Business

Cosmetics Brands are Paying More Attention to Releasing Personalized Beauty Products in the Market: Survey

Published

4 years ago

February 18, 2020

A global survey has highlighted that cosmetics brands are focusing on releasing personalized beauty products in the market. The advancement in the technology sector has introduced a number of opportunities to every cosmetics brand to increase its value in the eyes of its target audience. By making use of advanced technologies, many cosmetics brands first collect information about their customers’ skin using AI technology and then provide them with the desired products by keeping in mind their requirements.

After gathering the required information, cosmetics brands design an algorithm to choose the composition of their products. And in the final stage, the findings are sent to machines to produce the desired cosmetics product. The brand Aēsop has been enjoying a huge demand from different corners of the world as it provides people with all the different varieties of high-quality products using advanced technology.

And even the cosmetics brands have made available different technologies for people to help them choose the right type of cosmetics products according to their skin type. The use of image recognition and face tracking technologies have simply improved the user experience to provide people with the best cosmetics products to their clients.

In addition to this, customers have been using personalized beauty products as per their skin type by making use of various smart skincare tools made available by different cosmetics brands. This helps people to scan their face and collect important information about their face to select the right product according to their skin type.

Business

Fitness Dating Brand, FITFCK, Expand Into Influencer Management

Published

2 days ago

November 27, 2023

Matthew Wiles

Fitness dating brand, FITFCK, recently announced the launch of their management company “FITFCK MGMT”. The company, which recently announced the launch of its £5m A Round investment raise is looking to expand on their brand growth by offering content creators of all niches and brands a full 360 lifestyle management service.

Rebranded in March 2022, the recently featured BBC News company has emerged as the leading brand for gym goers that are looking to make new connections – whether through IRL fitness dating events or online dating experiences. To accompany its strong digital product suite, FITFCK is now developing a series of consumer products to further enhance their brand power, with the most recent being a holistic management company for content creators and brands.

FITFCK Founder and UK Government Enterprise Advisor, Jamie says: “Having worked closely with content creators for the last eighteen months since our relaunch, this addition made nothing but complete sense to me. As a management service, you should be looking at improving all angles of your clients life – not just quick brand deals for a few quid. We are looking to offer a 360 lifestyle approach where we assist our clients with everything from their income, branding, business advisory, PR, legalities and more – all under the FITFCK brand umbrella.”

To continue its ruthless chase of becoming the largest omni-channel community for dating, relationships, casual meets and friendships, FITFCK will be looking to embed the management service into members of their ever growing community which already includes a number of high profile content creators.

The first creator to be signed under the label is Santino Valentino, a fitness content creator boasting over 70,000 followers across platforms. Valentino states; “I have known Jamie for a few months now and have felt nothing but constant support from himself and the rest of the FITFCK team. Having seen where they have taken the brand in such a short space of time, I am hoping they can do the same for me. I am really looking forward to seeing where we can take this whilst learning under Jamie and Callum simultaneously”

FITFCK MGMT athlete manager Callum Roberts added: “At the core of every FITFCK movement is the care we have for our community. This ethos is something that we will be looking to reflect in the management company. Hyper-focused care for our clients where they know they feel valued and at ease with us. We are not looking to just improve our client’s income, we are looking to improve their lifestyle”

If you are looking to work with FITFCK MGMT, you can contact the team at support@fitfck.co.uk for more information.