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Deisy Suarez-Giles on Beauty, Female Empowerment and Philanthropy

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The beauty and spa industry is inarguably cut-throat. It’s no easy feat for newcomers who are trying to make their name in cosmetics and skincare arena, when you’re competing with beauty giants who have been decades-long key players of the game. But Deisy Suarez-Giles braved the odds and came out on top with her namesake label.

A believer that she is more than just a businesswoman, she built her company for reasons tied closely to her core values — inspiring and empowering individuals through the transformative power of wellness and spa. We caught up with the founder as she has just dipped her toe launching her second DESUAR SPA location in Los Angeles, to discover what success means to the girl boss.

Name: Deisy Suarez-Giles
Profession: Founder and CEO of DESUAR SPA, AUTHOR and PHILANTHROPIST
Start up since: 2010

Tell us about your business. What do you do?

I like to believe that I am able to be part of something bigger in my role as the Founder and CEO of DESUAR SPA, esthetician and philanthropist. The brand was founded with the intention of inspiring and empowering individuals through the transformative power of spa and wellness.

Wellness Spa provides a universal language of happiness, self-love and creativity, and I learned this through my philanthropic work. I had the unique opportunity to volunteer at the Living Water Children’s Centre in Tanzania, Africa where I applied my touch therapy to healing orphan children.

DESUAR Spa has continued to grow, providing clinically proven skincare procedures, ultrasonic, chemical peels & microdermabrasion facials, and Suarez-Giles’ very own “secret” body scrub formula, along with massage treatments, spray tanning, body scrubs, soak rituals, wraps, and waxing services. DESUAR Spa offers healing as well as high-end relaxing treatments fit for royalty, be it massage, waxing, facials, body scrubs, saunas, or even CBD treatments.

DESUAR SPA encourages self-love, inner power and realizes the different definitions and expressions of beauty and wellness: each product and service is designed with unique aspirational affirmations, so that the individual feels uplifted when using our products or services.

Tell me about your best and worst day at work?

As an entrepreneur, no one day is exactly the same, but my favorite kind of days are the ones in which I am able to feel and see that my services are serving as a source of confidence.

My so-called worst days are the ones where I feel I need two of me and more hours in a single day. I am extremely hands on with all areas of the business from concept development to product formulation, management and distribution to ensure every addition to the DESUAR SPA portfolio speaks true to our values: to empower and inspire all those who use our services and products.

Looking back now, what would you have done differently?

I’m a big believer in everything happens for a reason. I always believe that every failure shouldn’t be labeled as a failure, but rather a step towards being a better version of yourself. If I have to do it again, I will do it the same all over again.

What is a normal work day like?

While I wouldn’t categorize this as a ‘normal’ workday, I’d say my days usually consist of: speaking with my staff, liaising with, working on new formulations and products, creating new menu, and engaging with my community via social media.

What advice would you give to someone looking to start up?

Starting something up is one of the most fulfilling, but also one of the most challenging things you will do. It will push you to your utmost limits, but will also be unbelievably gratifying. My advice would be to take a chance on yourself, set your sights on the goals you want to accomplish, believe in yourself no matter what anyone else says and take the first step in the right direction. Never stop learning, continuing education is a must to be able to stay current to new trends and changes in consumer behavior.

What are your goals for 2020? And in the near future?

It’s full speed ahead at the moment in terms of expansion and growth in order to be accessible to our customer. We are also working on several new products to add to the collection. I aim to launch my Skin Care products, along with my second book as an author called “Holy Skin”, in December 2020. Lastly, I am fully involved in my new outdoor spa concept, in order to adapt to the new normal and be able to continually provide wellness services that people need and want. Especially now during these difficult times.

How hands-on are you?

Extremely! I’m involved in every aspect of the business from hiring, training, management, conceptualization to formulation and distribution. Every service that is in our spa has been inspired by my experiences through my philanthropy, travels around the world, and as an esthetician and massage therapist. With that being said, I am very fortunate to have a team that I can consult with and support in making each product and wellness treatment a reality.

How do you define success? Do you consider yourself being successful?

My definition of success is being able to make someone feel empowered and indestructibly confident in themselves, be it through the application of one of our services or through my voice.At this very moment in time, I would say that success is a journey and I still believe that for myself, there is more to come.

With her entrepreneurial spirit and emphasis on education, it is no surprise that Suarez-Giles has been featured in Forbes, LA Magazine, Entertainment Tonight, NBC, ABC News, Zoe Report, Voyage LA, Spa Insider, Well and Away, DTLA Weekly, LA Magazine, Medium, Thrive Global, and MTV. She has also worked with many Hollywood celebrities and sports figures. Success is important to Suarez-Giles but philanthropy also has an important place in her life.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Hardwood Floors Refinishing: Top Care Tips for a Lasting Shine

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Revamping your hardwood floors requires both a time and financial investment, yet the returns are evident in the enhanced aesthetics and functionality of your residential or commercial area. However, the longevity and durability of these newly refinished floors are contingent upon proper maintenance. This detailed guide is designed to offer expert guidance on how to preserve the quality and look of your newly refinished hardwood floors. We’ll cover a variety of subjects, from the science of wood aging and types of wood that need more frequent treatment, to top tips for floor upkeep. Your investment in hardwood floor refinishing need not be short-lived; with the correct care, it can be a long-term enhancement to your property.

