Marketing is necessary for entrepreneurs to connect with their respective customers. In this digital age, marketing has become a substantial component of each business. Digital marketing plays an effective role in maintaining direct communication between a business and its consumers. An important subset of digital marketing is advertisement. People spend a great amount of time on their digital platforms and companies use this to their benefit. This helps a business gain more visibility and promote themselves in front of their target audience. Cameron Farthing is the co-founder of a successful global digital marketing agency called ‘The Normal Company’.
Cameron Farthing was 17 years old when he decided to drop out of college. He was extremely ambitious to discover his purpose in life and work hard to make a living. He came across the idea of becoming a commercial diver and despite seemingly difficult he went ahead without much hesitation. He borrowed a loan from his father to enroll himself in a course for commercial divers. He spent 3 years tirelessly working as a commercial diver but he realized his determination to pursue it further had lowered. This led him to discover multiple other options. He started with a Youtube channel and then growing and selling Instagram accounts followed by affiliate marketing and reselling sneakers. However, he did not feel passionate enough to continue with any of these.
Cameron Farthing discovered e-commerce and drop shipping. He launched his e-commerce store and earned a profit of 4000 pounds within his first month. He altered his business model to accommodate the growing sales and within 10 months his profit hit 6-figures. He wanted to primarily give attention to his e-commerce business and this led him to quit his job as a commercial diver. He launched several more e-commerce stores and his business began to expand rapidly. He invested 90% of his profits in surrounding himself with some of the top digital marketers working on platforms like Facebook, Snapchat, and Instagram. He worked hard to learn from them and focused on familiarizing himself with leading marketing platforms.
Everything Farthing had worked for led him to the realization that he was most passionate about digital marketing. He had learned how to become an expert in using digital advertisements to help global brands accelerate their e-commerce growth. This knowledge was applied to the formation of ‘The Normal Company’ in 2019. This digital marketing agency assists brands to generate more revenue on monthly sales. They deal by connecting with a brand on an interpersonal level. They allow the brands to widen their perspective and truly believe in their goals. The agency designs ideas for brands to expand their growth by recognizing their potential. Additionally, they assist brands that are stuck with stagnant monthly sales to achieve well over 6-figures in sales. Their pattern to aid development is implemented systematically.
Cameron Farthing is an expert in advertisement on Facebook and Instagram. He has helped global brands increase their revenues by promoting their e-commerce growth through advertisements on social media. He believes that brands need to expand systematically as the e-commerce and digital marketing industry is constantly growing. This growth will lead to an increase in competition and understanding the power of skillful advertisement will prove to be highly valuable for brands globally.
Jobs That May be Under Your Radar
According to the U.S. Bureau of Labor, the average worker can expect to sit nearly 45% of the work day. On the surface, that doesn’t sound so bad. However, what isn’t considered is the effect that having a college degree has on that percentage.
Despite lengthy research, there simply isn’t much data on how much people tend to sit at work if they have a college degree versus not having one. However, looking at specific occupations does show data.
Jobs including accounting, business, and tech tend to lead to workers sitting anywhere from 70-80% of the time.
In fact, with an exception to a few areas where a degree is required, most of the post-college workforce appears to be in a position where they spend most of their day at a desk.
For some, this is not an issue. For many others, it can lead to increased stress, dissatisfaction at work, weight gain, and a repetition of tasks that get old after a few days. So why do people continue to work in these environments? Part of it may be our tendency to follow the crowd, and college programs often funnel their graduates to these kinds of jobs.
What if someone wants to break away from the norm? There are certainly options, and here are just three of them.
Coaching a sport can be one of the most satisfying and productive jobs that exist. On top of the satisfaction of helping athletes improve their skills, depending on the coach, it can also serve as a workout and a way to stay active.
This option can be especially good in unique sports such as rowing, pole vault, or Irish dance. Many potential clients/athletes may not know about these opportunities, but once word gets out, there may be a lot of interest. Moving up in these specific fields is much easier than trying to go the route of a football or basketball coach. If a rowing team is looking for a coach, and you’ve got the experience, you may end up in a small candidate pool for a great job.
Run an Excursion
Everyone loves excursions while on vacation. It’s a market that’s growing every year, and with the right equipment and skills, it’s very possible to have success here. The best part is that almost no matter where you go, the market will be there.
In a tourist area like Orlando, Florida, so many people go that despite a lot of excursion options, opportunity is still there. On the flip side, in a small town in Kansas, the market may be small, but there won’t be any competition.
The key is to be unique. If close to a desert, a dune buggy adventure will catch a lot of people’s attention. If there are already a lot of those excursions available, have a romantic candlelight dinner under the stars. The possibilities are endless. If you decide that you want an excursion that will keep you up on your feet and active, that’s totally up to you.
Start a Business
Starting a company can be stressful and overwhelming, especially with zero experience. One key is to utilize resources and not pretend that you know how to do everything. Just as you wouldn’t have a plumber frame a house, a dentist perform brain surgery, or an engineer file your taxes, running everything for your business alone will likely not be successful.
Odds are, you may be able to do the business part, but utilizing resources for other areas can help make a business successful.
What does this have to do with not sitting all day? Similar to the excursion idea, starting your own business means choosing your hours, and the work style. You may decide that 7-10 AM is a great time to do all the paperwork and desk-related tasks, take a break from 10-11 AM, and then spend 11-4 PM doing active tasks related to the business. You can decide to work late at night and keep the mornings open.
With few exceptions, a self-business allows you to work when, where, and how you want.
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