Health
Coolbeam: A Stretch Mark Removal Treatment by Dr. Simon Ourian

It’s estimated that as many as 80% of all Americans are affected by stretch marks. If you’re one of them, you may have considered a stretch mark removal treatment.
Let us explore the non-surgical Coolbeam method of removing stretch marks offered by Dr. Simon Ourian, the popular celebrity doctor who practices at Epione Beverly Hills.
What Causes Stretch Marks?
Stretch marks are red or white lines that show up on the skin due to rapid weight gain or loss. They are extremely common among pregnant women, but can also occur in other demographics including adolescents who experience a growth spurt, or even men that lift weights.
Stretch marks most commonly appear on the breasts, stomach, upper arms, hips, and thighs. While these are the most common areas, the unsightly red or white lines can occur almost anywhere on the human body.
The Emotional Cost of Stretch Marks
Stretch marks can carry a heavy emotional weight for many. They can cause feelings of shame or self-consciousness, and may cause a person to exert great effort to cover up the marks.
For those who are often in the spotlight or depend on their appearance to earn a living, stretch marks can be especially burdensome. Models, actors, actresses, and others in similar occupations have no patience for skin imperfections.
Non-Surgical Stretch Mark Removal Treatment
Fortunately, there is a new non-invasive therapy that has been proven to reduce the appearance of stretch marks. Dr. Simon Ourian at Epione Beverly Hills has perfected the non-surgical stretch mark removal treatment called Coolbeam.
An almost painless procedure, most patients report visible reduction in the appearance of stretch marks in as little as three or four sessions. The skin is first cooled and then light pulses are flashed onto the skin’s surface to sand down the scar tissue that creates stretch marks.
Because of the amazing Coolbeam technology, the light pulses don’t affect healthy skin tissue. In fact, the pulses remove only a ten millionth of an inch of tissue at a time.
This means Dr. Ourian has maximum control of the laser and will never work deeper than is necessary to remove your stretch marks. In no time at all, new skin will form and take the place of the skin blemishes.
Contact Dr. Simon Ourian at Epione Beverly Hills Today
Dr. Ourian is an experienced cosmetic doctor committed to your satisfaction. He and the friendly staff at Epione Beverly Hills are eager to discuss your situation and treatment options. As the trendsetter in the field of cosmetic dermatology, he is followed by 3.5 Million people on Instagram.
The first step to getting treated at Epione is scheduling your consultation. During which, you will have an opportunity to have all of your questions answered about the non-surgical stretch mark removal treatment, Coolbeam. You will also receive a completely personalized care plan based on your individual circumstances. Stretch mark removal cost will also be discussed since costs will be determined by the number of treatments required for your particular case.
The sooner treatments begin, the sooner you will experience healing and see skin that you are proud of again. Call today to schedule your in-person consultation or to know about their online consultation option.
Health
The Scientist as Storyteller: How Steven Quay Makes Complex Medicine Relatable

Scientific discovery often struggles to reach the people it is meant to serve. The distance between research and public understanding can be vast. For most scientists, publishing in peer-reviewed journals is the endpoint. For Dr. Steven Quay, it is only the beginning. His career has been defined not just by what he has discovered, but by how he communicates it.
Scientific trust today faces growing skepticism and misinformation spreads faster than facts, Quay has embraced a rare role. He is both a scientist and a storyteller. His ability to bridge the technical and the human is what makes his voice resonate across disciplines, institutions, and communities.
Writing as a Lens into the Human Side of Science
One of the clearest examples of Quay’s narrative instinct lies in his writing. He has authored three major books, each rooted in a different part of his life and expertise. Together, they show how a medical researcher can also be an accessible public thinker.
In Stay Safe: A Physician’s Guide to Survive Coronavirus, published June 5, 2020, during the first days of the pandemic, Quay offered plainspoken, evidence-based guidance on protecting oneself and one’s family. It was not framed as a political statement or a policy directive. It was personal and grounded in the daily realities people faced. He wrote it not just as a scientist, but as someone who wanted to help others navigate a frightening time with clarity and calm.
His second book, The Origin of the Virus, tackled a more complex and controversial subject: the question of how SARS-CoV-2 emerged. Rather than speculate, Quay walked readers through the scientific evidence with the kind of transparency that is often lacking in public discourse. The tone was methodical, never alarmist. What set the book apart was its balance, engaging to a lay reader, yet rigorous enough to be taken seriously by professionals.
Then there is A Ride Through Northville, a deeply personal departure from the world of virology and oncology. Here, Quay revisits his childhood in Michigan, capturing the streets, friendships, and quiet moments that shaped him long before he entered a lab. The structure of the book mimics the experience of riding a bike through town, evoking memory not as a chronology, but as a sensory journey. For a scientist whose career has involved high-stakes research and global debates, this book offers a rare window into the reflective, grounded person behind the work.
Speaking Clearly Without Speaking Down
Quay’s communication skill is not limited to the written word. He has also become a frequent guest on health-focused podcasts and a speaker at public science forums. His TEDx talk on breast cancer prevention is one of the most viewed videos on the subject, and for good reason. He does not rely on drama or abstract theory. Instead, he explains mammographic density, hormonal risk, and clinical trial design in a way that makes the science both comprehensible and actionable.
In interviews, Quay has a habit of slowing things down. He avoids jargon unless he defines it. He is comfortable saying, “We don’t know yet,” which, in the realm of public science, is a kind of honesty that builds trust. He often discusses Atossa Therapeutics’ trials in plain terms, describing how experimental drugs like (Z)-endoxifen might help certain patients respond better to treatment. He emphasizes that these are ongoing studies, not marketing pitches, which sets him apart from many biotech executives.
Educating the Public Without Oversimplifying
One of the challenges of public-facing science is resisting the urge to oversimplify. Many well-intentioned scientists flatten complexity to fit the constraints of social media or mainstream news. Quay does not follow that path. He explains mechanisms and hypotheses with nuance, trusting that readers and listeners are capable of understanding more than they are often given credit for.
His social media presence reflects the same philosophy. He shares articles and research updates, but rarely with alarm or bravado. When he comments on current medical debates, he tends to lead with evidence rather than opinion. That steady tone has earned him a following that spans across ideological and professional divides.
During the pandemic, this approach stood out. While others chased headlines, Quay focused on distilling evolving guidance into practical advice. He acknowledged the limits of current knowledge, updated his views as new data emerged, and emphasized science as an iterative process. His voice became one that many people turned to not for certainty, but for clarity.
A Scientist’s Responsibility Beyond the Lab
Quay has often said that science does not exist in isolation. It is part of society. That belief informs why he writes, speaks, and engages in public discourse as actively as he does. He sees the scientist’s role not just as a producer of knowledge, but as a custodian of its meaning.
He has testified before the U.S. Congress and advised the State Department, not as a politician but as a physician-scientist committed to accuracy. In each case, his contribution has been grounded in data but shaped by a recognition of the human implications of policy and research.
This is especially evident in his work on breast cancer. By advocating for better screening tools and more personalized treatments, Quay speaks not only to clinicians and investors but to women facing real fears about their health. He explains the science behind mammographic density and hormonal modulation not just with charts, but with stories about what those risks mean in someone’s life.
Storytelling as a Form of Service
What makes Quay’s communication style compelling is that it never feels performative. He is not branding himself or building a media empire. He is doing what he believes scientists should do: make their work useful.
In every form of his storytelling, from the deeply personal to the technically specific, there is a throughline of responsibility. He understands that science touches people’s lives in ways that go far beyond the lab. For him, that means speaking clearly, writing honestly, and never underestimating the audience.
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