Business

China Continues to be the Number 1 Choice for Business Investors

Published

6 years ago

September 14, 2019

For the year of 2018, China was ranked the world’s second-largest FDI recipient after the United States and before Hong Kong. China’s economy was ranked at the second place for attracting multinational companies for 2017-2019. FDI inflows have shown an increased growth between 2016 and 2017 from $133 billion to $136 billion. The growth in China’s investment is favored and developed by liberalization plans and rapid development of the high tech sector for establishing free trade zones.

FDI is the plan of China for aiming to create a better business environment and structure of investment in the country. A large number of business investors are trusting in China’s companies to make a profit for both ends. The government efforts are also aiding to achieve a better geographical spread of investment in Central China to increase FDI investments.

Chinese Ministry of Commerce released a statement in early 2018. It shows that almost 35.652 foreign-funded companies have set up their China funds in the last year, an increase of 27.8% from 2016. FDI stocks in China reached USD 1,490,933 billion in 2017. According to the World Bank, China was ranked 46th out of 190 countries, which is a major improvement from 2018. The country has improved the business regulatory environment over a period of a few years. Despite the US-China trade war, a large number of business investors are showing their interest in Chinese companies.

Not only US investors are helping to increase the China fund, but a large number of business investors are contracting with Chinese companies to make a huge profit. Electronic product manufacturing company, Samsung is going to invest $7.2 billion to expand its product line of memory chips in Xi’an. In 2016, Apple made one billion dollar funding deal with Chinese company Didi Chuxing and in 2017 Japan’s Soft Bank contributed to a $5.5 billion funding with Didi Chuxing as well.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.