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Deisy Suarez-Giles on Beauty, Female Empowerment and Philanthropy

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The beauty and spa industry is inarguably cut-throat. It’s no easy feat for newcomers who are trying to make their name in cosmetics and skincare arena, when you’re competing with beauty giants who have been decades-long key players of the game. But Deisy Suarez-Giles braved the odds and came out on top with her namesake label.

A believer that she is more than just a businesswoman, she built her company for reasons tied closely to her core values — inspiring and empowering individuals through the transformative power of wellness and spa. We caught up with the founder as she has just dipped her toe launching her second DESUAR SPA location in Los Angeles, to discover what success means to the girl boss.

Name: Deisy Suarez-Giles
Profession: Founder and CEO of DESUAR SPA, AUTHOR and PHILANTHROPIST
Start up since: 2010

Tell us about your business. What do you do?

I like to believe that I am able to be part of something bigger in my role as the Founder and CEO of DESUAR SPA, esthetician and philanthropist. The brand was founded with the intention of inspiring and empowering individuals through the transformative power of spa and wellness.

Wellness Spa provides a universal language of happiness, self-love and creativity, and I learned this through my philanthropic work. I had the unique opportunity to volunteer at the Living Water Children’s Centre in Tanzania, Africa where I applied my touch therapy to healing orphan children.

DESUAR Spa has continued to grow, providing clinically proven skincare procedures, ultrasonic, chemical peels & microdermabrasion facials, and Suarez-Giles’ very own “secret” body scrub formula, along with massage treatments, spray tanning, body scrubs, soak rituals, wraps, and waxing services. DESUAR Spa offers healing as well as high-end relaxing treatments fit for royalty, be it massage, waxing, facials, body scrubs, saunas, or even CBD treatments.

DESUAR SPA encourages self-love, inner power and realizes the different definitions and expressions of beauty and wellness: each product and service is designed with unique aspirational affirmations, so that the individual feels uplifted when using our products or services.

Tell me about your best and worst day at work?

As an entrepreneur, no one day is exactly the same, but my favorite kind of days are the ones in which I am able to feel and see that my services are serving as a source of confidence.

My so-called worst days are the ones where I feel I need two of me and more hours in a single day. I am extremely hands on with all areas of the business from concept development to product formulation, management and distribution to ensure every addition to the DESUAR SPA portfolio speaks true to our values: to empower and inspire all those who use our services and products.

Looking back now, what would you have done differently?

I’m a big believer in everything happens for a reason. I always believe that every failure shouldn’t be labeled as a failure, but rather a step towards being a better version of yourself. If I have to do it again, I will do it the same all over again.

What is a normal work day like?

While I wouldn’t categorize this as a ‘normal’ workday, I’d say my days usually consist of: speaking with my staff, liaising with, working on new formulations and products, creating new menu, and engaging with my community via social media.

What advice would you give to someone looking to start up?

Starting something up is one of the most fulfilling, but also one of the most challenging things you will do. It will push you to your utmost limits, but will also be unbelievably gratifying. My advice would be to take a chance on yourself, set your sights on the goals you want to accomplish, believe in yourself no matter what anyone else says and take the first step in the right direction. Never stop learning, continuing education is a must to be able to stay current to new trends and changes in consumer behavior.

What are your goals for 2020? And in the near future?

It’s full speed ahead at the moment in terms of expansion and growth in order to be accessible to our customer. We are also working on several new products to add to the collection. I aim to launch my Skin Care products, along with my second book as an author called “Holy Skin”, in December 2020. Lastly, I am fully involved in my new outdoor spa concept, in order to adapt to the new normal and be able to continually provide wellness services that people need and want. Especially now during these difficult times.

How hands-on are you?

Extremely! I’m involved in every aspect of the business from hiring, training, management, conceptualization to formulation and distribution. Every service that is in our spa has been inspired by my experiences through my philanthropy, travels around the world, and as an esthetician and massage therapist. With that being said, I am very fortunate to have a team that I can consult with and support in making each product and wellness treatment a reality.

How do you define success? Do you consider yourself being successful?

My definition of success is being able to make someone feel empowered and indestructibly confident in themselves, be it through the application of one of our services or through my voice.At this very moment in time, I would say that success is a journey and I still believe that for myself, there is more to come.

With her entrepreneurial spirit and emphasis on education, it is no surprise that Suarez-Giles has been featured in Forbes, LA Magazine, Entertainment Tonight, NBC, ABC News, Zoe Report, Voyage LA, Spa Insider, Well and Away, DTLA Weekly, LA Magazine, Medium, Thrive Global, and MTV. She has also worked with many Hollywood celebrities and sports figures. Success is important to Suarez-Giles but philanthropy also has an important place in her life.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Alabama Car Accident Lawyer: Protecting Your Rights After a Crash

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Car accidents can cause serious injuries, extensive property damage, and long-term financial strain. In the aftermath of a collision, victims often face mounting medical bills, missed time from work, and ongoing physical pain. Navigating insurance claims and legal processes on your own can be overwhelming, especially while trying to recover. Hiring an Alabama car accident lawyer ensures that your rights are protected and that you have the best chance of receiving fair compensation for your injuries and losses.

