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CBD Products are Providing the Boost to the Cannabis Industry

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CBD products on both sides of the Atlantic are growing in popularity and legislators are becoming more friendly toward the sector’s development. US companies like Veritas Farms Inc (OTC: VFRM) are already taking advantage of this trend, proving the potential of CBD market to save the cannabis sector is huge.

Hemp has been known as a medicinal and ornamental plant for thousands of years. However, this does not apply to the broad masses or science. On the contrary, hemp is still frequently mentioned in the same breath as illegal drugs such as THC. For some years now, however, more and more people have known about the active substance cannabidiol (CBD) and its numerous positive properties.

In the meantime, a solid market has established itself, which is constantly growing and has already sold hundreds of millions of dollars in the USA alone. And there is no end in sight – quite the opposite. Only the uncertain legal situation is slowing down the market somewhat.

Like the European authorities, the US Food and Drug Administration (FDA) was initially sceptical about the CBD. However, due to the completely different properties than THC, the FDA now assesses cannabidiol as positive as the EU and a broad market for the dietary supplement has developed on both sides of the Atlantic. In 2018, the CBD market in the USA achieved a total sales volume of USD 367 million. This represents an increase of 40 percent over the previous year. The financial magazine Wallstreet-Online reports conservative estimates that the American CBD market could reach a total volume of 16 billion dollars by 2025.

CBD companies grow fast, just like Veritas Farms Inc

The growth rates of companies specialising in the production and sale of products containing cannabidiol are taking on almost unbelievable dimensions. For example, Veritas Farms Inc (OTC: VFRM), a producer and distributor of high quality full spectrum hemp oil products from Florida founded in 2015, continuously records impressive growth year after year.

According to the company’s announcement of their latest Q3 results, Veritas achieved total revenue of $5,712,085 which is a 347% increase compared to $1,277,914 Year-To-Date 2018. The company’s gross profit went up by 578% to $2,645,905, compared to $390,074 Year-To-Date 2018.

Veritas Farms’ business strategy is what brought them these impressive results. Veritas focuses on delivering high quality products, transparency and honesty. Their customers can check products’ quality anytime on their smartphones, thanks to the QR code packaging system the company released last April.

Honesty and transparency is also what earned the company recently announced deals with Winn-Dixie and Bi-Mart. Their products will be available at over 220 new stores across Florida, South Carolina and the Pacific Northwest.

German market also growing strongly

Financial experts in the Handelsblatt expect a strong increase in sales volumes of CBD-containing products in Germany by 2023. The current volume of 34 million euros is expected to rise to 550 million euros by 2023. The increase in European cultivation areas for special hemp cbd is also impressive. In 2013 the total area under hemp cultivation in Europe was 15,700 hectares, three years later in 2016 it was already 33,000 hectares.

Potential still far from exhausted

The scientific situation seems to be clear: CBD is considered harmless and even an effective alternative to other dietary supplements and active ingredients. The only obstacles to growth – if one can call it that at all in view of the figures mentioned – are still very different legal bases in various countries. A further development of the market could thus be promoted by the establishment of uniform regulations.

It is still a very young market in which the potential is far from exhausted. However, not all countries will be affected by the CBD boom: In Southeast Asia, even the possession of CBD oil with less than 0.2 percent THC can lead to serious criminal consequences.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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The Key Components of a Successful Digital Marketing Strategy

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In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

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