-on learning through projects, experiments, and peer collaboration. This approach allows students to explore topics that genuinely interest them, making learning more engaging, meaningful, and personal.

The LevelUp platform, developed under Patricia’s leadership, is contributing to a growing shift toward education that is rooted in self-awareness and real-world readiness. Additionally, emotional intelligence is a core part of learning, not an afterthought.

One story that sticks with Patricia is that of a student named Ethan, who had always been labelled “distracted” in class. His teachers described him as bright but inconsistent, often zoning out or fidgeting during lessons. When his LevelUp profile revealed high reactivity and strong openness, a new picture emerged: Ethan wasn’t disengaged—he was overwhelmed by too much information at once and thrived when topics were explored through hands-on, creative activities.

With this insight, his teacher began breaking tasks into smaller steps and introducing art and building projects tied to the curriculum. For the first time, Ethan started raising his hand during class and even stayed back after school to show his work. “We’d been trying to ‘fix’ him when all we needed was to understand him,” his teacher later shared.

It was a small shift, but for Ethan, it changed everything.

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