An experienced Alabama car accident lawyer acts as your advocate, handling complex legal matters while you focus on healing and rebuilding your life after a crash.

Why You Need an Alabama Car Accident Lawyer

Insurance companies often attempt to minimize payouts, even when the accident was clearly not your fault. Adjusters may pressure victims into giving recorded statements, accepting quick settlements, or downplaying injuries. An experienced Alabama car accident lawyer understands the tactics insurers use and can negotiate aggressively on your behalf.

With in-depth knowledge of Alabama traffic laws, liability rules, and personal injury regulations, your lawyer can manage the legal complexities of your case. This includes identifying responsible parties, calculating damages accurately, and ensuring all paperwork is filed correctly and on time. Having an Alabama car accident lawyer on your side helps level the playing field and prevents costly mistakes.

Understanding Alabama’s Fault and Negligence Laws

Alabama follows a strict contributory negligence rule, which can have a major impact on car accident claims. Under this law, if an injured person is found to be even 1% at fault for an accident, they may be barred from recovering compensation entirely. Insurance companies frequently use this rule to deny or dispute claims.

An experienced Alabama car accident lawyer knows how to counter these arguments by gathering strong evidence, challenging unfair fault determinations, and presenting a clear narrative of liability. Understanding how Alabama courts interpret contributory negligence is essential, and your lawyer will build a strategy designed to protect your right to compensation.

Common Injuries in Car Accidents

Car accidents can result in a wide range of injuries, some of which may not be immediately apparent. Common injuries include:

  • Whiplash and neck injuries
  • Back and spinal injuries
  • Traumatic brain injuries
  • Broken bones and fractures
  • Soft tissue injuries

An Alabama car accident lawyer ensures that all injuries are properly documented, including emergency treatment, follow-up care, rehabilitation, and long-term medical needs. Accurate documentation is crucial for demonstrating the true impact of the accident and pursuing maximum compensation.

How an Alabama Car Accident Lawyer Can Help

Hiring a skilled Alabama car accident lawyer provides support at every stage of the legal process:

Case Evaluation – Reviewing police reports, witness statements, medical records, and vehicle damage to assess the strength and value of your case.

Evidence Collection – Gathering photographs, accident scene documentation, surveillance footage, and repair estimates to build a compelling claim.

Negotiation With Insurance Companies – Advocating for fair compensation and preventing insurers from undervaluing, delaying, or denying your claim.

Litigation – Representing you in court if a fair settlement cannot be reached, ensuring that your case is presented effectively before a judge or jury.

Having an Alabama car accident lawyer manage these steps allows you to focus on recovery while your attorney handles the legal and procedural challenges.

What Compensation May Be Available After a Car Accident

An Alabama car accident lawyer will evaluate all damages related to your crash to ensure nothing is overlooked. Compensation may include:

  • Medical expenses, both current and future
  • Lost wages and reduced earning capacity
  • Pain and suffering
  • Emotional distress and mental anguish
  • Costs of ongoing treatment or rehabilitation

In more serious cases, compensation may also address permanent disability or diminished quality of life. By working with an Alabama car accident lawyer, you gain an advocate who understands how to calculate both economic and non-economic damages accurately, ensuring any settlement or verdict reflects the full impact of the accident.

Benefits of Hiring an Alabama Car Accident Lawyer

Working with an Alabama car accident lawyer provides several key benefits:

  • Maximized Compensation – Ensuring all damages are properly calculated and pursued
  • Expert Legal Guidance – Navigating Alabama laws, statutes of limitations, and insurance requirements
  • Peace of Mind – Reducing stress by allowing your lawyer to handle communications and negotiations
  • Stronger Case – Strategic legal representation and thorough evidence collection improve outcomes

Many Alabama car accident lawyers also work on a contingency fee basis, meaning you do not pay legal fees unless compensation is recovered.

When to Contact an Alabama Car Accident Lawyer

It’s important to contact an Alabama car accident lawyer as soon as possible after a crash. Early legal consultation helps preserve critical evidence, accurately document injuries, and ensure compliance with filing deadlines. Prompt action can significantly impact the success of your case and the amount of compensation you receive.

Tips for Working With Your Lawyer

To make the most of your relationship with an Alabama car accident lawyer, consider these tips:

  • Keep detailed records of medical treatments, bills, and insurance communications
  • Take photographs of injuries, vehicle damage, and the accident scene
  • Be honest and thorough when describing how the accident occurred
  • Follow medical advice and maintain documentation of your recovery

These steps allow your Alabama car accident lawyer to build a strong, well-supported case on your behalf.

Final Thoughts

Car accidents can have serious and lasting consequences, both physically and financially. Consulting an Alabama car accident lawyer is essential to protect your rights, navigate the legal system, and pursue the compensation you deserve. From investigating the crash and negotiating with insurance companies to representing you in court if necessary, an Alabama car accident lawyer provides the experience, advocacy, and support needed to move forward after a serious accident.

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