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Cameron Farthing: ‘The Advertising Wizard’




Marketing is necessary for entrepreneurs to connect with their respective customers. In this digital age, marketing has become a substantial component of each business. Digital marketing plays an effective role in maintaining direct communication between a business and its consumers. An important subset of digital marketing is advertisement. People spend a great amount of time on their digital platforms and companies use this to their benefit. This helps a business gain more visibility and promote themselves in front of their target audience. Cameron Farthing is the co-founder of a successful global digital marketing agency called ‘The Normal Company’.

Cameron Farthing was 17 years old when he decided to drop out of college. He was extremely ambitious to discover his purpose in life and work hard to make a living. He came across the idea of becoming a commercial diver and despite seemingly difficult he went ahead without much hesitation. He borrowed a loan from his father to enroll himself in a course for commercial divers. He spent 3 years tirelessly working as a commercial diver but he realized his determination to pursue it further had lowered. This led him to discover multiple other options. He started with a Youtube channel and then growing and selling Instagram accounts followed by affiliate marketing and reselling sneakers. However, he did not feel passionate enough to continue with any of these. 

Cameron Farthing discovered e-commerce and drop shipping. He launched his e-commerce store and earned a profit of 4000 pounds within his first month. He altered his business model to accommodate the growing sales and within 10 months his profit hit 6-figures. He wanted to primarily give attention to his e-commerce business and this led him to quit his job as a commercial diver. He launched several more e-commerce stores and his business began to expand rapidly. He invested 90% of his profits in surrounding himself with some of the top digital marketers working on platforms like Facebook, Snapchat, and Instagram. He worked hard to learn from them and focused on familiarizing himself with leading marketing platforms. 

Everything Farthing had worked for led him to the realization that he was most passionate about digital marketing. He had learned how to become an expert in using digital advertisements to help global brands accelerate their e-commerce growth. This knowledge was applied to the formation of ‘The Normal Company’ in 2019.  This digital marketing agency assists brands to generate more revenue on monthly sales. They deal by connecting with a brand on an interpersonal level. They allow the brands to widen their perspective and truly believe in their goals. The agency designs ideas for brands to expand their growth by recognizing their potential. Additionally, they assist brands that are stuck with stagnant monthly sales to achieve well over 6-figures in sales. Their pattern to aid development is implemented systematically. 

Cameron Farthing is an expert in advertisement on Facebook and Instagram. He has helped global brands increase their revenues by promoting their e-commerce growth through advertisements on social media. He believes that brands need to expand systematically as the e-commerce and digital marketing industry is constantly growing. This growth will lead to an increase in competition and understanding the power of skillful advertisement will prove to be highly valuable for brands globally.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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From Contracts to Counsel: Your Essential Guide to Hiring a Probate Attorney in Chicago




Like many people, you’ll come across the term probate after a loved one, such as a parent or spouse, passes away. So, what is probate, and why do you need an attorney for it? As defined in Forbes, probate is a legal process that occurs after death. It entails transferring the assets of the decedent (the person who passed) to beneficiaries named in their last will. 

With that in mind, having a probate lawyer by your side is essential. The last thing you want to do is deal with the legal complexities of settling a loved one’s estate while grieving. A probate lawyer oversees the validation of the deceased’s will and the fair distribution of assets among family members. One challenge lies in finding a top-quality probate lawyer.

In this guide to hiring a probate attorney in Chicago, we’ll discuss the tips to identify the right legal professional for probate proceedings. 

Understand the Responsibilities of a Probate Lawyer

It’s difficult to hire a talented probate lawyer when you don’t know what they do: Start by understanding the roles they play. 

