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Cameron Farthing: ‘The Advertising Wizard’




Marketing is necessary for entrepreneurs to connect with their respective customers. In this digital age, marketing has become a substantial component of each business. Digital marketing plays an effective role in maintaining direct communication between a business and its consumers. An important subset of digital marketing is advertisement. People spend a great amount of time on their digital platforms and companies use this to their benefit. This helps a business gain more visibility and promote themselves in front of their target audience. Cameron Farthing is the co-founder of a successful global digital marketing agency called ‘The Normal Company’.

Cameron Farthing was 17 years old when he decided to drop out of college. He was extremely ambitious to discover his purpose in life and work hard to make a living. He came across the idea of becoming a commercial diver and despite seemingly difficult he went ahead without much hesitation. He borrowed a loan from his father to enroll himself in a course for commercial divers. He spent 3 years tirelessly working as a commercial diver but he realized his determination to pursue it further had lowered. This led him to discover multiple other options. He started with a Youtube channel and then growing and selling Instagram accounts followed by affiliate marketing and reselling sneakers. However, he did not feel passionate enough to continue with any of these. 

Cameron Farthing discovered e-commerce and drop shipping. He launched his e-commerce store and earned a profit of 4000 pounds within his first month. He altered his business model to accommodate the growing sales and within 10 months his profit hit 6-figures. He wanted to primarily give attention to his e-commerce business and this led him to quit his job as a commercial diver. He launched several more e-commerce stores and his business began to expand rapidly. He invested 90% of his profits in surrounding himself with some of the top digital marketers working on platforms like Facebook, Snapchat, and Instagram. He worked hard to learn from them and focused on familiarizing himself with leading marketing platforms. 

Everything Farthing had worked for led him to the realization that he was most passionate about digital marketing. He had learned how to become an expert in using digital advertisements to help global brands accelerate their e-commerce growth. This knowledge was applied to the formation of ‘The Normal Company’ in 2019.  This digital marketing agency assists brands to generate more revenue on monthly sales. They deal by connecting with a brand on an interpersonal level. They allow the brands to widen their perspective and truly believe in their goals. The agency designs ideas for brands to expand their growth by recognizing their potential. Additionally, they assist brands that are stuck with stagnant monthly sales to achieve well over 6-figures in sales. Their pattern to aid development is implemented systematically. 

Cameron Farthing is an expert in advertisement on Facebook and Instagram. He has helped global brands increase their revenues by promoting their e-commerce growth through advertisements on social media. He believes that brands need to expand systematically as the e-commerce and digital marketing industry is constantly growing. This growth will lead to an increase in competition and understanding the power of skillful advertisement will prove to be highly valuable for brands globally.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Choosing a Reliable Roofing Contractor: 10 Questions to Ask




The durability and safeguarding of your home are heavily reliant on the state of your roof. Whether you’re confronted with repairs, a full replacement, or the installation of a new roof, the selection of the perfect roofing contractor holds paramount significance. Determining whether you’re selecting the best option among the abundance of choices available can be difficult. In order to help you with this crucial decision-making process, we have painstakingly put together a list of 10 crucial inquiries to ask potential roofing contractors.

1. Are You Licensed and Insured?

Verify the contractor’s eligibility to operate in your locality by scrutinizing their credentials, and be sure to demand evidence of insurance. The significance of this step lies in its role as a protective shield, guarding you against potential liability should any accidents or property damage transpire during the course of the project.

2. How Long Have You Been in Business?

Experience matters in the roofing industry. Contractors with a long history of successful projects are often more reliable and capable of handling various roofing issues.

3. Can You Provide References?

In the process of choosing a contractor, it is imperative to request references from their previous clients. A trustworthy contractor will not only furnish you with a roster of contented customers but will also supply their contact details, affording you the opportunity to reach out directly and delve into their firsthand experiences. This direct feedback will provide invaluable insights into the contractor’s performance, professionalism, and dependability, empowering you to make a well-informed decision.

4. What is Your Specialty?

Roofing contractors may specialize in specific types of roofing materials or projects. Make sure they have experience with the type of work you need, whether it’s asphalt shingles, metal roofing, or commercial roofing.

5. Do You Offer Written Estimates?

To foster clarity and preempt potential misunderstandings, it is strongly advised to refrain from solely relying on verbal estimates. Instead, it is prudent to seek a thorough, written estimate that encompasses all critical facets of the project. This written estimate should include a complete analysis of the necessary materials, an estimate of labor expenses, and a clearly defined schedule outlining the project’s key checkpoints and the anticipated completion date. By employing this tactic, you can provide the groundwork for good communication and guarantee that all stakeholders are aware of the needs and parameters of the project.

6. What Warranty Do You Offer?

Inquire about the warranties they offer for both materials and workmanship when choosing a contractor. An honest and reliable contractor will always stand behind their work and provide thorough warranties that shield you from any potential flaws or problems that might develop later. These guarantees not only give you peace of mind, but they also show how dedicated the contractor is to producing top-notch outcomes and assuring your pleasure throughout the entire process. So, don’t hesitate to ask about the warranties and make an informed decision that gives you added confidence in your choice of contractor.

7. Do You Have Proper Permits and Documentation?

Ensuring that the contractor you hire will manage all the necessary permits and paperwork on your behalf is of utmost importance. This proactive approach not only conserves your valuable time and effort but also serves as a protective barrier against potential legal complications or entanglements that could surface down the road. By entrusting these responsibilities to a dependable contractor, you can enjoy peace of mind and dedicate your focus to other aspects of your project or business with unwavering confidence.

8. What Safety Measures Do You Have in Place?

Ensuring safety should always be a paramount concern when undertaking any roofing project. It is crucial to inquire about the contractor’s safety practices, which encompass not only the equipment they utilize but also the extent of their training. By doing so, you can help guarantee the well-being and security of all individuals involved in the project, fostering an environment that prioritizes safety above all else.

9. How Will You Handle Unexpected Issues?

When embarking on roofing projects, it’s essential to acknowledge that they can occasionally unveil unforeseen issues that were not initially apparent. Engaging in a candid conversation with your contractor regarding their contingency plans for addressing these unexpected challenges is of paramount importance. Furthermore, it is prudent to inquire about the potential extra expenses that might arise due to these unanticipated circumstances. Establishing a transparent understanding of how the contractor intends to manage such situations contributes to a more streamlined and prosperous roofing project.

10. What Is Your Timeline for Completion?

To maintain a seamless workflow, it’s essential to gain a thorough grasp of the project’s schedule. Delays can be a source of significant frustration, which underscores the importance of having a precise understanding of what lies ahead. This knowledge empowers you to plan and allocate resources with precision. Being well-informed about the project’s timeline enables you to anticipate and address any possible challenges or obstacles that may emerge, ultimately contributing to a more successful and efficient execution.

*Bonus Tip: Check Online Reviews and Ratings

Prior to reaching a final decision, it’s advisable to conduct an online review and rating check for the roofing contractor. Platforms such as Yelp, Google, and the Better Business Bureau can furnish valuable insights regarding their reputation and levels of customer satisfaction.

Selecting the appropriate roofing contractor is a momentous decision that holds the potential to influence the long-term structural soundness and overall value of your home. By posing these 10 critical questions and undertaking comprehensive research, you’ll be fully equipped to choose a dependable roofing contractor capable of delivering top-notch workmanship and providing you with peace of mind throughout your roofing project.

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