Marketing is necessary for entrepreneurs to connect with their respective customers. In this digital age, marketing has become a substantial component of each business. Digital marketing plays an effective role in maintaining direct communication between a business and its consumers. An important subset of digital marketing is advertisement. People spend a great amount of time on their digital platforms and companies use this to their benefit. This helps a business gain more visibility and promote themselves in front of their target audience. Cameron Farthing is the co-founder of a successful global digital marketing agency called ‘The Normal Company’.

Cameron Farthing was 17 years old when he decided to drop out of college. He was extremely ambitious to discover his purpose in life and work hard to make a living. He came across the idea of becoming a commercial diver and despite seemingly difficult he went ahead without much hesitation. He borrowed a loan from his father to enroll himself in a course for commercial divers. He spent 3 years tirelessly working as a commercial diver but he realized his determination to pursue it further had lowered. This led him to discover multiple other options. He started with a Youtube channel and then growing and selling Instagram accounts followed by affiliate marketing and reselling sneakers. However, he did not feel passionate enough to continue with any of these. 

Cameron Farthing discovered e-commerce and drop shipping. He launched his e-commerce store and earned a profit of 4000 pounds within his first month. He altered his business model to accommodate the growing sales and within 10 months his profit hit 6-figures. He wanted to primarily give attention to his e-commerce business and this led him to quit his job as a commercial diver. He launched several more e-commerce stores and his business began to expand rapidly. He invested 90% of his profits in surrounding himself with some of the top digital marketers working on platforms like Facebook, Snapchat, and Instagram. He worked hard to learn from them and focused on familiarizing himself with leading marketing platforms. 

Everything Farthing had worked for led him to the realization that he was most passionate about digital marketing. He had learned how to become an expert in using digital advertisements to help global brands accelerate their e-commerce growth. This knowledge was applied to the formation of ‘The Normal Company’ in 2019.  This digital marketing agency assists brands to generate more revenue on monthly sales. They deal by connecting with a brand on an interpersonal level. They allow the brands to widen their perspective and truly believe in their goals. The agency designs ideas for brands to expand their growth by recognizing their potential. Additionally, they assist brands that are stuck with stagnant monthly sales to achieve well over 6-figures in sales. Their pattern to aid development is implemented systematically. 

Cameron Farthing is an expert in advertisement on Facebook and Instagram. He has helped global brands increase their revenues by promoting their e-commerce growth through advertisements on social media. He believes that brands need to expand systematically as the e-commerce and digital marketing industry is constantly growing. This growth will lead to an increase in competition and understanding the power of skillful advertisement will prove to be highly valuable for brands globally.