When you work with a Chicago probate lawyer, some tasks they might do include: 

  • Act as an estate executor or administrator 
  • Collect proceeds from the life insurance policies of the deceased
  • Identify and secure the decedent’s assets
  • Get an appraisal for the deceased’s estate
  • Pay debts and resolve estate tax issues
  • Prepare and file documents required in probate court
  • Transfer assets to rightful heirs
  • Represent you in litigation proceedings if someone challenges or contests the will

A probate lawyer could also help you and your family navigate state inheritance laws if a loved one dies without a valid will. That way, you can avoid unnecessary taxes or other ramifications of not creating a will, such as losing ownership rights of the deceased’s business or financial support.

Search for Lawyers Online and Offline

You’re probably thinking, where do I find the best lawyer to hire? You could seek referrals from friends or colleagues. Friends who worked with probate attorneys before might provide important details, such as how the lawyers communicate and handle the probate process. 

Alternatively, do a simple online search using the terms “probate lawyer near me” or “probate attorney in Chicago.” Go through various websites or online directories and write names of lawyers with positive ratings and customer testimonials. Then, contact the potential lawyers to set up free consultations. Note that not all legal professionals offer free consultations, so make sure to ask before setting a time in your calendar. 

Ask the Right Questions

A free consultation provides opportunities to ask questions to better understand if the lawyers in question have the qualifications to handle your probate case. 

Four questions you might ask attorneys during the initial meeting may include:

  1. Do You Have Experience in Probate Law? 

When evaluating lawyers, prioritize experience. An experienced probate lawyer is aware of common pitfalls that can result in the probate petition being postponed or dropped by a judge. To feel more comfortable about an attorney’s expertise, ask them if they’ve handled probate cases similar to yours before. 

For example, let’s say the deceased owned a substantial estate or had complicated assets like royalties and mineral stocks. Working with an attorney with a track record of successfully handling cases like that could save you time and money in the long run.

  1. What Do Other Clients Say About You?

Experience alone doesn’t make a probate lawyer perfect for your case. Look for someone with an outstanding reputation. These reviews likely live on Google next to their business profile or are featured on their website. If you can’t find any endorsements, ask for testimonials written by past clients. 

One point to focus on is what reviewers say about the lawyer’s efficiency and speed. Beyond that, does the lawyer offer expert guidance, conflict mitigation, and proper asset management during probate? 

A probate attorney in Chicago, IL, should be an efficient expert in asset preservation. This can be crucial to helping avoid hefty taxes and excessive debt claims. Additionally, if the lawyer receives positive feedback on conflict mitigation, it suggests they have experience in resolving or mitigating family conflicts that tend to stall the probate process. 

  1. How Long Does Probate Last? 

One way to test a probate lawyer’s knowledge is by asking them, “How long does probate last?” While the numbers vary, probate can last for a few months to over a year in many states, including Chicago. When highlighting factors that affect the duration of probate, your counsel might mention things like estate size, family disputes, debt and taxes, absence of a will, and state laws.

A knowledgeable lawyer can explain clearly why your probate case could last a few months or even years. A lawyer that makes too brazen or hard-set of promises might not be the most honest. 

  1. How Do You Want Us To Communicate? 

There’s no hard rule on how you and your probate attorney communicate. You can talk via text messages, email, video calls, or phone calls. More importantly, check that the attorney communicates in simple language to help you understand your case. 

In fact, one essential of a lawyer’s dos and don’ts to gaining clients’ trust is to avoid making clients feel clueless. If a potential lawyer uses complex legal terms or avoids communicating directly, search for probate services elsewhere.

Conclusion: Finding a Probate Attorney in Chicago

Reviewing the will of a loved one after their death and ensuring fair distribution of their assets often involves complex legal issues. For this reason, consider hiring an attorney who specializes in probate law. 

To maximize your chances of finding the right probate lawyer, familiarize yourself with their responsibilities. Next, search online for lawyers within your state or ask for recommendations from people you trust. Then, interview prospects to help ensure they possess experience, a remarkable reputation, communication skills, and knowledge of probate law.

Settling the affairs of a loved one who has passed on can be an overwhelming time. A probate attorney can help lift some of the pressure off your shoulders as you focus on grieving and healing. 

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