Tips for Ensuring Durability in Your Newly Refinished Floors

After you have spent money on hardwood floor refinishing, maintaining their condition becomes a top priority. Here are strategies to prolong the lifespan and appearance of your updated flooring.

1. Regular Cleaning

A clean floor is a happy floor. Use a microfiber mop or cloth to pick up dust, dirt, and grime daily if possible. For a deeper clean, opt for cleaning products specifically designed for hardwood floors. Make sure to read the labels and opt for pH-neutral cleaners that are free from abrasives or harsh chemicals. Weekly or bi-weekly, consider a gentle vacuuming with a hardwood-friendly vacuum cleaner to remove debris that may have settled between the wood planks.

2. Use Protective Pads

One of the most effective ways to prevent scratches and dents on your hardwood floors is to place felt pads under the legs of furniture. This simple step can go a long way in preserving the smooth finish of your floor. You should also replace these pads every few months, as they can wear down or accumulate grime, reducing their effectiveness.

3. Control Humidity

Fluctuating indoor humidity levels can wreak havoc on hardwood floors. Excessive moisture can cause the wood to swell, leading to issues like cupping or buckling, while too little moisture can cause wood to shrink, leading to gaps between planks. Invest in a quality hygrometer to measure your home’s humidity level, and aim to keep it between 30% and 50%. Use a humidifier during dry months and a dehumidifier during humid months to maintain optimal conditions.

4. Proper Spill Management

Accidents are inevitable, but the way you handle them can make all the difference. Whether it’s water, juice, or wine, if you spill liquid on your hardwood floor, wipe it up immediately with a dry or slightly damp cloth. Avoid using paper towels as they can disintegrate and get stuck in the crevices of the wood. Also, never let liquids sit on the wood, as they can seep in and cause staining or warping.

5. No Shoes Policy

Implement a ‘no shoes’ policy to preserve your floors. Shoes can bring in dirt, gravel, and other harmful debris from outside. If a full-blown ‘no shoes’ policy isn’t realistic for your household, at least insist on no high heels or sports cleats, which can cause dents and scratches. You might also consider placing a high-quality doormat at entrances to trap dirt before it gets to your floor.

6. Regular Inspections

Every three to six months, set aside time to inspect your hardwood floors meticulously. Use natural light or a bright lamp to look for scratches, dents, or areas where the finish might be wearing off. If you catch these issues early, you may be able to address them with a simple touch-up rather than a full refinishing job.

7. Refresher Coats

Although your newly refinished floors look amazing now, they won’t stay that way forever without some upkeep. Consider applying a ‘refresher’ coat of finish every two to three years. This isn’t as invasive or time-consuming as a full refinishing project. Instead, it’s more like a topcoat that adds an extra layer of protection, keeping your floors looking vibrant and shiny.

8. Scheduled Expert Cleaning

A yearly cleaning session by professionals can dramatically enhance the condition of your hardwood floors. Specialized machinery and products are used to eliminate tough dirt, renew the wood’s natural shine, and smooth out minor imperfections. This process not only rejuvenates your flooring but also prolongs its lifespan, maintaining its fresh appearance for an extended time.

Advantages of Consistent Upkeep

Routine care for your restored hardwood floors does more than maintain their visual appeal; it also prolongs their durability, augmenting the long-term value of your property. Floors that are regularly cared for can endure for many years, negating the need for frequent, costly refinishing. In addition, a structured care regimen lessens the likelihood that small defects will escalate into serious issues, thus promoting a cleaner and more healthful living area. In summary, regular maintenance serves as a long-term financial benefit and a means of sustaining your home’s elegance.

When To Seek Professional Help

If you notice persistent issues like deep scratches, stubborn stains, or any form of water damage, it’s best to seek professional help. Specialists in hardwood floors refinishing can assess the situation and provide targeted solutions. Companies like 1DayRefinishing offer an extensive range of services that can effectively address these problems. Notably, the company specializes in a one-day turnaround, making them a convenient option for those in need of quick yet high-quality refinishing solutions.

Finding Trustworthy Services for Floor Refinishing

If you’re in a location with scarce local options, consider exploring 1 DAY Refinishing. Their seasoned experts offer complete solutions for maintaining and refinishing hardwood floors, helping to keep them pristine for the long haul.

Final Thoughts

The decision to invest in refinishing your hardwood floors is a significant commitment to enhancing your home’s aesthetics and overall value. By diligently following proper maintenance routines, your refinished floors can continue to elevate your home’s ambience. Every effort, from regular cleaning, to hiring professionals, adds to the resilience and visual allure of your hardwood floors. Stick to these essential care guidelines, and your floors will maintain their lustre for an extended period.

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